AI Content Manager

Barracuda; Michigan; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity options

Health benefits

Retirement plan with employer match

Career growth opportunities

Job summary

Barracuda is seeking an AI Content Manager to accelerate our content production engine and scale high‑quality marketing assets. We’re looking for a rockstar content strategist who can expertly leverage AI to produce SEO, AEO, and AIO‑optimized content that performs across modern search and LLM ecosystems.

You will lead the creation, optimization, and refresh of website content engineered for SEO, AEO, and AIO performance, ensuring Barracuda’s digital footprint is fully discoverable, extractable,

Qualifications

• 7+ years of cybersecurity content creation experience.
• Experience with AI tools, LLMs, and prompt workflows.
• Strong copywriting and journalism fundamentals.
• Ability to translate technical concepts into clear language.
• Meticulous copyediting and proofreading.
• Brand stewardship and tone alignment with Barracuda.

Responsibilities

• Website copy and AI-extractable content with SEO/AEO/AIO optimization.
• Produce blogs and thought leadership at scale.
• Create and optimize customer case studies.
• Edit marketing collateral for clarity and brand alignment.
• Develop webinar and campaign content with AI support.
• Increase production speed while preserving quality.
• Oversee editorial quality and reduce bias.
• Build prompts, templates, and SOPs for scalable publishing.

Skills

AEO/AIO optimization

High-volume execution

AI fluency

Writing expertise

Storytelling

Editing

Brand stewardship

Curiosity & adaptability

Tools

Profound-like tools

Job description

Envision yourself at Barracuda

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

Envision yourself at Barracuda

Barracuda is seeking an AI Content Manager to accelerate our content production engine and scale high‑quality marketing assets. We’re looking for a rockstar content strategist who can expertly leverage AI to produce SEO, AEO, and AIO‑optimized content that performs across modern search and LLM ecosystems.

You will lead the creation, optimization, and refresh of website content engineered for SEO, AEO, and AIO performance, ensuring Barracuda’s digital footprint is fully discoverable, extractable, and aligned with evolving search and LLM behaviors.

This role blends traditional writing excellence with modern AI fluency – combining prompt engineering, AEO/AIO strategy, and human‑in‑the‑loop editorial judgment to produce content that is accurate, impactful, and on‑brand. You bring cybersecurity writing experience and thrive in a fast‑paced environment.

The ideal candidate is equal parts writer, strategist, and systems thinker. You’re a skilled writer who knows how to guide LLMs and build repeatable processes that scale output without sacrificing clarity, precision, or brand voice. You operate as a collaborative and proactive self‑starter – someone who takes initiative, drives projects forward independently, and consistently delivers.

You will partner closely with corporate marketing, website, social media, demand generation, creative, and product marketing teams to produce content that strengthens SEO performance, enhances AEO/AIO extractability, and improves how Barracuda appears across the global digital ecosystem.

What You’ll Be Working On

• Website Copy – Create high‑quality, SEO/AEO/AIO‑optimized website copy, structured‑data‑friendly content, and AI‑extractable assets. Lead systematic copy updates to existing pages with a focus on semantic alignment, extractability, clarity, and conversion performance.
• Blogs – Produce AEO/AIO‑optimized education articles, threat insights, customer stories, and thought leadership that elevate Barracuda’s expertise.
• Customer Case Studies – Create AEO/AIO‑optimized case studies that craft compelling, conversion‑ready customer narratives.
• Marketing Collateral Editing – Refine eBooks, brochures, product data sheets, event promotions, and more for AEO/AIO, clarity, accuracy, consistency, and brand alignment.
• Webinar & Campaign Content – Develop AEO/AIO‑optimized abstracts, registration‑page copy, and multi‑email promotional sequences that drive engagement and conversion.
• AI‑Accelerated Production – Leverage AI tools to increase speed, consistency, and output while maintaining Barracuda’s brand voice, accuracy, and quality standards.
• Editorial Review & Quality Oversight – Strengthen AI‑generated outputs by ensuring factual accuracy, eliminating bias, improving clarity, and aligning tone with Barracuda’s brand voice.
• Workflow Automation – Build reusable prompts, templates, and SOPs that streamline content production and support scalable publishing pipelines.

What You Bring To The Role

• AEO/AIO Optimization Skills – Strong knowledge of AEO/AIO best practices and demonstrated ability to create optimized, AI‑extractable assets that perform across modern search and LLM ecosystems.
• High‑Volume Execution – Proven capacity to produce content at scale using AEO/GEO platforms, while maintaining clarity, precision, and brand alignment; Ideal candidate has worked with Profound or a competitor.
• AI Fluency – Hands‑on experience with copy generation tools, LLMs, and prompt‑based workflows that accelerate production without sacrificing quality.
• Writing Expertise – 7+ years of experience producing high‑quality cybersecurity content grounded in strong copywriting or journalism fundamentals.
• Sharp Storytelling Skills – Ability to translate technical concepts and customer success narratives into clear, compelling, audience‑appropriate language.
• Exceptional Editing Skills – Meticulous copyediting and proofreading abilities with strong attention to detail, consistency, and accuracy.
• Brand Stewardship – Ability to adapt AI‑generated and human‑written content to Barracuda’s tone, style, and messaging frameworks.
• Curiosity & Adaptability – Thrives in a fast‑moving environment, learns quickly, and embraces experimentation with new AI tools and techniques.

What You’ll Get From Us

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.

• Equity, in the form of non‑qualifying options
• High‑quality health benefits
• Retirement Plan with employer match
• Career‑growth opportunities