Agency Ownership Development Coach - Rochester, MN

Farmers Group Inc.; Rochester (MN); On-site; USD 63,000 - 77,000; Part time

Benefits offered by this job

Medical

Vision

Health Savings Accounts

Flexible Spending Accounts

Job summary

Farmers Group Inc. in Rochester, Minnesota is seeking a contractor to support the recruitment and development of Agency Ownership Development Strategists. This role involves coaching, business development oversight, and enhancing performance across various insurance lines. The ideal candidate has five years of relevant experience and necessary licenses to drive new business growth.

Candidate must possess a strong sales ability and communication skills to effectively manage and support the team while maintaining stakeholder relationships.

Qualifications

• Minimum of five years sales, marketing or insurance experience.
• Knowledge of personal, specialty, life, and commercial lines.
• Proven ability in objection handling and closing sales.

Responsibilities

• Coaches and develops Agency Ownership Development Strategists.
• Supports leadership and sales capabilities for future agency ownership.
• Conducts coaching sessions and performance assessments.
• Analyzes lead return on investment and conversion performance.

Skills

Sales ability

Communication skills

Time management

Objection handling

Building rapport

Education

High School Diploma

Bachelor's Degree (preferred)

Property and Casualty License

Life and Health License

Tools

Farmers systems

Sales management technology

Job description

Job Summary

This position is responsible for supporting the recruitment, coaching, development, and performance of Agency Ownership Development Strategists within an assigned location. The role provides strategic support and oversight across business development opportunities, including lead procurement, referral relationship management, pipeline development, centers of influence development, and market execution. It is accountable for supporting new business growth and retention across personal, specialty, life, and commercial insurance lines. The position partners with Distribution leadership to help strengthen product knowledge and enhance overall effectiveness of Agency Ownership Development Strategists. The role also serves as the local leader for the Agency Ownership Development Schools program.

This position is a contractor role supporting Farmers Insurance and is not a full-time employment opportunity directly with Farmers Insurance.

Essential Job Functions

• Coaches and supports development of a team of Agency Ownership Development Strategists, reinforcing expectations, the importance of accountability, and performance standards.
• Supports leadership, sales, and business development capabilities to help Agency Ownership Development Strategists prepare for future agency ownership and entrepreneurial success.
• Conducts regular coaching sessions, performance assessments, and development planning feedback aligned to individual growth paths and program milestones.
• Promotes the Farmers® value proposition and supports performance across multiple insurance lines of business, including personal, specialty, life, and commercial.
• Collaborates with Distribution, Product, and Marketing partners to align strategies and improve market execution.
• Coaches Agency Ownership Development Strategists on customer engagement strategies, sales development, and business planning skills that support long‑term agency growth.
• Reinforces professional development expectations, including additional licensing, ongoing training, and mastery of product, underwriting, and market knowledge.
• Guides Agency Ownership Development Strategists in their strategic business development, leadership behavior, and operational discipline activities.
• Leverages AI‑enabled systems and other available resources to help Agency Owner Development Strategists enhance sales effectiveness.
• Identifies and evaluates third‑party lead providers.
• Analyzes lead return on investment and conversion performance to help optimize available marketing and acquisition strategies.
• Develops and maintains strategic referral partnerships to support sustainable pipeline growth.
• Oversees daily and weekly sales activity by using technology platforms, processing systems, and reporting resources.
• Uses performance data, pipeline metrics, and reporting to monitor results, identify trends, and drive continuous improvement.
• Participates in recruiting, interviewing, and onboarding of Agency Ownership Development Strategists.
• Performs other duties as assigned.

Physical Actions

Job is performed in‑person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate‑controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co‑workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Education Requirements

High School Diploma or equivalent required. Bachelors degree preferred. Property and Casualty and Life and Health licenses required. Upon hire *^.

Experience Requirements

Minimum of five years sales, marketing or insurance experience including knowledge of Personal Lines, Specialty, Life and Commercial lines product knowledge. Knowledge of Farmers systems, tools and current sales management technology.

Additional Qualification

Proven written and oral communications. Strong sales ability; including building rapport, qualifying questions, time management, objection handling and closing.

• Salary $70,000plus bonus/incentives.
• Medical
• Vision
• Health Savings and Flexible Spending Accounts

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.