Advertising Coordinator

Churchill Downs; Sioux City (IA); On-site; USD 42,000 - 64,000; Full time

Job summary

Churchill Downs Incorporated seeks a proactive advertising and communications professional to supervise and implement corporate image programs for Hard Rock Hotel & Casino Sioux City. You will coordinate with designers, manage media relations, and assist in editorial content across campaigns.

The role requires strong writing, AP style knowledge, and the ability to multitask in a fast-paced setting, including nights and weekends as needed to support events and promotions.

Qualifications

• Bachelor's degree in Advertising or related field.
• 1+ years related experience in advertising, communications, events, marketing or PR.
• Strong written and verbal skills.
• Knowledge of AP writing techniques.
• Ability to multi-task in a fast-paced environment.

Responsibilities

• Collaborate with designers and Advertising Manager on marketing collateral design and proofreading.
• Assist updating the Hard Rock Sioux City's website with guidance from web agency.
• Build relationships with external vendors.
• Help develop internal communications to support the property's image.

Skills

Strong written skills

AP style

Media relations

Multitasking

Fast-paced environment

Evening/weekend availability

Education

Bachelor's degree in Advertising

Job description

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Hard Rock Hotel & Casino Sioux City is an award-winning gaming destination with more than 675 slot machines, live table game action, first-class amenities, and heart-pounding entertainment. The property’s Hard Rock Hotel is a AAA Four Diamond rated hotel; a distinction which only five percent of the more than 28,000 properties approved by AAA achieve. Complementing the hotel and casino are three bars and two restaurants including Fuel American Grill and Main + Abbey, a AAA Three Diamond rated restaurant. Putting the ‘Rock’ in ‘Hard Rock’, guests are invited to experience the legends of music by exploring Hard Rock’s expansive memorabilia collection with iconic pieces from SLASH to Johnny Cash!

JOB SUMMARY

The person in this position is responsible for supervising, implementing, and administering corporate image and property identity programs as they relate to advertising, social media, and perception through editorial, media, and community efforts

ESSENTIAL DUTIES AND RESPONSIBILITIES

(The following statements are intended as general illustrations of the work in this class and are not all inclusive for specific positions.)

• Work with graphic designers and Advertising Manager on design projects in both a creative, organized and proofreading capacity for marketing collateral, signage, advertising, etc.
• Work with web agency and assist with updating of Hard Rock Hotel & Casino Sioux City’s website on a consistent and timely basis
• Build and sustain professional relationships with external vendors
• Assists in the interpretation, development, and supervision of internal communications to ensure that information is consistent with the efforts to promote Hard Rock Hotel Sioux City’s image.
• Collaborate and engage in meetings to discuss agenda with internal teams as well as reoccurring calls/meetings with contracted agencies.
• Coordinates and assists in execution of photo shoots and film shoots on property.
• Work with Advertising Manager on execution of social media strategies through various platforms including but not limited to Facebook, Twitter, Instagram, Snapchat and LinkedIn
• Conceptualize and draft press materials in proper AP format including press releases, media alerts, property listings and comprehensive one-off media kits, when requested.
• Maintain media library including photos and digital content for internal marketing department use, as well as external media usage.
• Remain well-informed of the property’s current news and events as well as market/industry news that may have an impact on property.
• Prepare and manage activity reports and lists.
• Assist in the development and execution of the Marketing budget, ensuring that funds are expended in an effective and efficient manner to generate projected revenues and headcounts for Hard Rock Hotel & Casino Sioux City
• Assist with other departmental needs upon request.

REQUIRED SKILLS AND ABILITIES

• Strong written and verbal skills essential.
• Knowledge of AP writing techniques.
• Ability to effectively deal with all forms of media.
• Ability to multi-task and stay well organized.
• Ability to thrive in a fast-paced and competitive environment.
• Ability to work nights and weekends.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Advertising or related field.
• 1+ years related experience in advertising, communications, event planning, marketing or public relations.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

• Ability to proof and edit publications for which responsible.
• Ability to review and comprehend all necessary documentation.
• Ability to maintain a positive image for the company.
• Ability to effectively communicate with all levels of employees as well as outside contacts.
• Experience in planning and hosting on-site and off-site events
• Ability to review and comprehend all necessary documentation
• Able to effectively and efficiently move around work area. Confident and self-aware. Can admit to mistakes and learn from them
• Engaging personality with strong interpersonal skills
• Listening and communication skills
• Proven track record of establishing relationships with professionals within the community
• Ability to work flexible hours, including possible weekends and holidays

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Work With Us

Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.