Account Executive - Salary Plus Uncapped Commission

Regional Client; Orlando (FL); Hybrid; USD 50,000 - 80,000; Full time

Benefits offered by this job

Health benefits

Paid holidays

PTO (120 hours)

401(k) with company match

HSA contributions

Job summary

Lamar Advertising Company in Orlando, FL is hiring an Account Executive to drive outdoor advertising sales across the local and surrounding markets. The role combines field visits with in-office work to build lasting client relationships and hit aggressive sales targets.

Expect a base plus commission structure with first-year earnings projected at $50,000–$80,000, reflecting experience and selling ability. Comprehensive benefits and a collaborative, community-focused culture accompany the role.

Qualifications

• Current and valid driver's license required.
• College degree preferred.
• Previous outdoor advertising sales experience preferred.
• CRM experience preferred; proficient with Microsoft Office Suite.

Responsibilities

• Meet and exceed sales targets in the assigned territory.
• Visit Lamar clients and competitor clients within set timeframes.
• Use Lamar tools to locate prospects, follow up on leads, and prepare proposals.
• Develop product knowledge and selling skills through training and meetings.
• Maintain organized records of clients and sales activity.
• Participate in regional meetings, seminars, and trade shows.

Skills

Cold calling

Oral presentation

Communication skills

Time management

Education

College Degree preferred

Tools

CRM experience

Microsoft Office

Job description

Are you in search of a workplace that thrives on community connections through advertising? If so, we'd love to have you join our sales team! Our Lamar office in Orlando, Florida, is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Orlando, FL, and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small! Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.

Why Lamar?

Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.

What's in it for you?

• A Monday-Friday schedule with paid holidays, with a combination of time spent in-office and selling in the field
• First-year earning potential of $50,000 - $80,000 including commissions, dependent on experience and selling ability
• No commission cap, so earning potential is unlimited as you grow your book of business!
• Monthly auto and cell allowances for work-related expenses

What can you expect from us?

• Comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short and long-term disability and paid parental leave
• Dental and vision insurance
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays including Presidents Day and Juneteenth
• Employee Stock purchase plan
• 401(k) plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback

What we're looking for in YOU:

• Comfort making cold calls over the phone and in-person
• Ability to make oral presentations and clearly articulate policies and procedures
• Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
• Motivation to learn new technology and systems
• Ability to exhibit effective time management and self-organization
• Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
• Ability to communicate professionally both verbally and in writing
• Ability to perform effectively under fluctuating workloads
• A knack for making connections and gaining the trust of others
• Ability to meet a sales quota and utilize general sales techniques
• Intrinsic self-motivation to overcome challenges and meet goals
• Resilience in response to rejection

Education and experience:

• Current and Valid Driver's License required
• College Degree preferred
• Previous Outdoor Advertising sales experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience preferred

A day in the life:

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
• Exhibit working knowledge of local and national competition
• Cluster accounts to work them efficiently
• Identify potential growth areas and open new accounts
• Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
• Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
• Develop new product knowledge and selling skills
• Actively participate in sales meetings, regional meetings, seminars, and trade shows
• Perform administrative duties, such as:
  • Maintaining daily, weekly, and monthly sales plans a month in advance
  • Follow up on all client production orders and problem-solve any issues that may arise
  • Maintaining organized and up-to-date records of clients and sales activity

Physical demands and work environment:

The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts. The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking. Nights spent away from home traveling are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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