AI SEO & Content Optimization Lead

The Economist Group; New York (NY); Hybrid; USD 79,000 - 106,000; Full time

Benefits offered by this job

Hybrid work pattern

401(k) plan

Private health insurance

Job summary

The Economist Group is seeking an AIO Manager in New York to evolve our AI-driven search strategy and optimise content for AI-powered interfaces. You will work with editorial, product and engineering teams to improve discoverability and drive organic subscriber growth.

Responsibilities include building test-and-learn frameworks, analyzing AI search trends, and delivering actionable recommendations across channels. Hybrid work and competitive salary offered.

Qualifications

• Strong experience in SEO, search marketing or other technical disciplines.
• Experience in AIO / AEO / GEO, AI research and LLMs.
• Up to date in current and emerging AI trends.
• Experience with analytics tools and SEO software.
• Strong analytical skills and data driven decision making.
• Excellent communication skills and cross-team collaboration.
• Deep understanding of on-page, off-page and technical SEO best practices.

Responsibilities

• Create optimization strategies that ensure our brand and content is discoverable and cited in AI-driven environments
• Collaborate with editorial and product teams to ensure all channels are optimized for AI search discoverability
• Build a test-and-learn framework to scale successful AI-driven initiatives across the organisation
• Test various content formats and back-end engineering strategies to improve visibility in AI-generated responses
• Analyze search patterns across LLMs to identify trends and influence content and product roadmaps
• Translate emerging AI search trends into actionable growth opportunities
• Run AIO audits and provide actionable recommendations
• Monitor performance metrics and provide regular reporting on AI referral channels
• Conduct in-depth keyword and AI prompts research and competitive audits
• Partner closely with editorial, product, engineering, and marketing teams to align AI optimization strategies with business goals
• Collaborate with data and analytics teams to define measurement frameworks and reporting for LLMs
• Leverage AI tools and automation to improve marketing performance across acquisition channels and onsite conversion journeys
• Identify opportunities to streamline and automate marketing and reporting workflows, reducing manual effort and increasing speed to execution
• Collaborate with email marketing team on content initiatives such as subject line testing and schedule optimizations

Skills

SEO

AI research

LLMs

Analytics tools

Data-driven decisions

Cross-functional teamwork

Communication

Tools

SEO software

Job description

The Economist Group is seeking an AIO Manager in New York to evolve our AI-driven search strategy and optimise content for AI-powered interfaces. You will work with editorial, product and engineering teams to improve discoverability and drive organic subscriber growth.

Responsibilities include building test-and-learn frameworks, analyzing AI search trends, and delivering actionable recommendations across channels. Hybrid work and competitive salary offered.