Agricultural Marketing & Digital Communications Specialist

Zurich North America; Anoka (MN); Remote; USD 100,000 - 164,000; Full time

Job summary

Zurich North America seeks an experienced marketing and communications professional with a strong agricultural background to develop and execute strategic communications and marketing initiatives for RCIS.

The role focuses on translating crop insurance and agricultural topics into clear content, managing digital campaigns, and collaborating with sales, product, and operations to support business goals and agent relationships. Remote-friendly, full-time opportunity across the US.

Qualifications

• Bachelor's degree in Marketing or related field with 5+ years in marketing.
• 5+ years experience developing marketing strategies and executing campaigns.
• Strong understanding of agriculture and the agricultural industry.
• Exceptional writing, editing and storytelling skills.
• Experience creating content for diverse audiences across digital and traditional channels.
• Experience managing social media, digital campaigns and content marketing initiatives.
• Proven ability to manage projects and collaborate with senior leadership.
• Degree in Agricultural Journalism/Communications/Business or related field.
• Knowledge of crop insurance, risk management, agribusiness, or financial services for agriculture.
• Experience working with farmers, ranchers, agricultural organizations.
• Experience using analytics to measure campaign effectiveness.

Responsibilities

• Develop and execute integrated marketing and communications strategies that support RCIS business goals, customer engagement, agent relationships and growth objectives.
• Create high-quality written content for internal and external audiences, including articles, blogs, email campaigns, presentations, podcasts, videos, marketing materials, digital content, social media and executive communications.
• Translate complex crop insurance and agricultural topics into clear, engaging and audience-focused communications.
• Ensure messaging aligns with RCIS brand standards while accurately reflecting industry trends, agricultural practices and crop insurance solutions.
• Serve as a communications partner to business leaders, helping position RCIS as a trusted resource within agriculture and crop insurance.
• Develop and implement integrated digital marketing campaigns utilizing email, web, social media, paid media, video and other channels.
• Monitor campaign performance and metrics and recommend enhancements to improve effectiveness, audience engagement and ROI.
• Collaborate with sales, product, operations, field service, underwriting, claims and leadership teams to support key business initiatives.
• Represent the voice of the customer and agent in communications planning and execution.

Skills

Marketing strategy

Campaign management

Content writing

Collaboration

Agriculture knowledge

Education

Bachelor's degree in Marketing or related field

Job description

RCIS is seeking an experienced marketing and communications professional with a strong agricultural background and passion for supporting the crop insurance industry. This role is responsible for developing and executing strategic communications and marketing initiatives that strengthen the RCIS brand, support business objectives and deepen relationships with agents, growers, industry partners and internal stakeholders.

The ideal candidate understands agriculture and the challenges facing farmers, ranchers and agribusinesses. They possess exceptional writing and storytelling skills and can translate complex crop insurance, risk management and agricultural topics into clear, compelling communications across multiple channels. Experience in social media, digital marketing campaigns, content strategy and agricultural communications is essential.

A degree in Agricultural Journalism, Agricultural Communications, Marketing, Communications, or a related field is strongly preferred.

Key Responsibilities

Agricultural Communications & Content Development

• Develop and execute integrated marketing and communications strategies that support RCIS business goals, customer engagement, agent relationships and growth objectives.
• Create high-quality written content for internal and external audiences, including articles, blogs, email campaigns, presentations, podcasts, videos, marketing materials, digital content, social media and executive communications.
• Translate complex crop insurance and agricultural topics into clear, engaging and audience-focused communications.
• Ensure messaging aligns with RCIS brand standards while accurately reflecting industry trends, agricultural practices and crop insurance solutions.
• Serve as a communications partner to business leaders, helping position RCIS as a trusted resource within agriculture and crop insurance.

Marketing & Campaign Management

• Develop and implement integrated digital marketing campaigns utilizing email, web, social media, paid media, video and other channels.
• Ensure campaigns effectively support RCIS products, services, agent distribution channels and customer experience initiatives.
• Monitor campaign performance and metrics and recommend enhancements to improve effectiveness, audience engagement and return on investment.
• Maintain awareness of emerging marketing trends, digital communication strategies and best practices in agricultural marketing.

Industry & Business Partnership

• Collaborate closely with sales, product, operations, field service, underwriting, claims and leadership teams to support key business initiatives.
• Develop a deep understanding of crop insurance, agricultural markets, farming operations, industry challenges and customer needs.
• Support product and proposition development by providing customer, agent and marketplace insights.
• Represent the voice of the customer and agent in communications planning and execution.
• Identify opportunities to strengthen RCIS's position within the agricultural community through thought leadership, storytelling and industry engagement.

Project & Stakeholder Management

• Manage multiple communications and marketing projects simultaneously while meeting deadlines and budget expectations.
• Coordinate with internal teams, agencies, vendors and industry partners to ensure successful project delivery.
• Ensure all communications comply with corporate governance, regulatory, legal and brand requirements.
• Build strong working relationships with internal stakeholders and act as a trusted communications advisor.

Required Qualifications

• Bachelors Degree and 5 or more years of experience in the Marketing area AND
• 5 or more years experience developing marketing strategies and executing on marketing campaigns

Preferred Qualifications

• Strong understanding of agriculture and the agricultural industry.
• Exceptional writing, editing, proofreading and storytelling skills, with the ability to translate complex business and agricultural concepts into clear, compelling content.
• Experience developing content for diverse audiences across digital and traditional channels, including agents, producers and agricultural stakeholders.
• Experience managing social media, digital campaigns and content marketing initiatives, with knowledge of digital advertising, content management systems and emerging digital marketing trends.
• Strong project management and organizational skills, with the ability to collaborate effectively across cross-functional teams and senior leadership.
• Degree in Agricultural Journalism, Agricultural Communications, Agricultural Business, Marketing, Communications, Public Relations, or related field.
• Knowledge of crop insurance, risk management, agribusiness, or financial services supporting agriculture.
• Experience working directly with farmers, ranchers, agricultural organizations, or agribusinesses.
• Experience using analytics and marketing technologies to measure campaign effectiveness and optimize performance.

What Sets The Ideal Candidate Apart

The successful candidate combines professional marketing expertise with genuine agricultural knowledge. They understand the importance of crop insurance in supporting farmers, ranchers and producers and can develop communications that strengthen RCIS's reputation as a trusted crop insurance provider. They are a strong writer, strategic thinker and digital marketer who can connect agriculture, business objectives and compelling storytelling to support the long-term success of the RCIS business.

This role is ideal for someone who understands agriculture, enjoys telling the stories of the people and businesses that support rural America and is passionate about helping RCIS serve agents, farmers, ranchers and producers through effective communications and marketing.

Your pay at Zurich is based on your role, location, skills, and experience. We follow local laws to ensure fair compensation. You may also be eligible for bonuses and merit increases. If your expectations are above the listed range, we still encourage you to apply—your unique background matters to us. The pay range shown is a national average and may vary by location. The proposed Salary range for this position is $100,200.00 - $164,100.00, with short-term incentive bonus eligibility set at 15%

We offer competitive pay and comprehensive benefits for employees and their families. [Learn more about Total Rewards here.]

Why Zurich

At Zurich, we value your ideas and experience. We offer growth, inclusion, and a supportive environment- so you can help shape the future of insurance. Zurich North America is a leader in risk management, with over 150 years of expertise and coverage across 25+ industries, including 90% of the Fortune 500.

Join us for a brighter future—for yourself and our customers.

Zurich in North America does not discriminate based on race, ethnicity, color, religion, national origin, sex, gender expression, gender identity, genetic information, age, disability, protected veteran status, marital status, sexual orientation, pregnancy or other characteristics protected by applicable law. Equal Opportunity Employer disability/vets.

Zurich complies with 18 U.S. Code

• 1033.

Please note: Zurich does not accept unsolicited CVs from agencies. Preferred vendors should use our Recruiting Agency Portal.

Location(s): AM - Anoka, AM - Iowa Virtual Office, AM - Minnesota Virtual Office, AM - Remote Work (US), AM - Schaumburg, AM - Sioux Falls, AM - South Dakota Virtual Office

Remote Working: Yes

Schedule: Full Time

Employment Sponsorship Offered: No

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