Ad Marketing Manager

Talantir; New York (NY); Hybrid; USD 110,000 - 131,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking an Ad Marketing Manager in New York to partner across Sales, Research, Product, and Content to develop bold narratives and marketing programs that amplify Roku’s leadership in the TV advertising space.

You will translate data into compelling stories, craft integrated campaigns, and drive partnerships with multiple industries to grow revenue and brand presence. This role emphasizes strategic thinking, storytelling, and collaboration.

Qualifications

• 3+ years of experience in B2B marketing and media.
• Strategic thinker able to translate data into compelling narratives.
• Strong project management with multiple timelines and stakeholders.
• Executive presence across Sales, Product, Data, Communications, and Events.
• Exceptional communication and storytelling skills; simplify complex ideas.
• Long-term thinker who can also execute short-term tasks.

Responsibilities

• Strategy & storytelling: build ambitious marketing strategies and narratives across industries.
• Thought leadership: identify opportunities to position Roku as a leader.
• Planning and events: lead annual marketing planning and presence at events.
• Sales partnership: support Sales with strategic materials and research.
• Campaign execution: drive integrated campaigns across channels in collaboration with teams.
• Customer advocacy: highlight client success stories through case studies and programs.

Skills

B2B marketing

Marketing strategy

Storytelling with data

Cross-functional collaboration

Project management

Education

College degree or equivalent

Job description

Teamwork makes the stream work. Roku is changing how the world watches TVRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

At Roku, we embody the mentality of a sports team, becoming our strongest when we work together (cross functionally) to reach an end goal. The Client Marketing and Strategy team acts as the quarterback to sales, helping to build long term strategies and solutions that ultimately aid in revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients are constantly evolving to build successful CTV strategies, test and adopt new products, and build the future of TV together.

About the Role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on building a marketing and ad strategy that grows Roku’s advertising business. As an Ad Marketing Manager, you will partner across multiple industries, such as CPG, Political, QSR and collaborate with Research, Sales, and Product to develop bold narratives and amplify Roku’s leadership in the marketplace. This role is ideal for a strategic marketer who thrives on translating data into compelling storylines, building memorable marketing programs, and driving impact where it matters most. For New York Only - The estimated annual salary for this position is between $110,000 and $131,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You'll Be Doing

• Strategy & Storytelling: Build ambitious marketing strategies and sales narratives that engage marketers across multiple industries, including Automotive, CPG and Retail
• Thought leadership: Identify thought leadership opportunities and industry moments to spark conversations and position Roku as a leader with bold, big-idea thinking.
• Planning and Events: Lead annual marketing planning and oversee Roku’s presence at owned and industry events.
• Sales Partnership: Serve as a trusted partner to Sales and support teams by providing strategic consulting, materials, research, and enablement support
• Campaign Execution: Drive integrated marketing campaigns across LinkedIn, vertical industry outlets, and other channels in collaboration with Content, Growth Marketing, Comms, and Sales.
• Customer Advocacy: Build advocacy by highlighting client success stories through case studies, programs, and best-in-class examples.

We're Excited If You Have

• 3+ years of experience in B2B marketing and media, ideally with a focus on marketing to specific industries and verticals
• Strategic, organized thinker who can scale ideas and tell compelling stories backed by data.
• Strong project management skills with the ability to juggle multiple timelines and stakeholders.
• Executive presence and comfort working across Sales, Product, Data, Comms, and Events.
• Exceptional communication and storytelling skills—especially in making the complex feel simple.
• “No job is too big or too small” mentality -- you’re a long-term thinker and a short-term doer.
• A solutions-oriented mindset who can easily adapt to ever changing needs.
• College degree or equivalent

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.

If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

Learn more about Roku

visit https://www.weareroku.com/factsheet.By By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [e-mail].