AI Designer
Puffy
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Benefits offered by this job
Job summary
Puffy is hiring an AI Image Specialist to own the generation of hero, lifestyle, and advertising imagery for Puffy.com. You will craft prompting systems and reference libraries, ensuring brand-standard visuals at production volume while integrating UI/UX considerations into ecommerce layouts.
The role emphasizes building repeatable workflows, collaborating with growth teams, and advancing an AI-native toolset across the design team. Flexible, remote work is supported.
Qualifications
- Demonstrated ability to generate photorealistic AI imagery for ecommerce and marketing work.
- Strong prompting techniques and reference-workflow development.
- UI/UX awareness for image placement within live layouts.
Responsibilities
- Own AI image generation for Puffy.com across hero, lifestyle and advertising imagery.
- Develop prompting approaches, reference libraries, and production standards for consistent quality.
- Collaborate with Growth and CRO teams to test and deploy outputs in live layouts.
Skills
Tools
Job description
Own AI image generation for a $1Billion+ brand. Produce hero, lifestyle and advertising imagery that meets brand standard consistently, at production volume.
Total Annual Package: Up to USD $88,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)
Location: Remote (Global)
Growth path from here is Senior AI Designer → AI Creative Lead. What takes 4-5 years elsewhere happens in 1-2 here.
We've been AI-first since December 2023: GPT Image and Nano Banana Pro are part of the working creative stack, and AI-generated imagery is used in live production work rather than kept to internal tests. You'd be building on a foundation, not evangelising one.
This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring an AI Image Specialist to own AI image generation for Puffy.com, covering photorealistic hero, lifestyle and advertising imagery across ecommerce and marketing, owning the prompting approaches, reference workflows and production standards behind it, and applying UI/UX design to the layouts that imagery lands in, reporting directly to the UX/UI Design Lead.
This role exists to make AI generation dependable enough to be the production route, building the prompting approaches, reference libraries and quality standards that produce brand-standard imagery at volume, to a predictable result.
- Primary: Consistency at brand standard: Producing one strong AI image is straightforward; producing them consistently is not. You'll be responsible for hero, lifestyle and advertising imagery that meets brand standard every time, with an actual Puffy mattress rendered accurately inside a fully generated environment. Every image is judged on whether it delivers the brief's objective, not on how it looks alone. The work is making AI dependable enough to be the production route.
- Secondary: Raise what the whole team can produce: The second outcome of this role is what the wider Design team can do. You'll develop the best practices, prompting techniques, reusable reference workflows and quality standards that let existing designers produce to a comparable standard, raising the whole team's output alongside your own.
This is not a role where you run prompts written by someone else and hand the output on. The scope is scarce: very few AI image specialists own the prompting approaches, the reference workflows, the production standards, and the adoption of all three across the design team at once, with a direct line to the UX/UI Design Lead and no layers in between.
Your first 12 months: build the AI-assisted workflows behind Puffy product, hero and lifestyle imagery, with photorealism and product accuracy as the bar. Develop reusable prompting approaches, reference-image workflows, and the production standards that keep output consistent at brand standard. Create and test AI advertising creative with the Growth team, and take outputs through compositing and retouching to final creative. Apply UI/UX design to ecommerce page layouts and image placement with Design and CRO, strengthening visual hierarchy and mobile usability. Evaluate new image-generation tools and models, and adopt what earns it. Shape the future of creative production at Puffy, where imagery carries the product on every commercial surface.
This isn't just another AI design role. This is your chance to become a true industry architect.
You set the prompting approaches, build the reference workflows, and decide when an image is ready to ship.
- You determine how Puffy product, hero and lifestyle imagery is produced: the prompting techniques, the reference-image workflows, the compositional control, and the retouching route to final creative.
- You hold the standard an image is measured against, on the objective in the brief, on brand consistency, and on how it performs in the live layout. You report to the UX/UI Design Lead, who sets creative direction and holds that bar with you.
Puffy: Top 5 Mattress Brand in US with Over $1Billion USD in Sales
Work directly with Forbes Council Member CEO. Your vision is the company's vision.
Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand
Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office or a co-working space. Your output is your credential, not your location.
In most companies, AI imagery stays a proof of concept: shown internally, rarely trusted on a live site. Here, your output publishes to a $1Billion+ ecommerce site and into paid creative carrying real budget. When a page needs a hero image or a campaign needs creative, your work is what ships. You'll build the systematic control to reproduce a winning output on demand, and the commercial judgment to make an image serve its objective. Puffy has been AI-First since December 2023, so you'll build that judgment with an AI-native toolbox behind you rather than a stock library and a retouching backlog in front of you.
Exceptional portfolio demonstrating commercial AI-generated imagery, particularly photorealistic product and lifestyle work, alongside UI/UX design examples showing effective page layouts and user experiences.
- Advanced hands-on proficiency with ChatGPT Images / GPT Image models for image generation, editing, iteration and creative development.
- Advanced hands-on proficiency with Nano Banana Pro (Gemini 3 Pro Image) for professional image generation and editing.
- Strong proficiency across the wider generative-image landscape: Midjourney, FLUX/Stable Diffusion/ComfyUI, Adobe Firefly or equivalent platforms.
- Advanced prompt engineering and visual prompting, including reference images and multimodal inputs, together with strong image-to-image, inpainting, outpainting, compositional-control and iterative-editing workflows.
- Places an existing physical product into generated environments without losing product fidelity.
- Works systematically enough to reproduce a winning output on demand, rather than regenerating until something lands.
- Advanced Photoshop, compositing and retouching capability to take AI outputs through to production-ready final creative.
- Hands-on UI/UX design experience, with judgement for how an image performs inside a live interface rather than as a standalone render.
- Working knowledge of how imagery behaves in layout: crop and focal point across breakpoints, legibility of type and calls to action placed over it, and how an asset holds at thumbnail and ad-placement sizes.
- Comfortable working inside an established design system and brand guidelines, and delivering finished assets in the formats the Design team and developers build from.
- Commercial output
- Delivers hero, lifestyle, ecommerce and paid creative to a brief with a stated marketing objective, not just attractive images.
- Reads a creative brief commercially and makes the calls that serve the objective.
- DTC / ecommerce experience — especially creating product and performance-marketing imagery for consumer brands.
- Photography, CGI or 3D experience — strong understanding of lighting, composition, materials and photorealistic product visualization.
- Experience building and sharing AI creative workflows — including reusable prompts, reference libraries, templates or training that helps other designers adopt AI more effectively.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
- Total Annual Package: Up to USD $88,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)
- Annual salary review every January
- Comprehensive medical, dental, and vision insurance (based on country of hire)
- Generous Paid Time Off (PTO) + Public holidays
- AI-First organization with access to AI-native tool stack
- Remote First: Work from the comfort of your home office
- International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
- Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
- Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions
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