Account Executive, Technology

Burson; San Francisco (CA); On-site; USD 35,000 - 75,000; Full time

Job summary

Burson is seeking a public relations professional in San Francisco, CA, focused on the technology sector. The role requires managing client activities, developing communication strategies, and mentoring junior team members.

Ideal candidates will have 1-2 years of experience, a passion for technology, and excellent communication skills. The position offers a salary range of $35,000 to $75,000, along with a competitive benefits package.

Qualifications

• 1-2 years in public relations, focused on technology.
• Passion for consumer or enterprise technology.
• Experience in media relations with technology media.
• Integrated communications experience with technology clients.
• Excellent communication skills and attention to detail.

Responsibilities

• Manage client activities and ensure timely execution.
• Develop and implement integrated communications programs.
• Establish media contacts and secure coverage.
• Conduct research to identify storytelling opportunities.
• Draft high-quality content for various platforms.
• Participate in brainstorming sessions for strategic recommendations.
• Mentor junior team members and provide feedback.

Skills

Client-facing communication

Media relations

Strategic thinking

Problem-solving

Strong writing

Job description

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More About The Role

The stakes in tech storytelling today are higher than ever. The double‑edged sword of today’s technologies creates as much reputational risk as reward across diverse stakeholder groups. Burson partners with leading technology companies to craft stories that resonate, inspire, and drive real impact. This role is for someone who loves tech, enjoys a challenge, and wants to be part of a growing, collaborative team in the US Technology practice.

What You’ll Do

• Manage day‑to‑day client activities, engaging with client contacts, vendors and internal teams for assigned projects and ensuring timely execution of program elements.
• Contribute to the development and implementation of integrated communications programs, including media relations, thought leadership, creative campaigns and product launches, in collaboration with account leads.
• Establish media contacts in the technology industry, pitching and tailoring stories to targeted media and securing impactful coverage for clients.
• Conduct research and analysis of industry trends to develop story angles and identify proactive storytelling opportunities that position clients as thought leaders.
• Draft a wide range of high‑quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills.
• Participate in brainstorming sessions and present strategic recommendations as part of program development for clients.
• Serve as a mentor to junior team members’ work on assigned accounts, providing constructive feedback and encouragement to ensure high‑quality output.

Experience That Contributes to Success

• 1‑2 years of experience in a client‑facing role in public relations, with a strong focus on the technology industry.
• A genuine passion for consumer or enterprise technology and the ability to "geek out".
• Previous media relations experience with technology media, including developing media lists and tailoring pitches.
• Integrated communications experience working with clients in at least two of the following fields: consumer technology, enterprise infrastructure and applications, AI, semiconductors, SaaS, or emerging technologies (e.g., robotics, quantum computing).
• Excellent written and verbal communication skills, with a keen eye for detail, enabling the creation of compelling narratives and impactful presentations.
• A proactive, self‑motivated approach that demonstrates confidence and presence when interacting with clients and colleagues.
• A highly collaborative spirit and a passion for mentoring and guiding junior team members, fostering a positive and supportive team environment.
• Highly organized, able to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment.
• Strong strategic thinking and problem‑solving abilities.

Salary & Benefits

The base salary for this position may range between $35,000 and $75,000 USD. We offer a competitive benefits package; please visit our benefits portal for more details.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.