Account Executive, WPTV

The E.W. Scripps Company in; West Palm Beach (FL); On-site; USD 50,000 - 85,000; Full time

Benefits offered by this job

Mileage allowance for travel

Cell phone allowance

Medical, dental & vision benefits

Job summary

The E.W. Scripps Company in West Palm Beach is seeking an Account Executive to sell advertising solutions to local and regional businesses and agencies. You will apply the SSP to analyze needs and deliver customized advertising that delivers ROI.

You will manage media campaigns, negotiate rates, and leverage digital options beyond traditional TV. This role requires a proactive seller with strong relationships and CRM discipline.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver’s license with proof of insurance required.

Responsibilities

• Sell advertising solutions to local and regional businesses and agencies.
• Apply the Scripps Sales Process to analyze needs and provide customized advertising solutions.
• Facilitate digital marketing options beyond TV airtime.
• Prospect, secure appointments, perform needs analysis, present and close sales.
• Negotiate program ratings and advertising rates with agencies to maximize revenue.
• Build strong client relationships and seek referrals for new business.
• Manage CRM and activity to meet KPIs and revenue goals.
• Assist in production aspects and contribute to campaign development.

Skills

Sales skills

Strategic account mgmt

Negotiation

Presentation skills

Analytical thinking

Customer service

Education

BS/BA in related discipline

Tools

Microsoft Office

Google Workspace

CRM systems

Video conferencing tools

Job description

Account Executive, WPTV (Administrative)

WHAT YOU'LL DO:

Sell advertising solutions to local and regional businesses and advertising agencies.

Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.

In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.

Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.

Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.

Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.

Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.

Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.

Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.

Build and maintain strong client relationships, which may include entertaining prospective and existing clients.

Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.

Perform other duties as assigned.

WHAT YOU'LL NEED:

BS/BA in related discipline preferred or equivalent years of experience.

Generally 2+ years of proven sales success preferred.

Experience in strategic account management, broadcast ratings and digital execution preferred.

Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

WHAT YOU'LL BRING:

Highly self-motivated and goal focused.

Highly creative and innovative thinker.

Strong influencing, selling and upselling skills.

Effective teamwork and collaboration skills.

Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals.

Exceptional verbal and written communication skills.

Outstanding presentation abilities (in person/virtual, small/large groups, all levels).

Strong time management and organizational skills.

Proficient with Microsoft Office (Word, Excel and PowerPoint).

Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.).

WHAT WE'LL OFFER:

Monthly allowance for mileage and cell phone

Extensive Scripps Sales Process training

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

WHERE YOU'LL LIVE, WORK AND PLAY:

West Palm Beach offers the perfect blend of professional opportunity and Florida lifestyle. Located in the heart of Palm Beach County, this vibrant coastal city boasts year-round sunshine, pristine beaches, and a thriving cultural scene. The downtown area features world-class dining, entertainment at CityPlace and Clematis Street, and the renowned Norton Museum of Art. Sports enthusiasts enjoy spring training baseball, professional golf tournaments, and easy access to water activities from fishing to sailing. The region's strong economy supports diverse industries beyond tourism, while maintaining a relaxed atmosphere that makes work-life balance achievable. With no state income tax, excellent schools, and proximity to both Miami and the Treasure Coast, West Palm Beach provides an exceptional quality of life for professionals and families alike.

WHAT WE'LL OFFER:

Extensive Scripps Sales Process training

Monthly allowance for mileage and cell phone

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve.We are intentional about creating anenvironmentwhereemployees, our audiences and other stakeholders feel valued and inspiredto reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.