Advertising Manager

GameChanger; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Office in Manhattan

Unlimited vacation

Volunteer opportunities

Technology stipend

WFH stipend

Wellness & learning stipend

Lifestyle stipend

Health benefits

Retirement plan

Life insurance

Disability leave

Parental leave

Progyny benefits

Employee discounts

Job summary

GameChanger is seeking an Advertising Manager to build and scale our advertising business. You’ll own programs and opportunities across direct media, sponsorships, and programmatic, and lead cross‑functional work with Sales, Product, Engineering, Analytics, and Marketing.

The role reports to the Director of Advertising and requires hands‑on execution and strategic thinking. You'll develop packages, narratives, and materials while shaping the operating structure to scale partnerships and

Qualifications

• 5+ years of digital advertising experience, preferably with a publisher or ad-tech platform.
• Hands-on with Google Ad Manager, direct media, and programmatic campaigns.
• Experience building or scaling ad programs and revenue initiatives.
• Advanced Excel skills to analyze campaign data and drive decisions.
• Ability to lead cross-functional projects from concept to execution.

Responsibilities

• Own the development and execution of advertising programs, sponsorships, and opportunities across direct media, sponsorships, and programmatic.
• Build operating structure to scale sponsorship programs across products and audiences with clear owners and timelines.
• Develop advertising packages, sales narratives, and case studies with partners.
• Lead cross-functional coordination to bring new advertising products to market.
• Manage advertising operations using Google Ad Manager, including inventory planning and reporting.
• Use data to evaluate performance and identify opportunities for revenue growth.

Skills

5+ years in digital advertising

Google Ad Manager

Direct media

Programmatic

Excel proficiency

Cross-functional leadership

Tools

Google Ad Manager

Job description

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

GameChanger is looking for an Advertising Manager to help build and scale the next stage of our advertising business. You’ll bring advertiser programs to life, support how we position new opportunities in the market, and create the operating structure needed to deliver them successfully. You’ll work across Sales, Product, Engineering, Analytics, Marketing, Revenue Operations, and DICK’S Media Network, connecting commercial ideas with the teams responsible for executing them. You will report to the Director of Advertising.

What You’ll Do:

• Own the development and execution of advertising programs, sponsorships, strategic initiatives, and custom advertiser opportunities across our three revenue pillars: direct media, sponsorships and partnerships, and programmatic advertising.

• Build the operating structure needed to scale sponsorship and partnership programs across GameChanger’s sports, products, and audiences, turning commercial opportunities into clear plans, owners, timelines, and deliverables.

• Develop advertising packages, sales narratives, pitch materials, presentations, and case studies in partnership with the Director of Advertising, Sales, and DICK’S Media Network.

• Lead cross-functional coordination across Product, Engineering, Analytics, Marketing, and Revenue Operations to bring new advertising products and monetization opportunities to market.

• Manage core advertising operations through Google Ad Manager and related tools, including inventory planning, campaign workflows, pacing, optimization, performance reporting, and other business deliverables.

• Use campaign and business data to evaluate performance, improve how the advertising business operates, and identify new opportunities for measurable revenue growth.

Who You Are:

• You have 5 or more years of experience in digital advertising, ideally within a publisher, media company, advertising technology platform, or advertising-supported consumer business.

• You have hands-on experience with Google Ad Manager and understand direct media, programmatic advertising, inventory management, campaign delivery, and reporting.

• You have helped build or scale advertising programs, operating processes, or revenue-generating initiatives rather than only managing established work.

• You are highly proficient in Excel and have used campaign and business data to diagnose problems, track performance, and recommend action.

• You have led complex projects across commercial, product, technology, and analytics teams from an underdefined starting point through execution and measurable results.

• You are a hands‑on generalist who is comfortable moving between advertising operations, project management, product go-to-market, and business-building work.

Perks:

• Work from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Monthly physical, mental, wellness & learning stipend offered through Holisticly.

• Monthly lifestyle stipend offered through Fringe.

• Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.

• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.

• Family building benefits offered through Progyny.

• DICK'S Sporting Goods and their family of brands teammate discount.

The target salary range for this position is between $115,000 and $130,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

* DICK'S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Our Interview Process & AI

We recognize that AI has become a common part of everyday life and professional work, and its use continues to evolve rapidly. Our perspective on AI in the hiring process will evolve as well. At this time, we ask that candidates please refrain from using AI tools during interviews and assessments, as we want to see your authentic self. We will clearly indicate if and when AI use is acceptable in the process. If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!

IMPORTANT NOTICE:

All official recruitment communications from GameChanger will come from an email address ending in @gc.com or [e-mail]. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.