Account Supervisor, Earned Media, Consumer Brand - Burson

Wpp Group; New York (NY); Hybrid; USD 50,000 - 105,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Burson, part of WPP, is hiring an Account Supervisor for its Consumer Brand practice in New York. You will lead earned media strategies, manage client relationships, and drive integrated communications across consumer brands.

The ideal candidate brings strong storytelling, media relations, and mentorship skills, with a track record in delivering earned media results across traditional, digital, and influencer channels. A hybrid work model is offered.

Qualifications

• Approximately 6 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
• Experience developing and executing earned media programs for consumer brands.
• Strong understanding of today's media landscape across traditional, digital, social, influencer channels.

Responsibilities

• Develop earned media strategies tailored to client objectives and target audiences.
• Manage day-to-day client relationships and provide proactive counsel.
• Draft pitches, press releases, and briefing materials for media outreach.
• Collaborate with digital, social, influencer, paid media, and analytics teams on integrated campaigns.
• Coach junior team members and support new business efforts.

Skills

Public relations

Earned media

Storytelling

Account management

Client relations

Multitasking

Tools

Cision

Muck Rack

Brandwatch

Newswhip

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More about the role:

Burson is seeking an Account Supervisor to join our Consumer Brand practice. This is an exciting opportunity for a communications professional with strong earned media experience, excellent storytelling skills, and a passion for building brand visibility through integrated communications programs.

The ideal candidate understands how compelling stories, audience insights, cultural trends, and strong execution come together to generate meaningful earned media results. You will play a key role in developing and executing media relations programs for leading consumer brands spanning consumer lifestyle, retail, consumer health and wellness, food and beverage, travel, and other consumer-facing categories.

In this client-facing role, you will help drive earned media strategies, manage day-to-day client relationships, contribute to integrated communications programs, and deliver high-quality work across multiple accounts. You will collaborate closely with senior leaders while helping to mentor junior team members and support new business initiatives as needed.

What you'll do:

Earned Media Strategy & Execution

• Support the development and execution of strategic earned media programs informed by audience insights, research, analytics, and strong storytelling.
• Identify story angles, media opportunities, and cultural moments that help advance client objectives.
• Contribute to integrated communications programs that connect earned media with social, influencer, digital, content, paid, and experiential efforts.
• Apply consumer, category, and marketplace insights to inform communications recommendations and media strategies.

Client Management

• Serve as a primary day-to-day contact for clients, ensuring responsive communication and strong account management.
• Build trusted relationships through proactive counsel, problem-solving, and consistent execution.
• Manage project timelines, deliverables, and account activities across multiple workstreams.
• Participate in client meetings and presentations, helping to develop recommendations and reporting.

Media Relations & Storytelling

• Develop media strategies tailored to client objectives, target audiences, and the unique news value of each story.
• Draft pitches, press releases, fact sheets, media alerts, executive talking points, briefing documents, and other communications materials.
• Build and maintain relationships with reporters, editors, producers, content creators, and influencers.
• Secure meaningful media coverage, interviews, speaking opportunities, and brand storytelling placements.
• Monitor media activity and respond efficiently to media inquiries and emerging opportunities.

Integrated Communications

• Collaborate with specialists across digital, social, influencer, paid media, creative, research, and analytics teams to execute integrated campaigns.
• Utilize media monitoring, social listening, and analytics tools to track performance and uncover opportunities.
• Leverage emerging technologies and AI-enabled tools to support research, media audits, competitive analysis, and planning while exercising sound professional judgment.

Team & Business Contribution

• Help coach and support junior team members, providing guidance on account activities and professional development.
• Contribute to new business efforts through research, media strategy development, and presentation support.
• Foster a collaborative, inclusive, and high-performing team environment.
• Demonstrate curiosity, creativity, and a willingness to share ideas that enhance client programs and agency capabilities.

Experience that contributes to success:

• Approximately 6 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
• Experience developing and executing earned media programs for consumer brands.
• Strong understanding of today's media landscape, including traditional, digital, social, influencer, and creator channels.
• Ability to translate business objectives, consumer insights, and cultural trends into effective communications strategies and media opportunities.
• Demonstrated success securing earned media coverage and building productive relationships with media and other external stakeholders.
• Strong client service skills and experience managing multiple projects and priorities simultaneously.
• Experience developing media materials, messaging frameworks, executive talking points, and communications plans.
• Excellent writing, editing, presentation, and verbal communication skills.
• Strong organizational skills with the ability to thrive in a fast-paced agency environment.
• Experience utilizing media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or similar tools.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.
• Experience collaborating with influencer, paid, social, analytics, and creative teams.
• Intellectual curiosity, sound judgment, attention to detail, and a passion for storytelling.
• Commitment to fostering an inclusive, collaborative, and innovative workplace culture.

Preferred Qualifications

• Agency experience supporting national or global consumer brands.
• Experience across consumer sectors such as retail, consumer products, food and beverage, travel, hospitality, wellness, technology, automotive, and lifestyle brands.
• Experience supporting integrated campaigns that combine earned, social, influencer, and paid media strategies.
• Familiarity with AI-enabled research, media intelligence, and communications planning tools.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

#LI-MG1

We offer a competitive benefits package.

The base salary for this position at the time of this posting may range between:

$50,000-$105,000 USD

You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.