Analytics & Insights Manager

Billion Dollar Boy; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Billion Dollar Boy is seeking an Analytics & Insights Manager to lead data-driven reporting for campaigns across US and global projects. You will own reporting setup and day-to-day measurement, collaborating with Client Services, Strategy and Paid Media teams to turn data into actionable insights.

You will build dashboards, validate data quality, and craft compelling insight stories from first and third party sources, while coordinating with global teams and our sister agency Companion.

Qualifications

• 3+ years relevant experience required.
• Creative or social media agency experience preferred.
• Experience with measurement solutions for content/performance analysis or tracking.
• Proficient in Google Sheets (advanced analysis & visualization), Looker Studio, and SQL.
• Experience with data from social media platforms and Google Analytics/UTM.
• Experience with third party measurement solutions such as brand lift studies preferred.
• Organised with high attention to detail.
• Strong communication and presentation skills.
• Clear writing to construct insight stories from data.

Responsibilities

• Construct data-led, in-depth insight stories and performance reports for client and internal stakeholders.
• Pull, blend, monitor, quality control, analyze and visualize data from first and third party sources; create robust measurement setups.
• Build and monitor dashboards with Google Sheets and Data Studio to show real-time performance.
• Stay up-to-date with social platform analytics updates to keep insights cutting edge.
• Support in building client relationships and join calls to discuss campaigns and results.
• Independently manage multiple projects and meet deadlines.
• Help set KPIs, benchmarks and targets for each client.
• Collaborate with Strategy, Client Services and Paid Media on US and global campaigns.

Skills

Google Sheets

Looker Studio

SQL

Data visualization

Social media analytics

Measurement & reporting

Communication skills

Storytelling with data

Attention to detail

Project management

Tools

Google Analytics

Data Studio

Job description

As an Analytics & Insights Manager you will be integral to the continued high performance of all campaigns at Billion Dollar Boy.

You will take ownership of key projects as part of the Insights and Analytics team, taking ownership of reporting setup and day-to-day/campaign reporting and measurement. You will work closely with other members of the team as well as the Client Services, Strategy and Paid Media teams to bring campaigns to life with in-depth analysis and insights.

Working closely with our global teams and our team at our sister agency Companion, you will have the opportunity to work on US and global projects with household name brands.

Responsibilities

• Construct compelling data-led, in-depth insight stories and performance reports that provide a meaningful and client-relevant overview of past results and are used to inform future decisions and recommendations at both client and internal stakeholder level
• Pull, blend, monitor, quality control, analyze and visualise data from a variety of both first and third party sources (social, audience, paid media, brand lift, conversion etc) provide robust measurement setups bespoke to the client’s needs and objectives.
• Build and monitor dashboards with Google Sheets and Data Studio to show campaign performance in real time.
• Keeping up to date with social media platform analytics updates to ensure work is always at the cutting edge of our industry.
• Support in building client relationships and join client calls to discuss campaigns, insights and key results.
• Proactively and independently manage multiple projects simultaneously and meet communicated deadlines.
• Help set KPIs, benchmarks and targets for each client.
• Work alongside Strategy, Client Services and Paid Media teams on US and global campaigns.

Skills & Experience

• 3+ years relevant experience required
• Creative or social media agency experience preferred
• Experience with a range of measurement solutions, particularly ones pertaining to content/performance analysis or performance tracking
• Proficient in Google Sheets (advanced data analysis & visualisation), Looker Studio (or dashboarding in general) and SQL.
• Experience using and working with data from social media platforms (Instagram, Facebook, YouTube, Pinterest, TikTok), as well as other data sources such as paid media, Google Analytics/utm etc
• Experience with third party measurement solutions such as brand lift studies and sentiment analysis preferred
• Organised with high attention to detail
• Strong communication and presentation skills
• Ability to write clearly - without jargon - and construct compelling insight stories using all available first and third party data

ABOUT US

Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.

Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.

Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.

We’re enabled by our award winning proprietary technology Companion. Which provides us with better intelligence, greater precision, and helps us prove outcomes.

And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.

LIFE AT BDB

We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving.

You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently.

We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.

OUR VALUES

• Be Fair, Be Transparent
• Intentional Inclusivity
• Own It
• Work for Tomorrow
• Kindness Over Ego

EQUAL OPPORTUNITY

At Billion Dollar Boy, we don’t just accept change. We lead it. We believe that a diverse, inclusive team is the spark that ignites our best creative work.

To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities

Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.

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