Account Executive, Parks and Recreation (Public Sector) - Hybrid or Remote

Traction Rec; United States; Remote; USD 61,000 - 104,000; Full time

Job summary

Traction Rec is seeking an Account Executive to join the Parks and Recreation team. This role will own the full sales cycle from initial conversation through RFP, contract, and handoff, engaging recreation leaders, finance teams, and IT as a trusted advisor to build a compelling case for change with councils and communities.

The ideal candidate has 5+ years in client-facing B2B SaaS sales, with experience selling to public sector buyers and managing long multi-stakeholder cycles.

Qualifications

• 5+ years in client facing B2B sales (SaaS experience a benefit)
• Experience selling to public sector, government, or municipal buyers
• Comfort with long, multi-stakeholder sales cycles and formal procurement (RFPs, council approvals)
• Track record of quota achievement and net new customer acquisition
• Ability to build relationships with client leadership and establish trusted advisor status
• Entrepreneurial mindset with collaboration and growth orientation

Responsibilities

• Territory planning and prospect activities
• Lead generation at target accounts and key stakeholder engagement
• Promote and attend municipal and recreation industry events
• Sales discovery and qualification using established sales methodology
• Navigate public sector buying processes (RFPs, procurement rules, approvals, budget cycle)
• Drive sales strategy plans and execution to achieve revenue and activity goals
• Relationship management with multiple stakeholders across levels
• Client presentations (remote and onsite) to varied audiences
• Contracting, negotiation, objection handling and procurement processes
• On-going account management and advocacy for client success
• Build brand awareness in municipal parks and recreation markets
• Collaborate with external partners on joint strategies
• Seek growth opportunities and new business value
• Coordinate between clients, partners, and internal teams
• Keep Salesforce current for accurate pipeline and forecasting
• Travel roughly every other month

Skills

B2B sales

SaaS sales

Public sector selling

RFP process

Stakeholder management

Education

Bachelor’s degree or equivalent experience

Job description

Location: Canada

*This role is open to remote based candidates based in Canada, with a preference for PST/EST

We’re looking for an Account Executiveto join our Parks and Recreation team. Parks and rec departments run some of the most-used services in a community, from programs and camps to facilities and memberships, and many still rely on dated systems. You will help cities, towns, and counties move to Traction Rec, the recreation management platform built on Salesforce. You will own the full sales cycle, from first conversation through RFP, contract and handoff, and spend most of your day in consultative conversations with recreation leaders, finance teams, and IT as a trusted advisor, helping them build a confident case for change with their councils and communities.

Who we are

At Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations like YMCAs, Jewish Community Centers (JCCs), and Boys & Girls Clubs of America (BGCA) to strengthen their communities through great technology built on the Salesforce platform. By enabling these organizations to deliver their services more efficiently, we help them focus on creating meaningful connections and driving positive change where it matters most.

We believe that business is a powerful force for good. As part of this belief, we’ve committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. This commitment reflects our dedication to creating a positive impact that extends beyond technology.

Our passion for community and innovation has earned us recognition, including:

• Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year
• Globe & Mail's Top Growing Companies of 2024
• Deloitte's Technology Fast 50 winner
• Deloitte's Technology Fast 500 winner

At Traction Rec, we live our values: Community, Authenticity, Impact, Fun, and Growth. As a Living Wage Certified employer in British Columbia, we are dedicated to supporting not just the communities we serve but also the people who make it all happen—our team.

If you’re passionate about making a difference and want to join a company that puts community first, we’d love to have you on this journey with us. Together, let’s create stronger, healthier, and more connected communities.

Skills

Traction Rec’rs come from a variety of backgrounds, and we are eager to find people that are from diverse backgrounds. For this role, you might have :

• Bachelor’s degree or equivalent experience
• 5+ years in client facing B2B sales (SaaS specific experience a benefit)
• Experience selling to public sector, government, or municipal buyers (parks and recreation experience is a strong asset)
• Comfort with long, multi-stakeholder sales cycles and formal procurement, including RFPs and council approvals
• A track record of successful quota achievement and successful in net new customer acquisition
• Ability to build relationships with client leadership and establish trusted advisor status through strong business acumen
• A passion for working with municipalities and community organizations
• Experience or strong interest in business application or CRM technology
• Exceptional verbal and written communication, including RFP responses and executive summaries
• Strong interpersonal and presentation skills
• Entrepreneurial mindset demonstrating collaboration and excitement to build a business
• Proven proficiency in account/territory planning and account engagement strategies
• Implementation of sales strategies and methodologies (such as MEDDIC)
• Demonstrate success in fast-paced, collaborative team selling environments
• Bonus points if you’ve spent time in local government, parks and recreation, community centers or the Salesforce ecosystem

What You Will Be Doing

• Territory planning and prospect activities
• Lead generation at target accounts and key stakeholder engagement
• Promote and attend municipal and recreation industry events
• Sales discovery and qualification using established sales methodology
• Navigate public sector buying processes, including RFPs, procurement rules, council and committee approvals, and budget cycle
• Drive sales strategy plans and execution to consistently achieve or exceed sales revenue and activity goals
• Identification of organization pain points and objectives while aligning to Traction Rec solutions
• Relationship management with multiple stakeholders at various levels, including recreation directors, program managers, finance, IT, and procurement
• Client presentations (remote and onsite) to large and small audiences
• Management of contracting, negotiation, objection handling, and client procurement processes
• On-going account management and advocacy for client success
• Building brand awareness in the municipal parks and recreation markets
• Working alongside key external partners while executing joint strategies
• Seek growth opportunities and new business value to maximize sales
• Coordination between clients, partners, and internal team members aligning stakeholders for mutual success
• Working hands on with internal business applications for collaboration
• Keep Salesforce current for accurate pipeline management and forecasting
• Travel expected roughly every other month

Compensation

At Traction Rec, we are committed to a fair, market-based and equitable compensation structure. Our market data is refreshed on an annual basis to reflect the most current market conditions.

The base salary for this role is $85,000 with on target earnings (OTE) of $145,000, which includes both the sales commissions/sales bonuses target and annual base salary.

Please note that the range details above does not include our competitive benefits that we offer.

At Traction Rec, we believe that diversity and inclusion are essential to our success. We are committed to building a team that reflects the diversity of the communities we serve, and we actively seek and welcome candidates from all backgrounds. Our hiring process is designed to be fair, welcoming, and respectful to all candidates, regardless of race, ethnicity, religion, gender, sexual orientation, age, ability, or any other characteristic protected by law. We believe that diversity brings unique perspectives and experiences that can enhance our team and drive innovation, and we are committed to providing equal opportunity and support to all candidates. We encourage everyone to bring their authentic selves to the interview process and join us in building a diverse and inclusive culture at Traction Rec.

Please note that employment is contingent on the successful completion of background and reference checks.