Account Supervisor, Digital - Health & Wellness

Burson Cohn & Wolfe; New York (NY); Hybrid; USD 50,000 - 105,000; Full time

Job summary

Burson, part of WPP, is seeking an Account Supervisor, Digital to lead digital initiatives for our Healthcare team. You will shape the strategic vision for client programs, manage senior stakeholders, and guide a junior team in delivering innovative digital campaigns across social, paid media, email, and content marketing.

You will collaborate with internal leads and clients to ensure branding, regulatory compliance, and overall marketing alignment, while driving growth through data-driven

Qualifications

• 4+ years in digital and social media, agency experience preferred.
• Pharma/healthcare digital strategy experience preferred.
• Strong client relationship skills with high-touch accounts.
• Proficiency with MS Word, PowerPoint and Excel.
• Experience managing large programs end-to-end.

Responsibilities

• Develop and oversee integrated digital strategies for pharmaceutical clients.
• Serve as primary client contact for digital initiatives.
• Lead and mentor junior team members.
• Measure campaign performance using data analytics.
• Ensure compliance with FDA guidelines and promotional rules.

Skills

Digital strategy

Social media

Client management

Team leadership

Tools

Microsoft Word

PowerPoint

Excel

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.comFor more information visitbursonglobal.com and follow us on LinkedIn andInstagram.

More about the role:

We are looking for an Account Supervisor, Digital, to join our best-in-class Healthcare team. This Account Supervisor will take on mid-level responsibilities and help to establish the strategic vision for a number of client initiatives.This position will be leading digital activities for some of our largest accounts in the Health & Wellness team, as well as spend dedicated time across the practice. The clients are progressive and always looking to explore the newest digital strategies, technologies and learn about trends in the space and will look to you for advice, ideas and expertise.You will be a part of a dynamic and growing digital team looking to challenge the boundaries of traditional communications. You will be a leader in our business with an expectation to manage client communication, key internal stakeholders and a junior team of high performers. This is an opportunity for someone looking to take on a true leadership role and help to evolve the current digital landscape within the healthcare space.You are a passionate individual who loves social media and eager to join a community of forward-thinking experts trying to change the way medicine interacts in a digital world.

What you'll do:

• Work directly with internal leadership, clients, and team to develop inspirational digital and social media strategies to help elevate our clients’ brands from the ground floor.
• Develop and oversee integrated digital strategies tailored to pharmaceutical clients, including social media, paid media, email marketing, and content marketing.
• Serve as the primary client contact for digital initiatives, ensuring alignment with brand objectives, regulatory requirements, and overall marketing strategies.
• Provide day-to-day counsel to clients and advise on digital/social campaigns and tactics across the practice.
• Utilize data analytics tools to measure campaign performance, optimize strategies, and provide insights and recommendations to clients.
• Ensure all digital strategies comply with pharmaceutical industry regulations, including FDA guidelines, Ad/Promo compliance, and social media governance.
• Foster a network of digital media contacts, platform leads, influencers, etc.
• Own the planning process; see the need, lead brainstorms, and translate ideas into actionable digital strategies for clients.
• Develop ideas as they relate to client objectives and integrate cross-functional teams, including paid media, analytics and creative.
• Lead and mentor junior team members to build a culture of high performance.

Experience that contributes to success:

• 4+ years of digital and social media experience ideally in an agency setting, with a focus on digital and social in the pharmaceutical and healthcare space.
• Product branded and unbranded pharmaceutical experience strongly preferred.
• Impeccable client relationship skills and experience working with high-touch clients.
• Experience managing large programs from start to finish.
• Experience working with vendors and managing out of pocket budgets.
• Experience setting digital and social strategy for clients.
• Community management and content creation experience; paid experience preferred.
• Experience with all aspects social and how it works within integrated communication.
• Amazing flexibility and someone who thrives in a fast-paced and ever-changing environment.
• You are imaginative and inventive and will help us to reach new heights.
• Proficiency with Microsoft Word, PowerPoint and Excel as well as social media platforms (Facebook, X, Pinterest, Instagram, LinkedIn).
• Excellent written and verbal communication skills along with strong attention to detail.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

#LI-DG1Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package;

The base salary for this position at the time of this posting may range between:$50,000—$105,000 USD

You belong at Burson:

• Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands.
• Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
• At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners.
• Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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