Advisor, Supporter Engagement & Fundraising (P3)

Save the Children US; Lexington (KY); Hybrid; USD 75,000 - 84,000; Full time

Benefits offered by this job

Flexible schedules

Health care

Retirement plan

Wellness program

Paid holidays

Job summary

Save the Children is seeking an Advisor, Supporter Engagement and Fundraising to develop strategies that engage and retain supporters, primarily through direct mail. You’ll manage all aspects of the direct response marketing retention and fundraising program, collaborating with stakeholders to maximize revenue and mission impact.

The role focuses on building an engaged audience, improving lifetime value and retention, and implementing innovative marketing opportunities across channels.

Qualifications

• Minimum of a bachelor’s degree or equivalent experience plus 5 years of relevant experience.
• Demonstrated direct mail experience.
• Demonstrated fundraising experience.
• Proven leadership, interpersonal and management skills.
• Excellent organizational and time management abilities.
• Professional proficiency in MS Office and English.

Responsibilities

• Develop and oversee mass market donor retention and direct marketing strategies (primarily direct mail).
• Grow donor retention, lifetime value, mid-level and legacy progression.
• Manage relationships with creative agencies and data processors for high-quality execution.
• Plan annual and campaign-level efforts including house-file mailings and welcome journeys.
• Create segmentation and testing strategies for campaigns; advise on best practices.

Skills

Direct mail experience

Fundraising experience

Leadership

MS Office proficiency

English proficiency

Education

Bachelor’s degree or equivalent

Tools

Salesforce CRM

Salesforce Marketing Cloud

Job description

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world’s hardest-to-reach places – over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you’re creating positive, irreversible change for children, and the future we all share.

The Role

As the Advisor, Supporter Engagement and Fundraising, you’ll be integral to our work in helping vulnerable children achieve a brighter future. You will be responsible for developing strategies to engage and retain supporters and manage all aspects of the direct response marketing retention & fundraising program; mainly focused on direct mail.

You will collaborate with key stakeholders to ensure a cohesive supporter experience across all channels and will be accountable for maximizing our mission support revenue and delivering on both short-term key performance indicators and long-term metrics such as lifetime value and retention. You will collaborate with key stakeholders to identify and implement ambitious, innovative, and effective marketing strategies and engagement opportunities that will enable us to build a highly engaged audience that will drive impact for children.

Location

Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations

What You’ll Be Doing (Essential Duties)

Not inclusive of all role responsibilities. May be subject to change.

Strategy & Campaign Management (30%)

• Collaborate with partners to develop and oversee strategies to grow and optimize the mass market supporter retention and fundraising direct marketing program (primarily through direct mail) with collaboration from internal stakeholders.
• Develop and implement strategies that increase donor retention, lifetime value, mid-level and legacy progression, and long-term supporter engagement.
• Manage relationships and performance of creative agency, production, and data-processing partners to ensure high-quality execution and continuous optimization.
• Manage implementation of annual and campaign-level plans, including house-file mailings, welcome journeys, sustainer conversion, reactivation, cultivation, emergency response fundraising, and donor development programs for priority audiences and segments including planned giving. Develop and manage schedules with printers, creative agencies, data processors, and internal teams, ensuring campaigns are executed successfully and timely.
• Create and implement segmentation and testing strategies on all campaigns.
• Represent direct mail fundraising during integrated campaign planning and cross-functional initiatives.
• Advise and inform team of industry best practices and stay abreast of trends.

Campaign Execution (35%)

• Lead the day-to-day execution of direct response marketing campaigns; mostly as it relates to direct mail.
• Streamline processes and maximize operational effectiveness to increase fundraising, retention, and reactivation metrics.
• Track all creative updates and changes, facilitating the flow between Save the Children and external vendors.
• Obtain project/campaign/material legal approvals by acting as lead contact and knowledge base for legal approval process.
• Manage setup of campaign matrix, appeals, and data requests for our IT department.
• Manage lettershop instructions and ensure all data processing and scheduling of campaigns are executed accurately with high operational performance and efficient interdepartmental collaboration.

Performance Analysis and Support (25%)

• Responsible for budget creation and monitoring spend, including determining appropriate level of investments to deliver on fundraising goals.
• Maintain regular deliverables (reports, dashboards, benchmark reports, etc.) on key metrics to continually improve program and measure strategy effectiveness.
• Author monthly direct mail channel report for department – inclusive of acquisition and retention campaign performance
• Provide recommendations to senior leadership and extended team on direct mail campaign strategy and other supporter cultivation and integrative efforts based on short term key performance indicators and long-term metrics such as lifetime value and retention.
• Complete ad-hoc assignments as assigned.

Staff Management (10%)

• Supervise the Lead Associate, Sustainer Experience & Retention, who supports journey and campaign efforts for our recurring donor program
• Train, develop, coach, lead, and supervise staff, clearly communicating organization, division, and department priorities, and how their work contributes to our mission, ensuring that the working environment continually fosters diversity, inclusion, and belonging – supporting Save the Children values.

Required Qualifications For The Role

• Minimum of a bachelor's degree or equivalent experience, plus at least 5 years of relevant experience
• Demonstrated direct mail experience
• Demonstrated fundraising experience
• Proven leadership, interpersonal and motivation skills. Able to provide advice, guidance and management of several campaigns and programs
• Demonstrated ability to successfully deliver work under deadlines and competing priorities, with proven organizational and time management skills
• Advanced Microsoft Office (Outlook, Word, Excel), and Adobe skills.
• Ability to work in a cross-cultural environment
• Professional proficiency in MS Office suite
• Professional proficiency in spoken and written English
• Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally

Preferred Qualifications For The Role

• Previous non-profit experience.
• Experience with omni-channel campaign planning
• Experience with Salesforce CRM and Salesforce Marketing Cloud

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

• Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $91,800 - $102,600 base salary
• Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $83,725 - $93,575 base salary
• Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $74,800 - $83,600 base salary

The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record. Actual base salary may vary based on, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location (more information on job structure is available here).

About Us

We are looking to build an inclusive team at Save the Children. We offer a range of outstanding benefits to support this goal:

• Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays, and hybrid working opportunities
• Health: Competitive health care, dental and vision coverage for you and your family
• Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness, and fertility benefits
• Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees
• Retirement: A retirement savings plan with employer contributions (after one year)
• Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events
• Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services
• Learning & Growth: Access to internal and external learning & development opportunities and mentorships

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse.

Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support, and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.

If you require disability assistance with the application or recruitment process, please submit a request to [e-mail].