Analytics Senior Director - Measurement

PMG; Dallas (TX); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Performance-Based Rewards

Professional Development

Generous Time Off

Parental Leave

Retirement Benefits

Healthcare

Pet Insurance

Lifestyle Spending Account

Commuter Benefits

Volunteering Opportunities

AI Tools and Training

Job summary

PMG is seeking a Sr. Director in Analytics to lead a high-impact team turning data into strategic insights that drive marketing, media, and business decisions.

You will guide cross-functional partnerships, define KPIs, and embed analytics into product, marketing, and operations. The role emphasizes leadership, governance, and the use of AI tools to shape best practices and outcomes across the organization.

Qualifications

• 12+ years in analytics with 5+ years in leadership roles.
• Proven ability to scale analytics functions to align with business strategy.
• Strong communication and executive storytelling skills.

Responsibilities

• Lead the analytics team across multiple client groups and regions.
• Define capability roadmap and scalable org structure.
• Translate client objectives into analytic frameworks and roadmaps.
• Guide senior client relationships and analytics transformation projects.
• Align department goals with company strategy and vision.
• Manage Director-level leaders and succession planning.
• Lead performance planning, calibration, and promotions.
• Identify process, tooling, or training improvements.
• Represent analytics in senior executive forums and shape external reputation.
• Leverage AI, automation, and technology to elevate work quality and efficiency.

Skills

Analytics leadership

Data analytics

SQL proficiency

Data visualization

Team mentoring

Strategic thinking

Cross-functional leadership

Customer-focused

Education

Bachelor's degree or equivalent

Tools

Tableau

Power BI

Looker

Job description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to uncover trends, optimize performance, and provide clarity that helps brands connect with their audiences in more meaningful ways. You’ll collaborate with media strategists, data engineers, creative teams, and business leaders, using analytics to evaluate marketing effectiveness, refine campaign strategies, and drive business impact. Whether it’s building dynamic dashboards, designing attribution models, conducting deep-dive data analysis, or leveraging predictive insights, your expertise will help brands make data-informed decisions with confidence. Beyond reporting, you’ll have the opportunity to push the boundaries of measurement, experiment with emerging analytics methodologies, and explore AI-driven solutions to enhance marketing performance. You’ll play a key role in testing new approaches, refining best practices, and shaping how brands define success in an ever-evolving digital landscape. At PMG, we don’t just analyze data—we use it to challenge assumptions, drive innovation, and shape the future of media and advertising. As a Sr. Director in Analytics, if you’re passionate about turning complex data into actionable insights, solving real-world marketing challenges with analytics, and helping brands make smarter, data-driven decisions, this is the place to make an impact.

What You Will Be Doing

• Lead the analytics team across multiple customer groups, industry verticals and regions
• Define the capability roadmap and organization structure for scale
• Translate client objectives and business questions into analytic frameworks and drives roadmap alignment
• Guide senior client relationships and analytics transformation projects, showcasing PMG value and driving growth
• Align department goals to company strategy and vision
• Manage Director-level leaders and ensure succession planning
• Lead performance planning, calibration, and promotions
• Identify and implements process, tooling, or training improvements
• Represent analytics in senior executive forums, both internally at PMG and externally on the broader market
• Shape thought leadership, IP, and external reputation
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making

What You Will Bring

• 12+ years of experience in analytics, including 5+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Expertise in building and scaling analytics functions that align with business strategy, deliver measurable impact, and drive data-informed decision-making.
• Provide strategic client leadership by guiding test-and-learn and incrementality roadmaps, triangulating brand and business performance across brand measurement, last-click attribution, and other key signals to inform strategy and decision-making.
• Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance, scalability, and reliability.
• Deep experience with data visualization tools such as Tableau, Power BI, or Looker to lead strategic reporting and executive-level storytelling.
• Proven success in leading cross-functional partnerships, aligning on KPI frameworks, and embedding analytics into product, marketing, and operational workflows.
• A strong record of mentoring analytics leaders, shaping team culture, and implementing governance and process improvements across complex organizations.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.
• Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.
• Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.
• Parental Leave: Receive paid parental leave during life’s important family moments.
• Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.
• Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.
• Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.
• Pet Insurance: Access optional coverage for the four-legged members of your family.
• Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.
• Commuter Benefits: Access support for your commute where available.
• Volunteering Opportunities: Receive eight paid hours each year to give back to your community.
• AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.