Analytics Senior Director

PMG Worldwide Inc; Buffalo (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Annual Bonus

Healthcare

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Commuter Benefits

Job summary

PMG is a global marketing services and technology company delivering data-driven insights and digital solutions. We seek a senior analytics leader to guide cross‑functional teams, shape strategy, and drive measurable business impact across regions and verticals.

You will translate client questions into analytical frameworks, oversee governance and best practices, and lead initiatives using AI, automation, and advanced analytics to elevate decision making.

Qualifications

• 12+ years in analytics with leadership experience.
• Bachelor’s degree or equivalent work experience.
• Experience building and scaling analytics functions aligned to business strategy.
• Advanced SQL and data architecture influence.
• Proficiency in Python or R for statistics and automation.

Responsibilities

• Lead the analytics team across multiple client groups, industries, and regions.
• Define capability roadmap and org structure for scale.
• Translate client objectives into analytic frameworks and drive roadmaps.
• Guide senior client relationships and analytics transformation projects.
• Represent analytics in senior executive forums and shape IP/external reputation.

Skills

Analytics leadership

SQL

Python/R for statistics

Data visualization

Cross-functional collaboration

Mentoring analytics leaders

Governance & process improvement

Education

Bachelor's degree or equivalent

Tools

Tableau

Power BI

Looker

Job description

PMG is a global independent marketing services and technology company that seeks to inspire people and brands with the belief that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—along with its proprietary operating system, Alli—to deliver cutting‑edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally and serves ambitious brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods across 85+ countries.

Who You Will Be Working With

The Analytics team sits at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. You will collaborate with media strategists, data engineers, creative teams, and business leaders, using analytics to evaluate marketing effectiveness, refine campaign strategies, & drive business impact. Beyond reporting, you’ll test emerging analytics methodologies, explore AI‑driven solutions, and shape how brands define success in an evolving digital landscape.

What You Will Be Doing

• Lead the analytics team across multiple customer groups, industry verticals and regions


• Define the capability roadmap and organization structure for scale


• Translate client objectives and business questions into analytic frameworks and drive roadmap alignment


• Guide senior client relationships and analytics transformation projects, showcasing PMG value and driving growth


• Align department goals to company strategy and vision


• Manage Director‑level leaders and ensure succession planning


• Lead performance planning, calibration, and promotions


• Identify and implement process, tooling, or training improvements


• Represent analytics in senior executive forums, both internally at PMG and externally on the broader market


• Shape thought leadership, IP, and external reputation


• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision‑making

What You Will Bring

• 12+ years of experience in analytics, including 5+ years of leadership experience, with a bachelor’s degree or equivalent work experience.


• Expertise in building and scaling analytics functions that align with business strategy, deliver measurable impact, and drive data‑informed decision‑making.


• Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance, scalability, and reliability.


• Proficiency in Python or R to support statistical analysis, experimentation, and data automation across teams and platforms.


• Deep experience with data visualization tools such as Tableau, Power BI, or Looker to lead strategic reporting and executive‑level storytelling.


• Proven success in leading cross‑functional partnerships, aligning on KPI frameworks, and embedding analytics into product, marketing, and operational workflows.


• A strong record of mentoring analytics leaders, shaping team culture, and implementing governance and process improvements across complex organizations.


• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer‑focused mindset that seeks opportunities to deliver meaningful value.


• A dedication to people‑focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.


• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.


• Parental Leave: We provide paid parental leave to support your family during important life events.


• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.


• Fertility and Family Support: Access fertility benefits for all team members and their spouses.


• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.


• Pet Insurance: Protect your pet's health and your finances.


• Lifestyle Spending Accounts: Enjoy 100% company‑funded accounts to promote healthy habits and well‑being.


• Commuter Benefits: Access support for travel and commuting needs, where available.


• Annual Bonus: All employees are eligible for an annual bonus.


• Volunteering Opportunities: Receive 8 give‑back hours to volunteer in your local communities.


• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We’re dedicated to working hard to serve our employees and clients, delivering value, results, and innovation that often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal‑opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.