Analyst, Data and Analysis

Publicis Groupe; New York (NY); On-site; USD 56,000 - 86,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Digitas, part of Publicis Groupe, seeks an Analyst to turn data into stories that drive client growth. You’ll support daily reporting for brand and acquisition campaigns, site optimization, and testing strategy, helping teams interpret performance data and build actionable insights.

You’ll work with SQL, Tableau, and Excel, learning from experts while growing your marketing analytics know-how in a fast-paced agency setting.

Qualifications

• 1–3 years of work experience in a relevant industry.
• A four-year college degree.
• Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity.
• Familiarity with Excel and/or other data analysis tools such as SQL or Tableau is a plus.
• Comfortable in a fast-paced and deadline-driven environment.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Keep a pulse on day-to-day performance data across display, site, search, email, and social campaigns.
• Work with reporting systems and databases to create recurring reports and dashboards.
• Identify nuances in data to optimize client business.
• Support marketing initiatives across project lifecycles, including measurement plans and research.
• Expand industry knowledge and relevant skillsets through internal training.

Skills

Data analysis

Excel

SQL

Tableau

AI tools

Fast-paced environment

Education

Bachelor's degree

Tools

Excel

SQL

Tableau

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Analyst – someone who has a knack for understanding data and telling the story of why it matters. You’ll learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on.

Responsibilities

As an Analyst, you’ll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You’ll work on brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Identifying nuances in data to optimize our clients’ business
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Expanding industry knowledge and relevant skillsets through internal training

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 1-3 years of work experience in a relevant industry
• A four-year college degree
• Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
• Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
• Comfortable in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $55,765.00 - USD $85,878.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2027.