Account Executive - Streaming

LOCALITY BROADCAST INC; Raleigh (NC); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health care benefits

Retirement benefits

Paid days off

Job summary

Locality Broadcast Inc. seeks an Account Executive to drive advertising revenue across local TV, streaming, and digital targeting. You will prospect, qualify, and close deals with brands and agencies in your market, leveraging a diverse product portfolio from media to programmatic solutions.

We value strong negotiation skills and a robust network; Salesforce proficiency is essential. Expect a competitive base plus lucrative commissions, with total earnings potentially reaching $200,000–$250,000

Qualifications

• 3–5+ years of experience at a digital agency or in digital sales.
• Strong understanding of the linear advertising market.
• Established client and agency relationships with Strategy/Investment/Media teams.
• Experience selling a diverse product portfolio including streaming, local broadcast, display, mobile and programmatic video.
• Proficient with CRM tools (Salesforce or similar).
• Experience selling programmatic and OTT solutions.

Responsibilities

• Prospect, qualify, and grow the account list to drive advertising revenue.
• Lead negotiations and close contracts with clients to favorable terms.
• Position Locality to agency directors and decision makers to secure revenue growth.
• Manage the sales pipeline in Salesforce and forecast monthly, quarterly, and annual results.
• Meet and exceed quarterly quotas by selling standard media, video, mobile, programmatic, and custom advertising.
• Collaborate with Marketing, Planning, Ad-Ops, Broadcast and Account Management teams.
• Identify trends in client markets and industries to upsell opportunities.
• Stay up-to-date with Locality’s product offerings and innovations.

Skills

Digital sales

Sales prospecting

Negotiation

CRM (Salesforce)

Programmatic advertising

Education

Bachelor's degree (preferred)

Tools

Salesforce

Job description

WHAT YOU WILL BE DOING

As an Account Executive at Locality, you will be at the forefront of our mission to connect brands and agencies with local audiences through the power of Local TV, spanning from streaming to broadcast. Leveraging our innovative approach that combines TV advertising with digital targeting, you will play a vital role in reaching valuable audiences adopting new forms of viewing. Join us to drive advertising revenue, build strategic relationships, and contribute to the growth and credibility of Locality in the dynamic advertising marketplace.

Proactively prospect, qualify, and grow the account list, driving advertising revenue through direct sales within your designated market.

Lead negotiation processes, ensuring favorable terms for Locality while maintaining strong, long-term relationships with clients. Manage the end-to-end contract closure process.

Position Locality to key agency media directors/supervisors, marketing directors/managers, and key decision makers to build strategic relationships and secure revenue growth and credibility.

Manage the sales pipeline, utilizing Salesforce.com, and project sales on a monthly, quarterly, and annual basis.

Meet and exceed quarterly sales quotas by selling standard media, video, mobile, programmatic, and custom advertising solutions.

Collaborate with internal teams, including Marketing, Planning, Ad-Ops, Broadcast and Account Management to ensure a seamless experience for clients.

Identify, understand, and communicate trends within client markets and industries.

Stay up to date with Locality's product offerings and innovations.

Effectively communicate the value proposition of Locality's advertising solutions and how they align with client needs and objectives.

Leverage your existing network and continuously expand it within the industry.

WHO YOU ARE

A bachelor’s degree is highly preferred but not required.

3-5+ years of experience at a digital agency and/or in digital sales, with a strong understanding of the linear advertising market.

Deep understanding of the market with established client and agency relationships (Strategy teams, Investment Teams, Media Planners, Media Supervisors, etc.).

Experience selling a diverse product portfolio, with specific experience in streaming, additional experience in local broadcast, display, mobile, and programmatic video advertising is a plus.

Proficient in using Salesforce or similar CRM tools, and familiarity with advertising technology platforms and tools.

Possess strong negotiation skills to secure favorable terms and agreements with clients.

Experience selling programmatic and understanding of the programmatic landscape, as well as experience selling an OTT solution or understanding of the OTT landscape, is preferred.

Compensation for the role includes a competitive salary of $120,000-$140,000 in addition to a lucrative commission plan that brings total potential earnings up to $200,000 - $250,000. (dependent on years of experience, level of education obtained, as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).

At Locality, we believe our biggest asset is our people. We are proud to be an equal‑opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state or local law.