Admissions Director

Genesis HealthCare, Inc.; Charles Town (WV); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Variable compensation plans

Tuition discounts

Travel discounts

Wireless service discounts

Employee Assistance Program

Employee Foundation

Health insurance

Dental insurance

Vision insurance

Company-paid life insurance

401K

Paid Time Off

Virtual health care

Job summary

Genesis HealthCare, Inc. is seeking an Admissions Director in West Virginia to oversee the patient admissions process, manage referrals, and drive census and payer goals.

You will coordinate marketing, referral relationships, and brand presence for the nursing center, while ensuring timely responses and a strong community profile. Responsibilities emphasize improving transition-of-care, enhancing collaboration among care teams, and achieving conversion targets through targeted outreach and

Qualifications

• Minimum of three (3) years’ experience in a healthcare setting.
• Ability to adjust work schedule based on centers’ business needs.

Responsibilities

• Oversee admissions process, ensuring timely follow-up on leads and census/ payer goals.
• Build/refine referral sources and manage community marketing to raise center visibility.
• Lead brand stewardship, website/social engagement, and online reputation improvements.
• Improve interdisciplinary collaboration and transition-of-care processes.
• Aim for high conversion rates through improved referral-to-admit, tour-to-admit workflows.

Skills

Healthcare experience

Job description

Overview

We are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Admissions Director is responsible for achieving organizational goals related to patient census and payer management. This role maintains and expands the patient referral source list, ensuring a quick referral response time, and implements targeted marketing strategies to elevate the nursing center’s visibility. This role also focuses on building and curating the nursing center's reputation and ensuring positive community engagement.

Position Highlights

• Oversee the entire patient admissions process, ensuring timely follow-up on all leads, referral response times of less than 15 minutes, and achieving budgeted census and payer goals.


• Build and nurture relationships with key referral sources in the community through regular engagement and a consistent touchpoint system. Focus on increasing market share through active brand curation and community marketing initiatives.


• Serve as the brand steward, maintaining and updating the nursing center’s website and managing social media engagement. Ensure positive online presence by soliciting customer reviews and striving to achieve a Google rating above 4.0, with a 15% improvement in current reviews.


• Lead efforts to improve interdisciplinary collaboration, ensuring the transition-of-care processes are executed smoothly with strong patient and family communication, and fostering a supportive team environment.


• Achieve a 50% or greater conversion ratio by improving the patient referral-to-admit process, tour-to-admit conversion, and strengthening the overall admissions strategy. Strive for a 10% improvement in referral conversion within the first 3 months and a 10% improvement in tour-to-admit ratio.

Qualifications

• Minimum of three (3) years’ experience in a healthcare setting.


• Ability to adjust work schedule based on nursing centers’ business need, specifically incoming admissions.

Benefits

• Variable compensation plans


• Tuition, Travel, and Wireless Service Discounts


• Employee Assistance Program to support mental health


• Employee Foundation to financially assist through unforeseen hardships


• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off


• Free 24/7virtual health careprovided by licensed doctorsforall Anthemmedically-enrolled employees and theirimmediate family members


• On-Demand Pay Program that allows for instant access to a portion of the money you’ve already earned

We also offer several voluntary insurances such as:

• Pet Insurance


• Term and Whole Life Insurance


• Short-term Disability


• Hospital Indemnity


• Personal Accident


• Critical Illness


• Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range

USD $55,000.00 - USD $65,000.00 /Yr.