Advertising Marketing Analyst

VT Group (VTG); Fredericksburg (VA); On-site; USD 120,000 - 170,000; Full time

Job summary

VT Group (VTG) seeks an Advertising Marketing Analyst to support campaigns for state and local law enforcement audiences. This 100% onsite role in Fredericksburg, VA will drive awareness of NDCAC's tools through digital marketing, PR, and content creation.

US citizen with Top Secret clearance and a bachelor’s degree in marketing or communications plus at least three years’ experience are required. The starting pay range is $120,000–$170,000 annually, with factors like experience and education

Qualifications

• Must be a US citizen with Top Secret clearance.
• Bachelor’s degree in marketing, communications, or a related field with at least three years of applicable professional experience in advertising, marketing, or communications.

Responsibilities

• Develop and execute marketing campaigns to engage law enforcement audiences.
• Produce promotional materials and manage communications with agencies and providers to increase awareness of NDCAC's tools.
• Utilize email marketing, social media, and traditional media to raise awareness and engagement.
• Identify advertising opportunities, select messaging mediums, track performance, and optimize outreach.

Skills

Digital marketing

Brand promotion

Public relations

Campaign management

Content creation

Email marketing

Social media

Education

Bachelor’s degree in marketing or communications

Job description

Overview

VTG is seeking a Advertising Marketing Analyst to support projects contributing considerably toward closing the intercept capability gap for state and local law enforcement agencies. This role is 100% onsite in Fredericksburg, VA.

What will you do?

• The candidate must possess strong knowledge of digital marketing strategies, brand promotion, and public relations techniques, as well as an understanding of federal, state, and local law enforcement audiences.
• The individual will be responsible for developing and executing marketing campaigns, producing promotional materials, and managing communications with law enforcement agencies and industry providers to increase awareness of NDCAC's tools and resources.
• Experience in customer engagement, content creation, and the use of email marketing, social media, and traditional media channels is essential.
• The candidate must be capable of identifying advertising opportunities, selecting appropriate medium for messaging, tracking performance metrics, and adjusting strategies to optimize outreach. Must have excellent writing skills and practical experience in a law enforcement environment.

Do you have what it takes?

• Must be a US Citizen with a Top Secret clearance.
• Bachelor’s degree in marketing, communications, or a related field, with at least three (3) years of applicable professional experience in advertising, marketing, or communications.

VTG’s estimated starting pay range is $120,000-$170,000 annually, which is a general guideline for the geographic location. When extending an offer, VTG also considers work experience, education, skill level, market considerations and may possibly include contractual requirements which may cause an offer to fall outside of this range.