Advanced Specialist, Product Marketing

Pearson; Lincoln (NE); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson is seeking an Advanced Specialist, Product Marketing to shape go-to-market strategy for its top product portfolio. You will lead cross-functional teams and translate complex offerings into compelling market narratives that drive adoption and revenue.

In this high-impact role you will develop GTM plans, conduct competitive analysis, and build assets such as buyer guides and sales enablement content, partnering with Digital teams on activation and optimization.

Qualifications

• 8+ years of product marketing experience in B2B, SaaS or enterprise tech.
• Experience developing and executing go-to-market plans from strategy to activation.
• Strong storytelling and written communication for buyers, sellers and stakeholders.

Responsibilities

• Serve as strategic product marketing partner for projects, translating offerings into market narratives.
• Develop and execute go-to-market plans with clear audiences, owners, milestones and success metrics.
• Conduct competitive and market analysis using buyer research and industry data.
• Create differentiated positioning, buyer guides, sales enablement and assets.
• Partner with Digital teams on SEO, paid/organic activation and campaigns.
• Manage multiple projects with priorities and timelines.

Skills

Go-to-market planning

Competitive marketing

Storytelling/writing

Cross-functional leadership

ROI measurement

Job description

JOb TITLE - Advanced specialist, product Marketing

DESCRIPTION: Also known in the market as Product Marketing Manager

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world‑class learning, assessment, and workforce development solutions. We help organizations plan, assess, and grow their talent through AI-driven insights, innovative assessments, and industry-recognized certifications. Our goal is simple. We want people to thrive in work and in life, and we equip global enterprises with the tools to make that possible.

We partner with C-suite executives, IT, HR, and L&D leaders to help them future-proof their workforce. Our solutions unlock potential, build capability, and create stronger teams in a rapidly changing world.

Location - US, preference will be given to candidates in the Eastern/Central time zones to allow sufficient overlap with European colleagues.

Role Overview

This is a high-impact role that sits at the center of Pearson’s next chapter of innovation. As a Product Marketing Manager, you will play a critical role in shaping our go-to-market approach for our top product portfolio. You will lead the plan for several key initiatives from strategy through execution while working closely with internal and external creative teams.

Initial Areas of Focus

• Build and scale a net-new growth program targeting emerging audiences and market opportunities, creating the audience strategy, go-to-market approach, messaging, content ecosystem, and activation framework needed to drive adoption and revenue.
• Build and lead a comprehensive competitive marketing program that strengthens Pearson's market position through competitive intelligence, SEO strategy, analyst and influencer engagement, and a robust comparison content strategy.
• Develop high-impact buyer guides, competitive comparisons, thought leadership, and response frameworks that counter misleading competitive narratives, address market misinformation, and help Pearson win high-intent buying conversations while reinforcing our unique value and differentiation.

Key Responsibilities

• Serve as a strategic product marketing partner for assigned projects, quickly building subject matter expertise and translating complex offerings into clear, compelling market narratives.
• Develop and execute go-to-market plans, with clear objectives, audiences, deliverables, owners, milestones, and measures of success.
• Conduct competitive and market analysis using buyer research, search behaviour, review sites, competitor content, and other relevant data sources.
• Create differentiated positioning, messaging, comparison content, buyer guides, sales enablement, case studies, pitch materials, and product marketing assets.
• Partner with Digital teams on SEO, paid and organic activation, audience journeys, and campaign execution.
• Manage multiple projects and shifting priorities with strong judgment, transparency, and follow-through.

Who You Are

Essential Qualifications and Experience

• 8+ years of product marketing experience within a global organization, ideally supporting B2B, enterprise, SaaS, technology, learning, HR, or workforce solutions.
• Demonstrated experience in competitive marketing, including competitive intelligence, differentiated positioning, comparison content, sales enablement, competitive SEO, or reputation defense.
• Proven experience developing and executing go-to-market plans from strategy through activation and measurement.
• Strong project leadership skills, with the ability to enter a new area quickly, create structure, drive cross-functional alignment, and deliver high-quality work on time.
• Excellent writing and storytelling skills, with the ability to simplify complexity and create persuasive content for buyers, sellers, partners, and senior stakeholders.
• Analytical mindset with experience measuring performance, tracking ROI, and applying insight to optimize outcomes.
• Ability to operate effectively in a flexible, project-based role where assignments and priorities may evolve.

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $70-120k.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Deadline:

Applications will be accepted through July 29th , 2026. This window has now been extended.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [e-mail].

Job:

Marketing

Job Family:

GOTOMARKET

Organization:

Corporate Marketing & Communications