Advertising & Brand Manager

Sky River Casino; Elk Grove (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Sky River Casino is seeking an Advertising and Brand Manager to lead integrated advertising, brand, and promotional marketing strategies. You will steward the property’s brand across paid, owned, and earned channels and work with cross-functional teams to support gaming, hospitality, events, and resort amenities.

The role requires 5+ years in advertising or brand management, strong budgeting and analytics, and a proven ability to manage multi-channel campaigns that drive visitation and revenue.

Qualifications

• Requires a bachelor’s degree in business, marketing, or a related field.
• 5+ years of advertising, brand management, or integrated marketing experience.
• Experience with multi-channel campaigns across traditional and digital media.
• Strong analytical, budgeting, and project management skills.

Responsibilities

• Steward Sky River Casino brand across all channels and touchpoints.
• Lead planning and execution of integrated advertising and brand campaigns.
• Manage media strategies, vendor relationships, and ROI analysis.
• Collaborate with internal teams to align marketing with hotel, gaming, and entertainment initiatives.
• Ensure brand standards and messaging consistency across all platforms.

Skills

Brand management

Advertising strategy

Campaign management

Budgeting

Analytical skills

Education

Bachelor's degree in Business/Marketing

Tools

Microsoft Office

Job description

The Advertising and Brand Manager is responsible for developing and executing integrated advertising, brand, and promotional marketing strategies that drive awareness, visitation, gaming revenue, hotel occupancy, and guest engagement across the casino resort. This role serves as the steward of the property’s brand identity, ensuring consistency across paid, owned, and earned marketing channels.

The Advertising and Brand Manager leads campaign strategy, media planning, creative development, agency partnerships, and brand management initiatives. This position collaborates closely with internal stakeholders to develop strategic marketing plans that support gaming, hospitality, entertainment, food and beverage, special events, and resort amenities.

Responsibilities:

• Serves as the steward of the Sky River Casino brand by developing and maintaining brand standards, messaging frameworks, and visual identity guidelines, ensuring consistent brand representation across all guest touchpoints and marketing channels.
• Develops and executes integrated advertising and brand marketing strategies that support gaming, hospitality, entertainment, food and beverage, special events, and resort amenities.
• Identifies opportunities to strengthen market positioning, enhance brand awareness, and differentiate the property within competitive markets.
• Leads the planning, development, and execution of multi-channel advertising campaigns, including campaign messaging, positioning, media strategy, promotional calendars, and performance objectives.
• Develops and executes media strategies, manages agency and vendor relationships, negotiates advertising agreements, evaluates marketing opportunities, and optimizes media investments to maximize return on investment.
• Leads creative development from concept through execution, ensuring advertising materials align with brand standards, campaign objectives, and business goals.
• Partners with Marketing, Promotions, Entertainment, Casino Operations, Food and Beverage, Hotel, Player Development, Database Marketing, Public Relations, Guest Care, and other stakeholders to develop integrated marketing strategies that support guest acquisition, retention, promotions, events, and property initiatives.
• Provides strategic marketing direction, campaign messaging, and brand guidance to ensure advertising initiatives are effectively integrated across digital and owned marketing channels.
• Establishes campaign objectives and performance metrics; monitors results; analyzes market trends, consumer insights, and competitive activity; and provides strategic recommendations to improve marketing effectiveness and return on investment.
• Manages advertising budgets and oversees resource allocation to ensure efficient and effective use of marketing investments.
• Ensures advertising and promotional activities comply with applicable gaming regulations, legal requirements, company policies, and responsible gaming standards.
• Manages assigned team members, providing leadership, coaching, development, performance feedback, and accountability for departmental goals and objectives.
• Creates and maintains policies and procedures related to advertising, brand management, and campaign governance.
• Remains current on advertising, branding, media, consumer marketing, hospitality, and gaming industry trends and best practices.
• Performs other duties as assigned.

Requirements:

• Business Administration, Hospitality Management, or a related field required.
• 5 years of experience in advertising, brand management, marketing strategy, or integrated marketing.
• 3 years of experience within casino gaming, hospitality, entertainment, destination resort, or related industries preferred.
• Demonstrated success developing, executing, and optimizing multi-channel advertising campaigns across traditional and digital media channels.
• Strong understanding of brand strategy, consumer behavior, and market positioning.
• Strong analytical, budgeting, project management, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience managing agency, media, and creative vendor relationships.
• Proficient with Microsoft Office Suite or related software.

Is this position responsible for selling, serving or distributing alcoholic beverages or do they have comp authority? No

Gaming License Required? Yes, process facilitated by the Company

Other Certifications? Valid Non-Gaming Sheriff’s Card and TAM card