Admissions Counselor

Palm Beach Atlantic University; West Palm Beach (FL); On-site; USD 42,000 - 56,000; Full time

Job summary

Palm Beach Atlantic University in West Palm Beach, FL, is seeking an Admissions Counselor to serve as the primary contact for prospective students across undergraduate, online, and graduate programs, with travel across a designated geographic territory.

The role emphasizes representing the university, hosting events, guiding applicants through admissions and financial aid, and maintaining ongoing communication with families.

Qualifications

• Bachelor's degree required in communications, psychology, or related major.
• Minimum 2 years in college admissions, sales, marketing, or related field.

Responsibilities

• Represent the university's mission and engage with prospective students.
• Travel to recruit at high schools, colleges, and events.
• Handle first-response follow-up via calls, texts, and emails.
• Meet weekly, monthly, and annual contact/outreach targets.
• Advise on admissions processes, financial aid, and enrollment.
• Collaborate with campus units to ensure smooth enrollment.
• Attend Admissions Office and university-wide meetings.

Skills

Customer Service Orientation

Communication Skills

Travel Readiness

Team Collaboration

Education

Bachelor's degree

Background in communications or psychology

Job description

Job Details

Job Location: Palm Beach Atlantic University - West Palm Beach - West Palm Beach, FL 33401

Position Type: Full Time

Education Level: 4 Year Degree

Travel Percentage: Up to 50%

SUMMARY

In support of the university's mission and objectives, the Admissions Counselor serves as the primary contact for prospective students interested in the undergraduate, online, or graduate programs at Palm Beach Atlantic University, with an assigned geographic territory for travel to recruit prospective students.

Recruitment

• Represents the vision and mission of PBA in a professional and relatable manner.
• Clearly articulates the features and benefits of PBA and describes PBA’s value proposition with confidence.
• Travels to and participates in recruitment events in and out of state at high schools, technical schools, charter schools, college fairs, etc. To represent the university, promote the university, and meet with prospective students, families, and guidance counselors.
• Manages the “first response” follow-up (e.g., phone calls, text messages, emails, etc.) with prospective students and their families and consistently communicates with them throughout their exploration of PBA.
• Achieves weekly, monthly, and annual targets for contact volume and phone outreach to prospective students and their families to grow engagement and interest in the university.
• Advises prospective students and their parents about processes and procedures for admission, applying for financial aid, registration, and enrollment.
• Participates in the execution of recruitment and marketing events, projects, and activities both on and off campus. (e.g., College Fairs, Campus Visit Days, Open Houses, Alumni Receptions, Parent Receptions, PBA Preview, Check-in, Welcome Week activities).
• Establishes and develops partnerships with key stakeholders at Christian high schools, public high schools, guidance counselors, churches, student ministers, community colleges, community organizations, and alumni.

Cultivates Relationships

• Engages prospective students and their families consistently throughout their exploration of PBA, capably addressing their questions and connecting them with PBA opportunities that match their interests, goals, and aspirations.
• Speaks to groups of visitors on campus during daily visits and presents to large groups during larger on campus events about the admissions process.
• Consults with admitted students as they process their college decision, ensuring they have all of the PBA information they need as part of the process.
• Guides deposited students and their families through Enrollment Checklist completion and matriculation to the university in a manner that positions them well for success at PBA. Introduces and orients them to PBA systems and processes.
• Works collaboratively with university departments to ensure a smooth entry process for new students who enroll at PBA (e.g., Career Development, Campus Dining, Accessibility Services, Financial Aid, International Services, Registrar’s Office, Residence Life, Public Safety, Student Accounts).

Administrative

• Keeps supervisor informed daily of activities, problems, emergencies, and occurrences in assigned areas of responsibility.
• Ensures that the prospective student’s application information is current and accurate.
• Assists with making admissions decisions for select groups of prospective student applications.
• Utilizes university platforms and tools to track contacts and reach milestones with prospective students.
• Regularly analyzes data and stays updated on reports for supervisor to ensure recruiting goals are achieved.
• Adheres to university policies for work‑related travel and purchases.
• Works to achieve goals as part of a dynamic team. Assists fellow Admissions Counselors with their territory assignments as needs arise.
• Assists with training needs for new admissions counselors.
• Attends and participates in Admissions Office and university‑wide meetings, retreats, and committees.
• Other duties as assigned.

Qualifications

Education: Bachelor's degree required in communications, psychology, or other related major.

EXPERIENCE

2+ years of related experience in the college/university setting; or 2+ years of related experience in sales, marketing, or similar field preferred.

ESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities)

• Customer Service Orientation – Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times.
• Professionalism – Displays a high level of professionalism, e.g., timeliness, reliability, communication, and work ethic.
• Christ-first Faith – Provides spiritual support to community members, including students, on their Christian faith journey.
• Adaptable/Flexibility – Ability to change or adjust to change.
• Confidentiality – Maintains the necessary confidentiality and discretion required for the position.
• Continuous Improvement – Implement or brainstorm ways to optimize a process.
• Effective Communication – Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well‑articulated messaging across a wide variety of audiences.
• Establishes Trust – Gains the confidence of others by actions and words that promote being honest, forthcoming, and vulnerable.
• Results Orientation & Accountability – Takes accountability and identifies, executes and drives actions to consistently achieve desired results.
• Self‑development – Grow one’s self‑awareness, abilities, skills, and/or talent.

ADDITIONAL REQUIREMENTS

• Ability to travel 50% of the time.
• Must possess a valid U.S. driver’s license.
• Must meet the requirements necessary to rent a vehicle for out-of-town travel.
• Must have the ability to travel locally using a personal vehicle.
• Ability to work non‑routine hours during certain times of the year.
• Ability to lift/move objects up to 25 pounds.