Ads Product Counsel

TikTok Inc.; San Jose (CA); On-site; USD 134,000 - 223,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Parental leave

Disability insurance

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok Inc. in the United States is seeking a Legal Counsel to partner with product, engineering and business teams. You will evaluate new features and monetization models, manage regulatory risks, and ensure global compliance across jurisdictions.

This on-site role requires strong practical and analytical skills in internet product counseling and regulatory affairs. The position emphasizes cross‑functional collaboration, clear communication in English, and a track record of 5+ years in global

Qualifications

• JD/LL.M. or equivalent from a reputable law school.
• Licensed to practice in at least one jurisdiction.
• 5+ years of legal experience in global tech environments.
• Strong background in internet product counseling and regulatory compliance.

Responsibilities

• Provide full‑lifecycle legal support for monetization products and features.
• Monitor and apply regulatory compliance across global jurisdictions.
• Collaborate with product, sales, marketing, and engineering to resolve cross‑jurisdictional issues.

Skills

Regulatory compliance

Product counseling

English communication

Cross-border experience

Legal analysis

Education

Juris Doctor or equivalent

Job description

Responsibilities

About the Team: Our team is dedicated to providing strategic and pragmatic legal solutions for a few ads business lines and end-to-end compliance advice and solutions. We work at the intersection of law, technology, and business, ensuring that our innovative products comply with global regulations while driving sustainable growth.

This is a highly collaborative, on-site role that requires five days per week in the office.

Role Overview: As a Legal Counsel within the team, you will serve as a primary legal partner to our product, engineering, and business teams. You will evaluate new features and monetization models, manage regulatory risks, and ensure global compliance across multiple jurisdictions. This role requires a balance of legal rigor and business acumen to solve complex problems in a fast-paced environment.

Responsibilities:

• Product Counseling: Provide full-lifecycle legal support for monetization products, including evaluating product requirements, features (including AI-driven tools), and business models for legal and compliance risks.


• Regulatory Compliance: Monitor and interpret evolving global regulations related to digital advertising, data privacy, and consumer protection; implement compliance frameworks and pragmatic solutions.


• Cross-functional Collaboration: Work closely with product, sales, marketing, and engineering teams to provide timely legal guidance and resolve cross-jurisdictional legal issues.

Qualifications

Minimum Qualifications:

• Education: Juris Doctor (JD), LL.M., or equivalent degree from a reputable law school.


• Licensure: Qualified to practice law in at least one jurisdiction.


• Experience: 5+ years of legal experience, preferably with a mix of top-tier law firm and in-house experience in a global technology company.


• Expertise: Strong background in internet product counseling and regulatory compliance (e.g., ad law, privacy, consumer protection).


• Communication: Exceptional written and verbal communication skills in English; ability to distill complex legal concepts for non-legal stakeholders.

Preferred Qualifications:

• Global Perspective: Experience managing legal matters across multiple regions (e.g., APAC, EMEA, Americas).


• Subject Matter Depth: Familiarity with the digital advertising ecosystem.


• Agility: Ability to adapt to rapidly changing business needs and navigate ambiguity with a solution-oriented mindset.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $134400 - $223200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;


2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and


3. Exercising sound judgment.