Analyst, Commerce (CPG client)

Publicis Groupe; New York (NY); Presencial; USD 54.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Tuition reimbursement

Flexible time off

Descripción de la vacante

Spark Foundry, part of Publicis Groupe, seeks a Commerce Analyst to steward Commerce media for assigned brands. You will monitor campaign development, activation, and innovation, building knowledge of client businesses and presenting recommendations to teams.

You will work with the Manager to develop plans, optimize campaigns, and analyze data to drive insights and client satisfaction. This role emphasizes collaboration and timely delivery.

Formación

• Some Commerce/paid media experience preferred
• Proficient in core MS Excel functions (vlookup, pivot tables) required
• Knowledge of Amazon, Walmart, Target platforms is a plus
• Experience with AMS, AAP, Criteo, and/or Google Ads is beneficial
• Familiarity with Amazon Retail Analytics (ARA) and third party digital shelf reporting tools such as Clavis/EDGE is advantageous
• Experience with ComScore and Hitwise is a plus
• Excellent written and verbal communication skills
• Ability to prioritize and organize projects
• Collaborative approach/attitude
• Demonstrates initiative/hunger

Responsabilidades

• Gather and analyze keyword, competitive, and level research to build new campaigns
• Gather data for plan development
• Build keyword and product campaigns across retail programs
• Present recommendations and apply client feedback to campaigns
• Load buys in Prisma after campaign approval
• Prepare paperwork for purchase authorization and obtain signatures
• Traffic approved plans for retail partners
• QA campaign components before launch
• Monitor budgets, pacing, and bid adjustments to hit KPIs
• Proactively adjust campaigns based on performance trends
• Monitor performance and competitor landscape
• Develop optimizations and testing plans
• Analyze data for reporting and strategic insights with actionable items
• Create clear quantitative analyses with strong data visualization
• Participate in client status and reporting calls
• Manage monthly billing and reconcile invoices
• Learn all reporting, analytics, and competitive analysis tools
• Foster relationships with client teams and partner agencies
• Engage with sales reps and media vendors
• Demonstrate creativity and agility in problem solving
• Coordinate with manager to set priorities and deadlines
• Deliver work on time
• Complete training programs and required certifications

Conocimientos

Excel functions

Communication

Prioritization

Collaboration

Media math

Herramientas

Amazon platform

Walmart platform

Target platform

AMS platform

AAP platform

Criteo

Google Ads

ARA

Clavis/EDGE

ComScore

Hitwise

Descripción del empleo

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Commerce Analyst is the day-to-day steward of Commerce media for assigned brands, and is responsible for monitoring and maintaining campaign development, activation, and innovation. The Analyst will develop and maintain strong knowledge of their client businesses and apply Commerce understanding to help deliver against their needs/objectives. They will work closely with their Manager in the development and communication of all recommendations.

Responsibilities

• Gather and analyze keyword, competitive, and level research necessary to build new campaigns
• Responsible for gathering necessary data for plan development
• Build keyword and product campaigns across retail programs
• Responsible for presenting recommendations and applying client feedback to campaign proposal
• Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for trafficking approved plan for retail partners
• Primary party responsible for QA of all campaign components prior to launch
• Monitor and maintain campaign budgets, pacing, and bid adjustments to hit client KPIs
• Proactively advocate for campaign adjustments based on performance trends
• Monitor campaign performance and competitor landscape
• Development and implementation of optimizations and/or testing plans
• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
• Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
• Actively participate in client status and reporting calls, including presentation of reporting
• Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft compilation billing for manager approval
• Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
• Responsible for learning all relevant tools for reporting, analytics, and competitive analysis
• Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
• Establish professional, productive rapport with sales representatives/media vendors
• Demonstrate creativity and agility when problem solving
• Work closely with manager to establish priorities and manage workload
• Timely delivery of all work
• Successful completion of training programs and requisite certifications

Qualifications

• Some Commerce/paid media experience preferred
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required
• Knowledge of the following is a plus:
  • Amazon, Walmart, Target platforms
  • AMS platform, AAP platform, Criteo, and/or Google Ads
  • Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE
  • ComScore, Hitwise
• Excellent written and verbal communication skills
• Ability to prioritize and organize projects
• Ability to accurately apply principles of media math
• Demonstrates initiative/”hunger”
• Collaborative approach/attitude

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $53,960.00 - USD $79,794.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.