Ambitious Gym General Manager — Drive Sales & Team Growth

Crunch Fitness CR Fitness Holdings, LLC; West Cobb (AR); On-site; USD 70,000 - 145,000; Full time

Benefits offered by this job

Performance-based pay: $70,000-$145,0

401K and PTO

Getaway Grant ($1,000)

Free Crunch membership

Education and advancement

Growth opportunities

Job summary

CR Fitness is seeking a General Manager to lead a busy Crunch Fitness club in a fast-paced market. You will drive member acquisition, revenue growth, and exceptional member experiences while building a high-performing team.

The role emphasizes sales leadership, operational excellence, and a strong culture of accountability in a growing franchise environment. Competitive compensation and growth opportunities are offered.

Qualifications

• Proven success in sales leadership and hitting aggressive performance targets.
• Passion for developing high-performing teams and creating a winning culture.
• Strong business acumen and ownership mentality.
• Clear, confident, and persuasive communication skills.
• Prior management experience in fitness industry preferred.

Responsibilities

• Drive membership sales and exceed revenue goals by leading from the front and coaching the team.
• Lead, develop and motivate team members and create a culture of accountability and performance.
• Oversee daily club operations to ensure a clean, safe, high-energy environment.
• Ensure top-tier member service, handle escalated concerns, and create a welcoming environment.
• Monitor KPIs and drive improvements through action plans.
• Collaborate with district and regional leadership on growth goals, compliance, and operations.
• Represent the brand locally through partnerships and events to drive traffic.

Skills

Sales leadership

Team development

Business acumen

Communication skills

Management experience

Job description

CR Fitness is seeking a General Manager to lead a busy Crunch Fitness club in a fast-paced market. You will drive member acquisition, revenue growth, and exceptional member experiences while building a high-performing team.

The role emphasizes sales leadership, operational excellence, and a strong culture of accountability in a growing franchise environment. Competitive compensation and growth opportunities are offered.