AI-Driven Commerce Optimization Specialist

Perdue Farms, Inc.; Salisbury (MD); On-site; USD 68,000 - 102,000; Full time

Job summary

Perdue Farms, Inc. in Salisbury, MD, is seeking an Agentic Commerce Optimization and Generative Engine Optimization Marketing Specialist to drive strategies that improve product discovery, engagement, and purchases across owned and retailer digital ecosystems.

You will partner with cross-functional teams to optimize product content, structured data, and AI-enabled shopping experiences, with a focus on retailer algorithms and generative search, while aligning with our mission and quality

Qualifications

• Bachelor’s degree or equivalent related work experience in Marketing.
• 0–3 years of work experience.
• Digital marketing experience.
• Demonstrate strong attention to detail and organization.
• Demonstrate aptitude for critical reasoning and problem solving.
• Demonstrate project management and organizational skills.

Responsibilities

• Develop and execute strategies to optimize product discoverability and conversion within AI-powered shopping assistants, conversational commerce interfaces, retailer recommendation engines, and emerging agentic commerce ecosystems.
• Ensure product data, attributes, and content structures align with evolving retailer and AI platform requirements to maximize visibility and conversion opportunities.
• Optimize product and brand content for generative AI search experiences, including conversational search engines, large language model (LLM) interfaces, AI shopping assistants, and answer engines.
• Develop answer-focused content, semantic keyword strategies, structured content enhancements, FAQ optimization, metadata improvements, and AI-readable product storytelling to improve visibility and relevance in generative search environments.
• Collaborate with the broader Digital Team to maintain accurate, complete, and optimized product content across retailer and owned digital channels.
• Manage structured product data, knowledge graphs, taxonomy alignment, metadata, schema readiness, and enhanced content to improve AI ingestion, retailer compliance, and search discoverability.
• Support workflow management through Salsify, Syndigo, and other PIM/DAM systems.
• Monitor and analyze ACO/GEO performance metrics, including retailer search rankings, generative search visibility, product discoverability, conversion metrics, share-of-search, content health scores, and AI citation presence.
• Maintain reporting dashboards to identify optimization opportunities and improve digital commerce performance.
• Partner with the Digital Marketing Team to ensure product content adheres to retailer-specific algorithm requirements and evolving AI commerce standards.
• Support optimization efforts across major retailer ecosystems, including Walmart, Amazon, Kroger, Target, Instacart, and emerging commerce platforms, to improve digital shelf effectiveness and shopper engagement.

Skills

Digital marketing

Attention to detail

Critical reasoning

Project management

Organizational skills

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Salsify

Syndigo

PIM/DAM systems

Job description

Perdue Farms, Inc. in Salisbury, MD, is seeking an Agentic Commerce Optimization and Generative Engine Optimization Marketing Specialist to drive strategies that improve product discovery, engagement, and purchases across owned and retailer digital ecosystems.

You will partner with cross-functional teams to optimize product content, structured data, and AI-enabled shopping experiences, with a focus on retailer algorithms and generative search, while aligning with our mission and quality