Allergy Product Marketing Leader

ThermoFisher Scientific; Florida; On-site; USD 104,000 - 150,000; Full time

Benefits offered by this job

Medical plans

Dental plan

Vision plan

ESPP

PTO and holidays

Tuition reimbursement

Life insurance

Disability insurance

Retirement plan

Job summary

Thermo Fisher Scientific is seeking a marketing manager to support the U.S. allergy product portfolio, driving adoption and utilization across consumers, healthcare providers, and laboratorians.

You will lead multi-channel marketing strategies, coordinate cross-functional launches, and translate market insights into compelling value propositions while positioning products for rapid market growth within a dynamic healthcare environment.

Qualifications

• Bachelor's Degree required–preferred education in an area such as business, marketing, or science.
• Minimum 5+ years of experience within marketing, product management, business development, or similar roles.
• Experience with multi-channel market-based campaigns including messaging, programs, and tactics to drive awareness, adoption, and utilization.
• Experience in the healthcare industry, diagnostics, biotechnology, medical device, sales, pharmaceutical industry, or similar environments highly desired.
• Ability to facilitate market research and conduct analysis on market segments, customer needs, market trends, growth rates, competitive dynamics, business trends, and expansion opportunities to identify optimal areas of strategic focus.

Responsibilities

• Lead marketing support for the U.S. go-to-market strategy for the allergy product portfolio.
• Launch and development of new allergy products, including pre-registration activities, internalization of FDA-cleared products, operations support, go-to-market approach, sales team deployment, and marketing activities to support new product growth and adoption.
• Leverage market insights, customer needs, competitive intelligence, and testing trends to identify opportunities for portfolio growth and inform product positioning, segmentation, and differentiation strategies.
• Develop a deep understanding of the allergy testing landscape and the needs of healthcare providers, laboratories, and other key stakeholders to identify opportunities to increase appropriate testing adoption and utilization.
• Be the product expert and point person for allergy products to support sales, sales training, leadership, clinical and scientific affairs, operations, national accounts, and other cross-functional partners.

Skills

Marketing

Product management

Multi-channel campaigns

Healthcare industry

Strong communication

Education

Bachelor's Degree

Job description

Thermo Fisher Scientific is seeking a marketing manager to support the U.S. allergy product portfolio, driving adoption and utilization across consumers, healthcare providers, and laboratorians.

You will lead multi-channel marketing strategies, coordinate cross-functional launches, and translate market insights into compelling value propositions while positioning products for rapid market growth within a dynamic healthcare environment.