Analytics-Driven Paid Search Marketing Strategist

Truist; Charlotte (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401k plan

Paid vacation

Paid holidays

Sick leave

Job summary

Truist is seeking a full-time digital advertising marketing strategist to support, promote and sell Truist’s financial products and services for direct to consumer channels. You’ll manage campaigns for paid search, support social and display advertising, and collaborate with affiliates and third-party partners.

The role emphasizes using Adobe Analytics and other tools to build roadmaps, analyze performance, and provide actionable insights for product adoption and utilization.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent experience and related training
• Two to Five years’ experience managing Paid Search campaigns
• Experience managing projects and/or working with an agency partner
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• Proficient in Excel and PowerPoint

Responsibilities

• Develop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.
• Develop digital marketing tactics to increase product adoption and utilization.
• Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.
• Responsible for creation and analysis of daily, weekly, and monthly reporting.
• Support the Paid Search Channel Lead with testing plans, presentations, and day to day management of the Paid Search Program.
• Partner with the agency to review performance and provide feedback on optimizations.
• Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework.
• Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.
• Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Skills

Paid Search

Digital Marketing

Campaign Management

Excel

PowerPoint

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Bing Ads

Display DSP

Adobe Analytics

Job description

Truist is seeking a full-time digital advertising marketing strategist to support, promote and sell Truist’s financial products and services for direct to consumer channels. You’ll manage campaigns for paid search, support social and display advertising, and collaborate with affiliates and third-party partners.

The role emphasizes using Adobe Analytics and other tools to build roadmaps, analyze performance, and provide actionable insights for product adoption and utilization.