AI-Driven Brand & Communications Director

Decisive Point; Mesa (AZ); On-site; USD 150,000 - 230,000; Full time

Job summary

Versaterm in the United States is seeking a Director, Brand and Communications to shape global brand and external communications. This leader will drive a unified market narrative and coordinate across Exec Leadership, Product, Sales and People teams.

Responsibilities include media relations, analyst relations, content strategy, brand storytelling, crisis planning and executive visibility. The role emphasizes innovation and integrity in public safety technology.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications with 5 years in leadership.
• Experience developing brand positioning and messaging in a high-growth B2B technology environment.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Experience developing SEO-informed content strategies that improve discoverability and engagement.
• Experience leveraging AI and emerging technologies to improve development and workflows.

Responsibilities

• Lead development and execution of Versaterm's communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm's position as an industry leader, including thought leadership and executive visibility.
• Manage PR agency partnerships and external communications partners, ensuring consistency of message and execution excellence.
• Develop strategic communications for senior leaders, including keynote speeches, op-eds, and presentations.
• Oversee corporate announcements, product launches and strategic narratives highlighting innovation and growth.
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
• Lead crisis and reputation management planning and coordinated response across functions.

Skills

Media relations

Executive communication

Storytelling

SEO content strategy

AI in communications

Education

Bachelor's degree in Communications, Public Relations, Marketing or related field

Job description

Versaterm in the United States is seeking a Director, Brand and Communications to shape global brand and external communications. This leader will drive a unified market narrative and coordinate across Exec Leadership, Product, Sales and People teams.

Responsibilities include media relations, analyst relations, content strategy, brand storytelling, crisis planning and executive visibility. The role emphasizes innovation and integrity in public safety technology.