What we're looking for
an AI-native Outreach & Growth Manager who takes full ownership of our outbound and inbound pipeline, and who runs it the way modern growth should run: with AI agents doing the heavy lifting and a human making the calls that matter.
You will own the whole path from first touch to qualified conversation: email campaigns in Instantly, outreach on LinkedIn, inbound leads, and the 1:1 conversations that turn interest into a real sales opportunity.
You are AI native. You don't just use ChatGPT for a subject line. You know what an agent harness is, you have worked with tools like Claude Code, and you get excited when you hear that our marketing runs on Hermes, our always-on AI agent, connected to our CRM, our lead sources and our knowledge base.
You are conversation starter and a network builder. You know how to open a conversation with a stranger, grow a network that keeps giving, and create the right leads across all channels, not just the most leads. And you know that most deals don't happen on the first touch: you nurture leads over weeks and months until the timing is right.
You are creative thinker who never stops learning. You constantly test, tweak and rethink how AI can make outreach better. But you have zero tolerance for standard AI slop: generic templates, fake personalisation, mass spam. AI should make every message more relevant and more human, never more of the same.
Responsibilities
- You own the AI-powered outreach channel end to end: strategy, setup, execution and results.
- You plan, build and run email campaigns in Instantly: lists, sequences, personalisation, deliverability, A/B tests, reply handling.
- You run LinkedIn outreach: connection and message sequences, content-led engagement and signal-based follow-ups.
- You handle inbound leads: fast qualification, the right follow‑up, a clean handover to sales.
- You lead 1:1 engagement with promising leads: thoughtful, personal conversations that build trust and book meetings.
- You start conversations and grow our network with the right people across all channels: email, LinkedIn, events, communities and referrals.
- You nurture leads over time: you stay relevant to people who are not ready yet, and you notice the moment when they are.
- You work with our AI agents and automations (Hermes, Claude Code, enrichment tools, our lead CRM) and keep improving them: better prompts, better skills, better signals, less manual work.
- You keep our lead data clean and our pipeline transparent, so everybody knows what is happening and why.
- You learn our ICPs (publishers and media houses, enterprises with internal communication needs, brands and community‑driven organisations) and translate that knowledge into sharper targeting and messaging.
- You come up with new ideas to convert interested leads into clients: new campaign angles, trigger events, nurture paths, small experiments.
- You measure what works, report on it, and double down on it.
Qualifications
- You have hands‑on experience in B2B outbound: cold email, LinkedIn outreach, SDR or growth work, ideally in SaaS.
- You have run campaigns in Instantly (or Lemlist, Apollo, Smartlead and similar) and understand deliverability, sequencing and reply management.
- You are AI native: you use LLMs and agents daily, you know what an agent harness is (Claude Code, Hermes or similar), and you have built at least one workflow where AI does real work, not just drafting.
- You are a creative thinker and a constant learner: you follow what is new, try it fast, keep what works and drop what doesn't.
- You can spot AI slop instantly, and you never send it. Volume without relevance is not a strategy for you.
- You know how to start conversations, build relationships and nurture leads over a long cycle, not just how to send sequences.
- You are comfortable with enrichment and data tools (Clay, Apollo, PhantomBuster, Sales Navigator or similar) and with structured data in a CRM.
- You write clear, natural, personal English. You can tell a message that gets replies from one that sounds like a template. German is a strong plus.
- You are genuinely curious about our product and our market: media, community and AI‑powered software.
- You are a self‑starter who takes ownership, works structured and reports reliably.
- You can work with meaningful overlap with European business hours (CET), as our clients and team are mainly based in Europe.
- Bonus points for experience selling to publishers, media companies or internal communication teams, or for having built your own outreach automations or agent skills.
What success looks like in this role
- Our outbound engine runs every week: healthy deliverability, steady reply rates, a full calendar of qualified meetings.
- No inbound lead waits long, and none gets lost.
- Our AI agents do more of the repetitive work every month, and the quality of every touchpoint goes up, not down.
- Each ICP gets messaging that feels written for them, because it was.
- You bring new ideas to the table and test them, without waiting to be asked.
- The channel becomes a predictable, measurable source of new clients.
Benefits
- Full ownership of a channel that matters for our growth.
- Hands‑on work with a real AI‑native marketing stack: agents, harnesses, MCP, automations.
- Flexible remote working: work from anywhere.
- Competitive salary.
- No long working hours (we care about balancing work and private life).
- Direct collaboration with the founder and a dynamic, international team.
- International clients and exposure to innovative media brands and enterprises.