This is a remote position.
Administrative & Marketing Virtual Assistant
Business:
Professional Speaker | Presentation Trainer | Executive Coach
Location:
United Kingdom
Position:
Administrative & Marketing Virtual Assistant
Role Overview
Is seeking a proactive, highly organized, and personable Virtual Assistant to provide administrative and light marketing support for his speaking, coaching, and training business.
The role is primarily administrative, with an initial focus on relaunching his newsletter before expanding into contact outreach, social media support, and ongoing business administration.
This is not a highly technical or video production role. Instead, Lee is looking for someone who is dependable, communicates exceptionally well in English, takes initiative, and can work independently with minimal supervision.
Primary Responsibilities
Newsletter Management (Initial Priority)
- Organise and maintain subscriber database (approximately 800 contacts)
- Repurpose existing content, transcripts, and previous materials into newsletter content
- Format newsletters professionally
- Schedule and send newsletters
- Maintain mailing lists
- Monitor newsletter performance
- Suggest improvements for future editions
Contact Outreach
- Send emails to existing contacts in manageable batches
- Follow up with prospects when requested
- Maintain contact database
- Track responses
- Keep outreach records updated
Administrative Support
- Some inbox management
- Calendar scheduling
- Appointment coordination
- Document organisation
- File management
- Data entry
- Preparing simple documents
- Research support as required
Social Media Support
- Repurpose existing content into social posts
- Schedule content using a scheduler which Lee has
- Create simple graphics using Canva if needed
- Monitor comments/messages where appropriate
Secondary Responsibilities
- Customer follow-ups
- CRM updates
- Research projects for new work, lots of web searches
- Event administration
- Workshop support
- New client assistance
- Process documentation
Required Skills
- Excellent written and spoken English
- Outstanding organisational skills
- Strong administrative experience
- Newsletter/email marketing experience
- Excellent attention to detail
- Ability to prioritise work
- Self-motivated
- Resourceful
- Comfortable working independently
- Professional, friendly communication skills
- Able to work some UK/GMT hours, or with strong overlap into the GMT working day - not 100% needed though
Preferred Experience
- Coaches
- Trainers
- Consultants
- Professional speakers
- Small business owners
- Executive coaching businesses
Preferred Tools
- Createsend (Campaign Monitor) — primary email platform
- Zoho Email — used occasionally for larger mailouts, kept separate to protect sender reputation on Createsend
- Google Workspace
- Apple Pages and Microsoft Office
- Canva
- Google Drive
- Calendly type app – Tidycal
- Zoom
- Social media scheduling tools
- Basic CRM systems (preferred but not essential)
Personal Attributes
- Friendly
- Professional
- Positive
- Curious
- Trustworthy
- Highly organised
- Proactive
- Reliable
- Able to solve problems independently
- Comfortable making decisions without constant direction
Nice-to-Have Skills
- Copy editing
- Proofreading
- Basic graphic design
- Email marketing
- Customer service
- Research
- Content repurposing
Confidentiality
The VA will have access to contact data and inbox systems. A confidentiality agreement forms part of the working contract.
Success Measures
- Successfully relaunch the newsletter
- Maintain consistent communication with Lee's contact list
- Reduce Lee's administrative workload
- Deliver work with minimal supervision
- Help improve business efficiency
- Become a trusted long-term support partner
Important Client Preferences
Highest Priority
- Administrative support over technical skills
Wants Someone Who
- Uses initiative
- Requires minimal supervision
- Is friendly and professional
- Can communicate confidently with clients
- Works UK/GMT hours or close to it
Does NOT Need
- Heavy video editing
- Complex graphic design
- Advanced technical or automation expertise
Future Growth
Lee expects the role to evolve over time. Once the administrative foundation is established, additional responsibilities may be delegated based on business needs.
Employment Type:
Part-Time (with potential to grow)
Hours:
Initially 10 hours per week