AI Program Enablement Senior Manager

Baker Tilly US; United States; On-site; USD 132,000 - 206,000; Full time

Job summary

Baker Tilly is seeking an AI Enablement Senior Manager to accelerate responsible AI adoption across Marketing, Sales, and Client Experience. The role blends hands-on AI work with program leadership to move from ad hoc experiments to a governed, scalable AI-enabled operating model.

You will lead the departmental AI Center of Excellence, develop GPTs and AI agents, manage trainings and champions programs, and partner across IT, Legal, Risk, Brand, and business stakeholders to advance Baker Tilly

Qualifications

• Bachelor's degree required.
• 8 years of experience in marketing operations, sales enablement, CX enablement, digital transformation, AI enablement, program management, marketing technology, or related roles.
• 2 years of experience preferred in the AI space.
• Knowledge of generative AI tools, custom GPTs, AI agents, prompt design, responsible AI and AI-enabled workflows.
• Ability to translate AI strategy into roadmaps, governance standards, use cases, enablement and measurable outcomes.
• Strong program, change management and organizational skills; able to manage priorities, stakeholders, timelines and adoption barriers.
• Strong communication, facilitation and training skills; able to explain AI concepts and build user confidence.
• Data-informed mindset; able to define KPIs, measure adoption and impact, assess risks and improve AI solutions.

Responsibilities

• Develop, test and maintain custom GPTs, AI agents and reusable AI-enabled workflows across Marketing, Sales and Client Experience.
• Identify and prioritize repeatable workflows suited for AI support, including content, campaigns, sales enablement, research, reporting and work management.
• Lead design, testing and documentation of AI solutions, including use cases, source materials, risks, limitations and human review needs.
• Build or coordinate GPTs, agents, prompts, templates and workflow accelerators; manage optimization, usage monitoring and retirement.
• Lead AI strategy, roadmap, governance and Center of Excellence for Marketing, Sales and Client Experience.
• Translate AI strategy into an actionable roadmap aligned to business priorities, enterprise direction and governance standards.
• Lead the AI Center of Excellence, including intake, prioritization, use case review, launch readiness and portfolio management.
• Establish responsible AI standards for approved use cases, risk tiering, content quality, brand alignment, data use and escalation.
• Design and deliver AI training, enablement and Power User/Champions programs. Develop AI literacy, responsible-use and role-based training; facilitate workshops, office hours and demos; maintain enablement resources; and support champions who model adoption and surface new opportunities.
• Partner across functions to align AI adoption with business priorities and firm standards. Collaborate with Marketing, Sales, CX, Operations, IT, Innovation, HR/Learning, Legal, Risk, Brand, Information Security and platform owners to coordinate dependencies, support change management and resolve adoption barriers.
• Measure and report AI adoption, usage, productivity and impact. Define KPIs, establish baselines and report progress, outcomes, risks and opportunities to department leadership.

Skills

AI enablement

Program management

Change management

Communication

Training & enablement

KPIs & measurement

Education

Bachelor's degree

Tools

Generative AI tools

Custom GPTs

AI agents

Job description

Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.

Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.

Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Job Description

The AI Enablement Sr. Manager will accelerate responsible, measurable AI adoption across Marketing, Sales, and Client Experience. This role will combine hands‑on AI expertise with program leadership to help teams move from ad hoc experimentation to a governed, scalable AI‑enabled operating model.

The AI Enablement Sr. Manager will also lead the departmental AI Center of Excellence, develop custom GPTs and AI agents, manage training and champions programs, support responsible AI practices, measure adoption and impact, and partner with IT, Innovation, Legal, Risk, Brand, Marketing Operations, Sales Enablement, and business stakeholders to advance Baker Tilly Marketing’s AI roadmap.

Key Responsibilities

• Develop, test and maintain custom GPTs, AI agents and reusable AI-enabled workflows across Marketing, Sales and Client Experience.
• Identify and prioritize repeatable workflows suited for AI support, including content, campaigns, sales enablement, research, reporting and work management.
• Lead design, testing and documentation of AI solutions, including use cases, source materials, risks, limitations and human review needs.
• Build or coordinate GPTs, agents, prompts, templates and workflow accelerators; manage optimization, usage monitoring and retirement.
• Lead AI strategy, roadmap, governance and Center of Excellence for Marketing, Sales and Client Experience.
• Translate AI strategy into an actionable roadmap aligned to business priorities, enterprise direction and governance standards.
• Lead the AI Center of Excellence, including intake, prioritization, use case review, launch readiness and portfolio management.
• Establish responsible AI standards for approved use cases, risk tiering, content quality, brand alignment, data use and escalation.
• Design and deliver AI training, enablement and Power User/Champions programs. Develop AI literacy, responsible‑use and role‑based training; facilitate workshops, office hours and demos; maintain enablement resources; and support champions who model adoption and surface new opportunities.
• Partner across functions to align AI adoption with business priorities and firm standards. Collaborate with Marketing, Sales, CX, Operations, IT, Innovation, HR/Learning, Legal, Risk, Brand, Information Security and platform owners to coordinate dependencies, support change management and resolve adoption barriers.
• Measure and report AI adoption, usage, productivity and impact. Define KPIs, establish baselines and report progress, outcomes, risks and opportunities to department leadership.

Qualifications

• Bachelor's degree required
• 8 years of experience required in marketing operations, sales enablement, CX enablement, digital transformation, AI enablement, program management, marketing technology, or related roles.
• 2 years of experience preferred in the AI space
• Knowledge of generative AI tools, custom GPTs, AI agents, prompt design, responsible AI and AI‑enabled workflows.
• Ability to translate AI strategy into roadmaps, governance standards, use cases, enablement and measurable outcomes.
• Strong program, change management and organizational skills; able to manage priorities, stakeholders, timelines and adoption barriers.
• Strong communication, facilitation and training skills; able to explain AI concepts and build user confidence.
• Data‑informed mindset; able to define KPIs, measure adoption and impact, assess risks and improve AI solutions.

The pay rate range for this job position are listed below. Actual compensation is influenced by a variety of relevant factors including but not limited to applicant’s skills, prior experience, qualifications, degrees, professional certifications, work arrangements and geographic location. Baker Tilly offers a comprehensive compensation and benefits package to eligible employees.

The national pay rate range is $131,500 to $206,120