Account Executive - Streaming

Locality; Addison (TX); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Paid time off

Job summary

Locality is seeking an Account Executive in Addison, TX to drive direct digital advertising revenue. You will prospect, negotiate contracts, and manage end-to-end deals with brands and agencies, leveraging relationships and market insight to grow revenue.

You will collaborate with Marketing, Planning, Ad-Ops, Broadcast and Account Management to deliver a seamless client experience and maximize quota attainment through media, video, mobile, and programmatic solutions.

Qualifications

• Bachelor's degree preferred but not required.
• 3–5+ years of experience at a digital agency or in digital sales.
• Deep understanding of the market with established client and agency relationships.

Responsibilities

• Proactively prospect, qualify, and grow the account list, driving advertising revenue through direct sales within your designated market.
• Lead negotiation processes to secure favorable terms and end-to-end contract closure.
• Position Locality to key agency and brand decision makers to build strategic relationships and revenue growth.
• Manage the sales pipeline using Salesforce and forecast monthly, quarterly, and annual results.
• Meet and exceed quarterly sales quotas by selling standard media, video, mobile, programmatic, and custom advertising solutions.
• Collaborate with internal teams to ensure a seamless client experience.
• Identify trends within client markets and communicate them effectively.
• Stay updated with Locality's product offerings and innovations.
• Articulate the value proposition to align with client needs.

Skills

Digital sales

Account management

Negotiation

Salesforce

Programmatic advertising

Client relationship building

Education

Bachelor's degree

Tools

Salesforce

Job description

As an Account Executive at Locality, you will be at the forefront of our mission to connect brands and agencies with local audiences through the power of Local TV, spanning from streaming to broadcast. Leveraging our innovative approach that combines TV advertising with digital targeting, you will play a vital role in reaching valuable audiences adopting new forms of viewing. Join us to drive advertising revenue, build strategic relationships, and contribute to the growth and credibility of Locality in the dynamic advertising marketplace.

• Proactively prospect, qualify, and grow the account list, driving advertising revenue through direct sales within your designated market.
• Lead negotiation processes, ensuring favorable terms for Locality while maintaining strong, long‑term relationships with clients. Manage the end‑to‑end contract closure process.
• Position Locality to key agency media directors/supervisors, marketing directors/managers, and key decision makers to build strategic relationships and secure revenue growth and credibility.
• Manage the sales pipeline, utilizing Salesforce.com, and project sales on a monthly, quarterly, and annual basis.
• Meet and exceed quarterly sales quotas by selling standard media, video, mobile, programmatic, and custom advertising solutions.
• Collaborate with internal teams, including Marketing, Planning, Ad‑Ops, Broadcast and Account Management to ensure a seamless experience for clients.
• Identify, understand, and communicate trends within client markets and industries.
• Stay up to date with Locality's product offerings and innovations.
• Effectively communicate the value proposition of Locality's advertising solutions and how they align with client needs and objectives.
• Leverage your existing network and continuously expand it within the industry.

Who You Are

• A bachelor's degree is highly preferred but not required.
• 3-5+ years of experience at a digital agency and/or in digital sales.
• Deep understanding of the market with established client and agency relationships (Strategy teams, Investment Teams, Media Planners, Media Supervisors, etc.).
• Experience selling a diverse product portfolio, with specific experience in streaming, additional experience in local broadcast, display, mobile, and programmatic video advertising is a plus.
• Proficient in using Salesforce or similar CRM tools, and familiarity with advertising technology platforms and tools.
• Possess strong negotiation skills to secure favorable terms and agreements with clients.
• Experience selling programmatic and understanding of the programmatic landscape, as well as experience selling an OTT solution or understanding of the OTT landscape, is preferred.

Compensation for the role includes a competitive salary of $120,000-$140,000 in addition to a lucrative commission plan that brings total potential earnings up to $200,000 - $250,000 (dependent on years of experience, level of education obtained, as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).

At Locality, we believe our biggest asset is our people. We are proud to be an equal‑opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state or local law.