Admission Counselor/U.G. Marketing Coordinator

Marian University; Fond du Lac (WI); On-site; USD 50,000 - 56,000; Full time

Job summary

Marian University in Fond du Lac, WI is seeking an Admission Counselor/Undergraduate Marketing Coordinator to recruit traditional undergraduates and support enrollment management. The role combines admissions leadership with marketing coordination to drive enrollment plans, reporting, and events.

Responsibilities include creating recruitment plans, delivering enrollment reports, and partnering with Marketing to keep website content current.

Qualifications

• Bachelor's degree in a relevant field and 3 years of admission experience.
• Marketing experience in higher education.
• Strong oral and written communication, interpersonal, organizational, planning, and time management skills.

Responsibilities

• Create an annual recruitment plan to meet enrollment goals for assigned territory, including benchmarks, communications, events, and budget.
• Prepare enrollment and statistical reports for the area and manage Enrollment Office budgets.
• Collaborate with Marketing to ensure website content is accurate and up to date.
• Represent Marian University at high school visits, college fairs and on-campus events; conduct information sessions and appointments.

Skills

Communication skills

Travel ability

Driver's license

Social media recruitment

Education

Bachelor's degree in relevant field

Tools

Microsoft Office

Job description

Admission Counselor/U.G. Marketing Coordinator

Enrollment Services/Admissions Staff Full-time Exempt Professional Fond du Lac, WI, US

3 days ago Requisition ID: 1018

Salary Range: $50,000.00 To $56,000.00 Annually

Position Title: Admission Counselor/Undergraduate Marketing Coordinator

FTE: 1.0 (40 hrs./week; 12-months)

Department:Admission

Reports To:Vice President for Enrollment Management

FLSA:Exempt

This position promotes and supports the learning experience of Marian University students by,recruiting students for the traditional undergraduate program areas and providing leadership to the admission teams, create enrollment reports, review policies and procedures within admission that affect the enrollment funnel.

Essential Functions

Management -35%

• Creates an annual individual recruitment plan to ensure enrollment goals are attained in the geographical area that is assigned that includes but not limited to; monthly enrollment benchmarks, communication sequence to prospective students, events that are scheduled and attending, new strategies, and budget.
• Provides enrollment and statistical admission reports for the area that is represented.
• In consultation with the Vice President, prepares and administers the Enrollment Offices budgets.
• Works closely with the marketing to department to ensure information on the website is correct, accurate, and up to date.
• Maintains confidentiality and security of all student information and records.
• Works closely with the marketing department and VP of Enrollment to create marketing strategies for the recruitment of the traditional undergraduate student population.
• Creates content along with the enrollment team, to post on all Marian University Admissions social media platforms.
• Share knowledge and maintain a positive work atmosphere by performing in a helpful and cooperative manner with students, parents, co-workers, supervisors, and other colleagues at the University.
• Evaluates all incoming traditional undergraduate student applications that are from the individual’s geographical territory.

Recruitment – 60%

• Executes a marketing plan to recruit students for traditional undergraduate programs within
  an assigned territory including high schools, two-year schools, and extension campuses.
• Represents the University at assigned college and career fairs, visits high schools, represents the University as a guest speaker for community events, and assists with on-campus events as assigned.
• Positively represents the University and its core values to advance its strategic agenda of increasing enrollment and overall institutional quality.
• Maintains effective relationships with school guidance counselors through visits and special programs.
• Conducts information sessions and individual appointments as requested.
• Works assigned leads on a timely basis via mail, telephone, texting, campus visits, social media, email and public appearances effectively communicating the benefits and opportunities of a Marian University education to prospective students from initial inquiry to enrollment.
• Participates in Student Registration Days as assigned.
• Participates in occasional evening and weekend work related to recruitment/admission of students.
• Maintains a positive work environment by cooperating in a professional manner with the university Community.

Other Responsibilities - 5%

• Performs other work related duties as assigned.

Required Education, Experience, and Skills:

• Bachelor's degree in relevant field, three years of college admission experience, and marketing experience in higher education; or any satisfactory combination of experience and training which demonstrates the knowledge, skills and abilities to perform the above duties.
• Strong oral and written communication, interpersonal, organizational, planning, and time management skills.
• Ability to travel and work with students in rural, urban, and metropolitan areas.
• Ability to work independently to meet deadlines.
• Must possess a valid driver's license and register with the University as an authorized driver.
• Computer proficient in Microsoft Office and Web tools.
• Documented experiences in utilizing social networking tactics in recruitment or marketing.
• Ethical comportment and high regard for confidentiality.
• Willingness to support the mission and core values of the University.

EOE/Minorities/Females/Vet/Disabled

Transforming lives through academic excellence, innovation and leadership. Marian University is a community committed to learning, dedicated to service and social justice, and joined together by spiritual traditions.

Any offer of employment will be contingent upon the receipt of criminal background and reference check information; and the determination that the candidate remains eligible and suitable for employment.