AI-Native MarTech Strategy Consultant

1000 Accenture LLP Company; New York (NY); On-site; USD 66,000 - 196,000; Full time

Benefits offered by this job

401(k) plan

Bonus opportunities

Paid holidays

Paid time off

Job summary

Accenture Song is seeking a Senior Consultant to reimagine clients' marketing technology stacks for an AI-first world. You will guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable business outcomes.

You will lead engagements, design architectures integrating generative AI, analytics, and automation, and advise on vendor selections while mentoring junior consultants.

Qualifications

• 4+ years of experience in marketing technology, digital strategy, or management consulting.
• Hands-on familiarity with AI/ML applications in marketing (generative AI, predictive analytics, personalization).
• Knowledge of major MarTech platforms and how AI capabilities are embedded into them.

Responsibilities

• Lead client engagements to assess martech stacks and opportunities for AI-driven transformation.
• Design AI-native marketing architectures that integrate generative AI, predictive analytics, and automation.
• Advise clients on build‑vs‑buy decisions across the AI/martech vendor landscape.
• Translate ambiguous business goals into concrete technology roadmaps and governance frameworks.
• Partner with client marketing, data, and IT teams to drive adoption and measure ROI of AI initiatives.
• Stay ahead of AI/martech landscape with frameworks and methodologies for client value.
• Mentor junior consultants and contribute to internal capability-building around AI strategy.

Skills

AI in marketing

Martech architecture

Executive communication

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

HubSpot

Segment

Braze

Job description

About Accenture Song

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. We work AI-first — using AI actively in how we design, deliver, and lead, not just in what we build for clients. http://www.accenture.com/song

Key Responsibilities

We're looking for a Senior Consultant to help our clients reimagine their marketing technology stacks and strategies for an AI-first world. This role sits at the intersection of marketing strategy, technology architecture, and applied AI — you'll guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable business outcomes.

• Lead client engagements to assess current martech stacks and identify opportunities for AI-driven transformation, from customer data platforms to campaign orchestration and personalization engines
• Design AI-native marketing architectures that integrate generative AI, predictive analytics, and automation into client workflows (content generation, audience segmentation, lifecycle marketing, attribution modeling)
• Advise clients on build‑vs‑buy decisions across the AI/martech vendor landscape, including evaluation of platforms like CDPs, marketing automation suites, and emerging AI agent tools
• Translate ambiguous business goals into concrete technology roadmaps, governance frameworks, and implementation plans
• Partner with client marketing, data, and IT teams to drive adoption, manage change, and measure ROI of AI initiatives
• Stay ahead of the AI and martech landscape, developing point‑of‑view content, frameworks, and methodologies that strengthen the firm's market position
• Mentor junior consultants and contribute to internal capability‑building around AI strategy

Travel: As required for client support.

Location: Primary residency within 90 minutes of an approved Accenture office.

What We're Looking For

• 4+ years of experience in marketing technology, digital strategy, or management consulting, with direct exposure to MarTech stack design and implementation
• Hands‑on familiarity with AI/ML applications in marketing (generative AI, recommendation systems, predictive lead scoring, marketing mix modeling, or similar)
• Working knowledge of major MarTech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, HubSpot, Segment, Braze) and how AI capabilities are being embedded into them
• Strong analytical and business case development skills — comfortable quantifying ROI and building executive‑level recommendations
• Excellent client‑facing communication skills, with experience presenting to senior marketing and technology executives
• A genuine curiosity about emerging AI tools and a track record of translating new technology into practical client value

Nice to Have

• Experience deploying or evaluating AI agents/agentic workflows in a marketing context
• Background in data architecture, customer data platforms, or marketing analytics
• Prior consulting experience at a strategy or technology consultancy
• Familiarity with privacy and governance considerations around AI and customer data

Compensation

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 10/30/2026.

• Annual Salary Range California $70,350 to $196,000
• Annual Salary Range Colorado $63,800 to $169,300
• Annual Salary Range Connecticut $63,800 to $169,300
• Annual Salary Range District of Columbia $68,000 to $180,300
• Annual Salary Range Illinois $59,100 to $169,300
• Annual Salary Range Maine $54,400 to $144,300
• Annual Salary Range Maryland $63,800 to $169,300
• Annual Salary Range Massachusetts $63,800 to $180,300
• Annual Salary Range Minnesota $63,800 to $169,300
• Annual Salary Range New York $66,300 to $196,000
• Annual Salary Range New Jersey $68,000 to $196,000
• Annual Salary Range Ohio $59,100 to $156,800
• Annual Salary Range Virginia $59,100 to $180,300
• Annual Salary Range Washington $80,200 to $180,300

Benefits

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent‑and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

What We Believe

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Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Explore your next step at Accenture. Grow. Thrive. Join a great place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture