Advisor Marketing Manager

MassMutual Ventures; Irving (TX); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Roth IRA options

Unlimited PTO

Job summary

Farther is seeking an Advisor Marketing Manager to own the strategy behind how our advisors build their brands and books—moving beyond requests to set the direction for scale marketing.

This senior individual-contributor role partners with advisors and leadership, shapes playbooks, and raises the bar for what good marketing looks like across the firm.

Qualifications

• >5–7+ years of marketing experience in financial services, wealth management, or a marketing agency
• >Proven track record building marketing programs from scratch
• >Experience mentoring or leading others with growth into a people manager
• >Sharp copywriter who can simplify complex financial concepts
• >Comfortable measuring marketing performance and informing strategy
• >Strong project management and stakeholder juggling
• >Excellent written and verbal communication; eye for design
• >Proficiency with Slack, Google Workspace, Word, Excel, CRMs, PowerPoint; HubSpot/Webflow preferred

Responsibilities

• Own the advisor marketing strategy and partner with advisors to sharpen their personal brands
• Build repeatable marketing programs and playbooks that scale for a growing advisor base
• Set editorial and content strategy across digital channels for consistent Farther voice
• Lead planning and execution of flagship events from strategy to follow-up
• Track and report marketing effectiveness using data to double down on what works
• Manage relationships with agency/freelance partners and our marketing tech stack
• Mentor junior team members today with path to leading a team as we scale
• Collaborate cross-functionally with Sales, Compliance, and Design

Skills

Marketing strategy

Copywriting

Project management

Mentoring/leadership

Data-driven marketing

Cross-functional collaboration

Communication and attention to detail

Tools

HubSpot

Webflow

Slack

Google Workspace

Word

Excel

CRMs

PowerPoint

Job description

Company Description

Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.

Farther’s founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise. We’re backed by top-tier venture capital firms, fintech investors, and industry leaders.

Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more. If you’re the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you.

The Role

Farther's advisors are growing fast, and marketing is one of the biggest levers we have to help them grow faster. As an Advisor Marketing Manager, you'll take ownership of the strategy behind how our advisors build their brands and their books — moving beyond executing requests to setting the direction for how we market at scale.

This is a senior individual-contributor role today with a clear path to building and leading a team as we grow. You'll partner directly with advisors and leadership, shape our playbooks, and raise the bar for what "good" marketing looks like across the firm.

Your Impact

• Own the advisor marketing strategy, partnering directly with advisors to sharpen their personal brand and business development efforts
• Build repeatable marketing programs and playbooks (social calendars, campaign templates, event frameworks) that scale across a growing advisor base
• Set the editorial and content strategy across digital channels, ensuring every piece of copy sounds like Farther and lands with our audience
• Lead planning and execution of flagship events, from strategy through logistics through follow-up
• Track and report on the effectiveness of marketing initiatives, using data to double down on what works
• Manage relationships with agency and freelance partners, plus our marketing tech stack (HubSpot, Webflow, and beyond)
• Mentor and guide junior marketing team members today, with the opportunity to formally build and lead a team as the function scales
• Partner cross-functionally with Sales, Compliance, and Design to bring integrated campaigns to life

The Ideal Match

• 5-7+ years of marketing experience, ideally including time in financial services, wealth management, or a marketing agency
• A track record of building marketing programs from scratch, not just executing against an existing playbook
• Experience mentoring or informally leading others, with genuine interest in growing into a people manager
• Sharp copywriter who can turn complex financial concepts into clear, compelling content
• Comfortable measuring and reporting on marketing performance and using it to inform strategy
• Strong project management skills; you can juggle multiple advisor stakeholders and priorities without dropping the ball
• Excellent written and verbal communication skills, with an eye for design and a meticulous attention to detail
• Proficiency with Slack, Google Workspace, Word, Excel, CRMs, and PowerPoint required; HubSpot and Webflow experience strongly preferred

Bonus Points

• Direct experience marketing to financial advisors or within the RIA / wealth management space
• Familiarity with compliance considerations that come with marketing in a regulated industry
• Prior formal people management experience

Why Join Us

• Competitive comp package that rewards impact
• Work alongside some of the brightest minds in fintech
• Ground-floor opportunity at a fast-scaling startup
• Chart your own growth path as we expand
• Full health benefits + 401(k) matching & Roth IRA options
• Unlimited PTO