AI-Driven Growth Creative Strategist

iFIT; New Hampshire; On-site; USD 90,000 - 150,000; Full time

Job description

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience.

We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

Make the ads that grow a new AI fitness app.

We're building an AI-powered fitness app that adapts to each person, and we need a creative who can both decide what to make and make it. You'll turn data into ideas, produce ads with AI tools, and see your work running in front of real audiences every week.

You've made performance ads, not just brand work, and you can show what won and why.

AI tools are part of how you produce every day, not an experiment.

You'd rather ship ten good variants this week than one perfect ad next month.

You want to build a creative engine from the ground up on a small team.

The iFIT app is early and growing, and paid acquisition is scaling. We're building a lean, AI-first user acquisition team, and creative is the engine.

iFIT's vision is to create the world's most holistic health and fitness platform, integrating all elements of health (physical fitness, mental health, nutrition and active recovery) into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We're looking for an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You'll decide what ads to make, make them yourself with AI tools, read the results, and make the next round better. You'll report to the Director of User Acquisition and work daily with our channel managers on Meta, TikTok, Google and Apple Search Ads.

AI tools have made ad production fast. This role combines both: the strategy of a performance creative strategist and the hands-on output of a producer. It isn't a brand creative role, and it isn't a briefing-only role. You'll ship ads every week.

Year-one outcomes, each with a measurable target agreed in your first 30 days:

• Run a high-volume testing cadence. Raise the share of spend going to winning creative, and replace fatigued ads before performance drops.
• Build the AI production pipeline. Keep a living record of which audiences, hooks, offers and formats win, and share it with the Director of UA and Brand, Product & Partner Marketing.

Creative strategy (~30%)

Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.

Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.

Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.

AI-assisted production (~40%)

Produce static, video and UGC-style ads yourself, using AI image, video, voice and editing tools alongside standard design software.

Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.

Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.

Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.

Testing and analysis (~30%)

Work with channel managers to launch, read and iterate on creative tests.

Analyze creative performance (hook rate, CTR, CPI, CAC and conversion) and decide what to scale, iterate on or kill.

Spot creative fatigue early and keep a pipeline of replacements ready.

co-owns the testing roadmap with you

Channel managers (search, app stores, social)

Launch and optimize your creative in-platform; share performance reads daily

AI Senior Designer (central creative team)

Builds the AI production tools, prompt libraries and brand guardrails; Brand, Product & Partner Marketing. Sets brand guidelines, owns feature, partner and retail launches, and sources creators and iFIT trainers; you brief their content for paid use and share what wins

Your first concepts are live in paid channels.

A weekly testing rhythm with the channel managers is in place.

Brand guidelines and the review turnaround with Brand, Product & Partner Marketing are agreed.

A baseline for creative performance (hook rate, CTR, CPI) is set by channel.

Your AI production pipeline is running, delivering new concepts and variants every week.

Freelance and UGC creator support is set up for surge capacity.

Winning creative drives a growing share of spend, and fatigued ads are replaced before performance drops.

Testing volume has grown without adding headcount.

Creative learnings regularly shape acquisition messaging and brand positioning.

Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience

• ~5+ years in performance creative, creative strategy or growth marketing, with direct ownership of paid social or app acquisition creative
• ~ Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency
• ~ Proficiency in standard design and video editing software
• ~ Ad copywriting experience: hooks, scripts and on-screen text, with performance results
• ~ Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut
• ~ Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats
• ~ Has managed freelancers or UGC creators
• ~ Willingness to travel up to 10%
• ~ Fast and organized: ships weekly while juggling several workstreams
• Equal parts strategist and maker, with strong instincts for what stops the scroll
• Experience with a consumer subscription or mobile app, ideally health, fitness or wellness
• Experience scaling UGC and creator content for paid use
• Experience localizing creative for international markets
• Experience building creative testing frameworks or creative analytics dashboards

Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed.

iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.