App Store Digital Asset Manager

Apple Inc.; Cupertino (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical and dental coverage

Employee stock programs

Job summary

Apple Inc. is seeking a Digital Asset Manager in Cupertino, CA to oversee intake, review, and archival of promotional assets for the App Store across multiple platforms. You will partner with Editorial, Production, Design, and Marketing to ensure assets meet policy and technical specs.

The role emphasizes confidentiality, urgency, and strong communication while coordinating with developers and internal teams in a fast-paced environment.

Qualifications

• 5+ years of experience as a Digital Asset Manager.
• Ability to foster and maintain valuable one-on-one relationships with Developers.
• Experience with large-scale creative production or promotional artwork management.
• Proven ability to manage large volumes of creative assets across their lifecycle.

Responsibilities

• Manage the developer asset lifecycle from initial request to reviews, approvals, handoff and archiving.
• Serve as the primary point of contact, overseeing and managing developer communications.
• Coordinate and collaborate with cross-functional teams to ensure accurate details and clear communication.
• Receive and organize the digital assets into the Digital Asset Management platform.
• Assess assets for policy compliance, technical specifications, and creative brief alignment.
• Escalate assets requiring Business Affairs clearances.
• Maintain trackers, ensuring accuracy of statuses, notes, and linked resources.

Skills

Digital Asset Management

Stakeholder relationships

Cross-functional collaboration

Project management

Attention to detail

Asset lifecycle management

Tools

DAM systems

Adobe Photoshop

Adobe Illustrator

Airtable

Job description

Cupertino, California, United States Software and Services

The App Store is the world's safest and most vibrant app marketplace, serving more than 850 million visitors each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and technology they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs. A significant driver of the global economy, the App Store facilitates over $1.4 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we're just getting started!We are seeking a highly motivated, experienced Digital Asset Manager to support creative content production for the App Store.

Description

You’ll be joining a dynamic digital production environment, collaborating directly with developers, and overseeing the intake and approval of hundreds of assets submitted for promotional use across the iPhone, iPad, Watch, Apple TV, Mac, and Apple Vision Pro App Stores.The Promotional Artwork Team is a key partner in the App Store ecosystem and works closely with Editorial, Production, Design, Video, Project Management, Business Affairs, Business Management, and Marketing teams to coordinate and deliver engaging promotions to our customers.This role is for someone who has a proven track record of asset management, exercises the highest levels of professionalism and confidentiality, and operates with urgency and composure under pressure.

Responsibilities

• Manage the developer asset lifecycle from initial request to reviews, approvals, handoff and archiving
• Serve as the primary point of contact, overseeing and managing developer communications
• Coordinate and collaborate with cross-functional teams to ensure accurate details and clear communication
• Receive and organize the digital assets into the Digital Asset Management platform
• Assess assets for policy compliance, technical specifications, and creative brief alignment
• Escalate assets requiring Business Affairs clearances
• Maintain trackers, ensuring accuracy of statuses, notes, and linked resources

Minimum Qualifications

• 5+ years of experience as a Digital Asset Manager
• Ability to foster and maintain valuable one-on-one relationships with Developers
• Experience with large-scale creative production or promotional artwork management
• Proven ability to manage large volumes of creative assets across their lifecycle

Preferred Qualifications

• Keen eye for detail and familiarity with digital asset specifications, design concepts, terminology, and style guides
• Experience working with raster images, video, 2D/3D graphics, and audio files
• Track record of being highly organized and detail-oriented
• Proficient in DAM systems, Adobe Photoshop, Adobe Illustrator, and Airtable
• Proven record of partnership and collaboration with cross-functional teams
• Strong project management skills with the ability to prioritize tasks effectively
• Ability to meet deadlines while balancing multiple priorities in fast-paced environments
• Excellent written, verbal, and interpersonal communication skills
• Excels at being self-motivated, resourceful, and results-driven with a creative problem-solving mindset
• Familiarity with AI-powered tools and workflows, with a proactive approach to integrating emerging technologies to improve production efficiency and creative output
• Deep understanding and passion for technology, apps, and games on the App Store
• Creative Agency experience is a plus
• Experience with App Store and familiarity with games and apps

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $119,700 and $180,300, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.

Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.

Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.
• Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.
• Comprehensive medical and dental coverage
• retirement benefits
• a range of discounted products and free services
• reimbursement for certain educational expenses - including tuition
• discretionary bonuses or commission payments as well as relocation

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.