AI Business Analyst - Media/Entertainment

Cognizant; Durham (NC); On-site; USD 77,000 - 90,000; Full time

Benefits offered by this job

401(k) plan

Disability insurance

Employee Stock Purchase Plan

Job summary

Cognizant is seeking a Business Analyst - AI & Media Entertainment to drive AI-powered solutions in the media sector. You will translate business needs into actionable requirements while collaborating with stakeholders, solution architects, data scientists, and engineers to deliver AI-enabled products and services.

You will work with client stakeholders and teams to gather requirements, facilitate workshops, and ensure alignment with KPIs throughout the delivery lifecycle.

Qualifications

• Experience gathering requirements, documenting functional specs, and facilitating stakeholder discussions.
• Ability to translate business needs into clear user stories and acceptance criteria.
• Strong communication and presentation skills with clients and teams.

Responsibilities

• Partner with stakeholders to gather, analyze, and document requirements for AI and data-driven initiatives.
• Serve as onsite point of contact, leading workshops and sprint ceremonies.
• Support end-to-end delivery of AI/ML solutions aligned with business KPIs.
• Analyze media workflows to identify optimization and AI-driven automation opportunities.
• Manage backlog prioritization, acceptance criteria, sprint planning, and UAT.

Skills

Requirements gathering

Stakeholder mgmt

SQL

Agile/Scrum

Communication

Tools

Jira

Confluence

Job description

As a Business Analyst - AI & Media Entertainment , you will make an impact by driving the successful delivery of AI-powered solutions within the Media & Entertainment industry. You will serve as a key liaison between business stakeholders, solution architects, and engineering teams, translating business needs into actionable requirements while helping deliver innovative AI-enabled products and services.

You will be a valued member of the project team and work collaboratively with client stakeholders, product owners, architects, data scientists, and software engineers to deliver business outcomes.

In this role, you will:

• Partner with business stakeholders to gather, analyze, and document functional requirements, user stories, and business processes for AI and data-driven initiatives.
• Act as the primary onsite point of contact, facilitating workshops, stakeholder meetings, sprint ceremonies, and solution reviews.
• Support the end-to-end delivery lifecycle of AI and machine learning solutions, ensuring alignment with business objectives and key performance indicators.
• Analyze media and content management workflows to identify opportunities for process optimization and AI-driven automation.
• Manage backlog prioritization, acceptance criteria, sprint planning activities, and user acceptance testing to ensure successful product delivery.

At Cognizant, we strive to provide flexibility wherever possible, and we are here to support a healthy work-life balance though our various wellbeing programs. Based on this role’s business requirements, this is an onsite position requiring 5 days a week in a client or Cognizant office in Durham, NC.

What you need to have to be considered

• 4+ years of experience as a Business Analyst, Product Analyst, or Project Lead supporting technology-driven initiatives.
• Experience working on Artificial Intelligence, Machine Learning, Generative AI, analytics, or data-focused projects.
• Strong understanding of Media & Entertainment business processes, including digital media, OTT platforms, broadcasting, publishing, content distribution, or digital asset management.
• Proven experience gathering requirements, conducting gap analysis, documenting functional specifications, and facilitating stakeholder discussions.
• Experience working in Agile/Scrum environments with tools such as Jira and Confluence.
• Ability to interpret and discuss AI/ML performance metrics and business outcomes with technical and non-technical stakeholders.
• Working knowledge of SQL for data analysis, validation, or profiling activities.
• Excellent communication, presentation, and client-facing skills.

These will help you stand out

• Experience with cloud platforms such as AWS, Microsoft Azure, or Google Cloud Platform.
• Knowledge of Generative AI, Natural Language Processing (NLP), or Computer Vision applications.
• Experience supporting AI-enabled content management, content recommendation, metadata tagging, or media operations platforms.
• Agile certifications such as Certified ScrumMaster (CSM) or business analysis certifications including CBAP or IIBA credentials.
• Experience leading cross-functional teams and driving complex digital transformation initiatives.

Salary and Other Compensation

Applications will be accepted until September 27th, 2026.

The annual salary for this position is between $77.000- $90.000 depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.

Benefits

Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

• 401(k) plan and contributions
• Long-term/Short-term Disability
• Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.