Analyst, Digital Analytics

Lincoln Motor Company; Denver (CO); Remote; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Vehicle discount program

Paid time off

Job summary

Ford Motor Company in the United States is seeking an experienced Analyst, Digital Analytics to join the Ford Pro Digital Analytics & Experimentation team. You will translate stakeholder questions into measurement approaches, perform advanced analysis, and deliver clear recommendations that improve digital experiences and business outcomes.

This role blends hands-on analytics with technical problem-solving, and requires collaboration across Telematics, Marketing, Finance and Customer Service

Qualifications

• Bachelor’s degree or equivalent in analytics, CS, or related field.
• 5+ years in digital/product/marketing analytics or BI.
• 3+ years using a digital analytics platform (Adobe Analytics/Google Analytics).
• 3+ years SQL to analyze large datasets and validate outputs.
• 2+ years creating dashboards or reusable reports (Power BI/Tableau/Looker).

Responsibilities

• Lead measurement and insight generation across unauthenticated and authenticated journeys with KPIs and success criteria.
• Partner with product managers, engineers, designers, and tagging teams to measure new digital experiences.
• Collaborate with Telematics, Marketing, Finance, and Customer Service analytics to tell holistic Ford Pro stories.
• Analyze clickstream and behavioral data; perform journey analyses to identify friction and opportunities.
• Curate Adobe Analytics workspaces and build dashboards and self-service reporting.
• Use SQL to integrate and interpret enterprise datasets and develop unified views.

Skills

Adobe Analytics

SQL

Dashboard design

Data storytelling

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Power BI

Tableau

Looker

Job description

We made history and now we work to transform the future — for our customers, our communities and our families. You’ll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position…

We are seeking an experienced Analyst, Digital Analytics to join Ford’s Digital Analytics & Experimentation team, with primary alignment to Ford Pro.

Working closely with the Ford Pro Digital Product team, you will translate stakeholder questions into measurement approaches, perform advanced analysis, and deliver clear recommendations that improve digital experiences and business outcomes.

You will also collaborate with Telematics, Customer Service, Marketing, and Finance analytics teams to bring together relevant insights and develop more holistic Ford Pro narratives.

This role blends hands‑on analytics with technical problem‑solving. The strongest candidate will be equally comfortable analyzing complex data, evaluating measurement quality, defining analytical requirements, building scalable analytics and AI‑enabled solutions, and explaining what the findings mean for Ford Pro Digital Product stakeholders.

Although this is classified as a remote position, candidates within commuting distance of a Ford hub may be required to work onsite four or more days per week. We strongly prefer candidates who can work onsite in or relocate to Dearborn, MI. Eastern Time work hours are also highly preferred.

What you’ll do…

• Lead measurement and insight generation across Ford Pro Digital Product’s unauthenticated and authenticated web journeys, translating business goals and stakeholder questions into clear key performance indicators, measurement plans, and success criteria.

• Partner with Ford Pro Digital Product managers, engineers, experience designers, and data and tagging teams to ensure new and evolving digital experiences can be measured effectively.

• Collaborate with Telematics, Customer Service, Marketing, and Finance analytics teams to bring together relevant insights and tell holistic Ford Pro stories.

• Analyze clickstream and digital behavioral data and conduct advanced journey analyses to answer high‑value questions, identify friction and root causes, surface emerging opportunities, and develop actionable recommendations.

• Curate Adobe Analytics workspaces and build strategic dashboards and self‑service reporting that provide trusted, on‑demand visibility into common performance metrics.

• Use SQL and analytical tools to integrate, query, join, validate, and interpret digital, customer, account, vehicle, lead, transaction, and other approved enterprise datasets, developing unified views of Ford Pro digital journeys and outcomes.

• Develop, implement, and scale reusable analytical methods, automation, and AI‑enabled workflows that improve the speed, consistency, and scalability of analysis and insight generation while maintaining appropriate human review.

• Present complex analytical findings in concise, decision‑ready narratives tailored to technical and non-technical audiences.

You’ll have…

• Bachelor’s degree in Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, Business, Marketing, or a related field, or equivalent combination of education and experience.

• 5 years of experience in digital analytics, product analytics, customer analytics, marketing analytics, business intelligence, or a related analytical field.

• 3 years of hands‑on experience with a digital analytics platform such as Adobe Analytics or Google Analytics.

• 3 years of experience using SQL to analyze large datasets, integrate multiple data sources, and validate analytical outputs.

• 2 years of experience creating dashboards or reusable reporting with tools such as Power BI, Tableau, Looker, Qlik, or similar platforms.

Even better, you may have…

• Master’s degree in Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, Business, Marketing, or a related field

• Demonstrated ability to move from an ambiguous stakeholder question to a structured analysis, clear findings, and practical recommendations.

• Strong written and verbal communication skills, including experience presenting analytical findings to cross‑functional partners and leaders.

Digital Measurement

• Hands‑on experience with Adobe Analytics, including creation of curated workspaces for recurring stakeholder needs.

• Fluency with AI tools and frameworks.

• Working knowledge of digital measurement fundamentals and tag management, with the ability to debug tracking issues, validate analytics behavior, and partner effectively with tagging teams.

• Adobe Certified Expert or Professional credentials in Adobe Analytics or related Adobe Experience Cloud solutions.

Data & Technical Fluency

• Cloud and data engineering: Working knowledge of Google Cloud Platform, BigQuery, Python, SQL, APIs, data validation automation, or enterprise behavioral data pipelines.

• Delivery practices: Experience with Jira, GitHub, implementation documentation, technical design reviews, QA processes, and production release governance.

• Experience combining digital behavioral data with customer, account, transaction, CRM, vehicle, or service data.

Analytics Product Mindset

• Experience building reusable analytics frameworks, measurement products, dashboards, reporting standards, or self‑service insight capabilities for business and product teams.

• Experience developing automation or AI‑enabled analytics capabilities that improve the speed, consistency, or scalability of insight generation.

• Ability to create executive‑ready narratives that connect digital behavior, experience performance, and business outcomes.

Business Domain Knowledge

• B2B analytics experience, particularly in commercial services, automotive, or complex omnichannel customer journeys.

• Understanding of automotive eCommerce, vehicle shopping journeys, configurators, lead‑generation funnels, owner experiences, or other digital platforms.

• Understanding of how multiple users, accounts, vehicles, products, services, and offline interactions shape B2B customer journeys.

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized back‑up childcare and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

This position is a salary grade of 7 or 8 and ranges from $99,600- 192,900.

Final determination of salary grade will be based on candidate’s skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.