App Marketing Program Manager

Launch your career growth with Staples stores.

Framingham (MA)

On-site

USD 120,000 - 170,000

Full time

7 days ago

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Benefits offered by this job

Bonus plan

Paid time off

Floating Holiday

401(k) with match

Medical, dental, vision

Associate store discount

Job summary

Staples is seeking an Omni App Program Manager to drive growth for the Staples mobile app. You will craft data-driven marketing strategies across paid, owned, and product-integrated channels to increase installs, retention, and lifetime value.

The role sits at the crossroads of marketing, analytics, product management, and technology, requiring strong cross-functional collaboration and a passion for customer experience and digital innovation.

Qualifications

Bachelor's degree in Marketing, Business, Analytics, Communications, or related field.
5+ years in digital marketing, growth marketing, mobile marketing, or product marketing.
Hands-on experience managing paid acquisition campaigns (Meta/Google/Apple Search Ads).
Experience with mobile attribution tools and measurement frameworks.
Proven ability to manage cross-functional programs across Marketing, Product, Analytics, and Technology.
Strong app lifecycle marketing understanding including acquisition, onboarding, engagement, and retention.
Experience with analytics and reporting platforms (Adobe Analytics, Tableau, etc.).
Experience managing external agencies, vendors, and partners.
Advanced Microsoft Excel skills (reporting, pivot tables, data analysis).
Strong business communication, presentation, and stakeholder management.

Responsibilities

Develop and execute mobile app growth strategies for acquisition, engagement, retention, and lifetime value.
Own paid app install campaigns across Meta, Google, and Apple Search Ads with optimization.
Manage ASO across Apple App Store and Google Play Store, testing assets and messaging.
Define and monitor KPIs for installs, attribution, engagement, retention, and monetization.
Manage mobile measurement infrastructure and attribution partnerships.
Lead app-focused promotional strategies, install incentives, and exclusive offers.
Collaborate with Marketing, Product, Analytics, Digital Experience, and external vendors.
Influence mobile product experiences including onboarding, push notifications, and lifecycle initiatives.
Build performance reporting and deliver insights and business cases to leadership.
Identify opportunities to optimize customer acquisition investments and marketing effectiveness.

Skills

Digital marketing

Analytics

Cross-functional collaboration

Stakeholder management

Self-motivation

Customer focus

Education

Bachelor's degree in Marketing/Business/Analytics/Communications

Tools

Adobe Analytics

Tableau

Excel

Google Analytics

Power BI

Job description

The Growth Marketing team is focused on driving customer acquisition, engagement, retention, and long-term value across Staples' digital ecosystem. This team partners closely with Marketing, Product, Analytics, Technology, and external vendors to deliver innovative, data-driven strategies that accelerate growth and enhance the customer experience. Through collaboration and experimentation, the team plays a key role in advancing Staples' omnichannel and digital transformation objectives.

Role Summary

The Omni App Program Manager is responsible for driving customer acquisition, adoption, engagement, and growth for the Staples mobile application. As a key member of the Growth Marketing team, this role develops and executes data-driven marketing strategies across paid, owned, and product-integrated channels to increase app installs, improve customer retention, and maximize customer lifetime value.

This role operates at the intersection of marketing, analytics, product management, and technology, serving as the subject matter expert for app growth and mobile marketing initiatives. The ideal candidate combines analytical expertise, digital marketing knowledge, and strong cross-functional collaboration skills to influence business outcomes and support Staples' omnichannel growth strategy.

What You'll Be Doing

Develop and execute mobile app growth strategies to drive customer acquisition, engagement, retention, and lifetime value.
Own paid app install campaigns across platforms including Meta, Google, and Apple Search Ads, optimizing performance and investment effectiveness.
Manage app store optimization (ASO) efforts across the Apple App Store and Google Play Store, including testing creative assets, refining messaging, and enhancing discoverability.
Define and monitor key performance indicators (KPIs) related to app installs, attribution, customer engagement, retention, and monetization.
Manage mobile measurement infrastructure and attribution strategies, including partnerships with mobile measurement providers and tracking technologies.
Lead app-focused promotional strategies, install incentives, and exclusive customer offers to improve acquisition and engagement.
Partner with Marketing, Product, Analytics, Digital Experience, and external vendors to execute integrated growth initiatives.
Influence mobile product experiences, including onboarding, push notifications, deep linking, and customer lifecycle initiatives.
Build performance reporting and deliver meaningful insights, recommendations, and business cases to stakeholders and leadership teams.
Identify opportunities to optimize customer acquisition investments and improve overall app marketing effectiveness.

What You Bring to the Table

Strong understanding of digital marketing performance and the ability to connect campaign results to broader business outcomes.
Analytical mindset with the ability to translate data into actionable recommendations.
Excellent organizational skills and the ability to manage multiple initiatives simultaneously.
Strong communication and presentation skills with the ability to influence both technical and non-technical stakeholders.
Self-starter mentality with a proactive approach to problem solving and driving results.
Demonstrated ability to collaborate across multiple teams and lead cross-functional initiatives.
Passion for customer experience, digital innovation, and continuous improvement.

What's Needed - Basic Qualifications

Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
5+ years of experience in digital marketing, growth marketing, mobile marketing, product marketing, or a related discipline.
Hands-on experience managing paid acquisition campaigns across platforms such as Meta, Google, and Apple Search Ads.
Experience with mobile attribution tools, measurement frameworks, and attribution methodologies.
Proven ability to manage complex cross-functional programs spanning Marketing, Product, Analytics, and Technology teams.
Strong understanding of app lifecycle marketing, including acquisition, onboarding, engagement, and retention strategies.
Experience with analytics and reporting platforms such as Adobe Analytics, Tableau, or similar tools.
Experience managing external agencies, vendors, and strategic partners.
Advanced Microsoft Excel skills including reporting, pivot tables, and data analysis.
Strong business communication, presentation, and stakeholder management skills.

What's Needed - Preferred Qualifications

Experience supporting ecommerce, retail, or B2B business environments.
Direct experience leading mobile app growth, user acquisition, or engagement programs for consumer-facing applications.
Experience with App Store Optimization (ASO) platforms, testing methodologies, and best practices.
Experience managing acquisition budgets, forecasting performance, and evaluating ROI.
Knowledge of customer lifecycle marketing, segmentation strategies, and retention programs.
Experience designing and interpreting A/B tests and experimentation frameworks.
Understanding of mobile privacy frameworks, SKAdNetwork, conversion tracking, postbacks, and mobile measurement trends.
Experience influencing product roadmaps based on marketing insights, user behavior, and performance data.
Advanced proficiency with analytics and data visualization platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools.
Bonus plan and generous amount of paid time off, including one Floating Holiday each year
401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits
Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity.In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

About Us

The world of working and learning has changed. This is your opportunity to be a part of a brand transformation and growth strategy within the retail industry. Staples is helping our customers and community discover innovative products, services, and inspiration that unlock what’s possible, while empowering you to unlock your potential. Our people are the heart of our success and there has never been a better time to join us as we lead the way in a new era of working and learning.

Want to learn more about Staples Stores? Visit RetailCareers.Staples.com for information and to learn about our career opportunities.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Staples is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 1-888-490-4747 for more information.

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act; as well as with any other state and local Fair Chance Ordinance/Act regulations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Job Info