Account Executive, Paid Social & Social Intelligence

Ogilvy Health US; New York (NY); On-site; USD 45,000 - 100,000; Full time

Job summary

Ogilvy Health US is seeking an Account Executive specializing in Paid Media Buying, Social Analytics, and Generative Impact. You will assist in technical media activation, social listening, and AI discovery optimization for healthcare clients.

This role focuses on technical media buying, campaign trafficking, data analytics, and GEO offerings, with exposure to enterprise social listening tools and industry compliance requirements.

Qualifications

• 1–2 years hands-on in paid social media execution, social listening, or marketing analytics—preferably in an ad agency or healthcare/pharma environment.
• Direct experience trafficking campaigns inside self-serve ad platforms (Meta, LinkedIn, TikTok, etc.).
• Hands-on experience supporting paid search campaigns in Google Ads, including keyword research and trafficking.

Responsibilities

• Campaign Setup & Media Buying: assist in building, launching, trafficking, and managing paid social campaigns across self-serve platforms and cross-channel activations.
• Audience & Targeting Strategy: implement compliant audience targets for healthcare stakeholders in line with policies and regulations.
• MLR Compliance: ensure assets, copy, and targeting comply with brand guidelines and regulatory requirements.
• GEO & Generative Impact: track and analyze GEO opportunities, content gaps, and prompt trends in AI-generated responses.
• Search-Social Integration: connect paid social strategy with GEO insights for aligned messaging across social and AI discovery.
• Data & Reporting: aggregate performance metrics and build weekly/monthly analytics decks.
• Client Relations: advise clients on paid media execution, platform updates, and GEO trends.
• Collaboration: work with creative, strategy, media planning, and account teams to optimize assets.

Skills

Paid social media

Social listening

Marketing analytics

Tools

Brandwatch

YouScan

Quid

Sprinklr

Google Analytics

Excel/Google Sheets

Job description

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD

Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision and cultural fluency to build healthcare’s most influential movements. We drive measurable impact and category-defining growth for brands ready to shape what’s next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Role

As anAccount Executive specializing in Paid Media Buying, Social Analytics, and Generative Impact, you will assist the technical and strategic processes across paid social and digital media activation, social listening, and emerging AI search visibility for leading healthcare and pharmaceutical clients.

This isnot a traditional Account Management AE role—you will not be managing day-to-day project logistics, call agendas, or administrative client account management. Instead, your core focus is technical media buying, campaign trafficking, data analytics, social listening, and Ogilvy's proprietaryGenerative Impact (Generative Engine Optimization / GEO)offering.

What You’ll do:

Paid Social & Digital Campaign Execution & Media Operations

• Campaign Setup & Media Buying: Assist in building, launching, trafficking, and managing paid social media campaigns across self-serve ad platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Reddit, Pinterest, etc.) and support activation and coordination across digital media channels such as GOOH (Digital OOH), Programmatic, Search, Direct Partnership and Sponsorships.
• Audience & Targeting Strategy:Assist in building and implementing compliant audience targeting parameters tailored to healthcare stakeholders (HCPs, patients, caregivers) in alignment with platform policy and healthcare privacy regulations.
• Medical/Legal/Regulatory (MLR) Compliance:Ensure all paid social assets, ad copy, and targeting parameters comply with brand guidelines, platform policies, and FDA/MLR regulatory requirements.

Generative Impact & GEO (Generative Engine Optimization)

• AI Search Visibility Tracking:Support Ogilvy’sGenerative Impactoffering by tracking, analyzing, and measuring brand visibility, sentiment, and share of voice across generative AI search engines and LLM platforms (e.g., ChatGPT, Perplexity, Gemini, Google AI Overviews).
• GEO Insight Generation:Identify prompt opportunities, content gaps, and source citation trends in AI-generated responses to help optimize healthcare brand discovery.
• Search-Social Integration:Connect paid social strategy with GEO insights to ensure brand messaging is aligned across both social feeds and AI discovery platforms.

Social Intelligence, Analytics & Listening

• Data Aggregation & Performance Reporting:Extract performance metrics across paid social campaigns and aggregate data to build weekly, monthly, and post-campaign analytical reporting decks.
• Social Intelligence & Listening:Utilize enterprise social listening tools (e.g., Brandwatch, YouScan, Quid, Sprinklr) to monitor share of voice, emerging disease-state conversation trends, competitor paid activity, and audience sentiment.
• Dashboard Management:Maintain and update client analytics dashboards and reporting templates to ensure data accuracy and real-time visibility into KPI performance.

Client Relations

• Paid Media & Analytics Advisory:Interact directly with clients to answer technical questions regarding paid media execution, social listening findings, platform algorithm updates, and GEO trends.
• Cross-Functional Collaboration:Partner with internal creative, strategy, media planning, and account management teams to optimize creative ad assets based on real-time performance data and social listening insights.

What You’ll Need:

• Experience:1–2 years hands on in paid social media execution, social listening, or marketing analytics—preferably within an advertising agency or healthcare/pharmaceutical environment.
• Paid Social & Media:Direct experience trafficking campaigns inside self-serve ad platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, etc.).
• Search: Hands on experience supporting paid search campaigns in Google Ads, including keyword research, campaign and ad group setup, ad trafficking and quality assurance, negative keyword management, budget pacing, bid and performance optimization, and reporting.
• Analytics, Listening & GEO: Familiarity with enterprise social listening/reporting platforms (e.g., Sprinklr, Brandwatch, YouScan, NetBase Quid, Google Analytics, advanced Excel/Google Sheets).
• Strong interest inGenerative Engine Optimization (GEO), AI search platforms (ChatGPT, Perplexity, Gemini), and prompt monitoring.
• Self-motivation, strong organizational skills, attention to detail and excellent time management skills.
• Healthcare Knowledge: Understanding of pharmaceutical/healthcare marketing, MLR review processes, and healthcare privacy/compliance guidelines is highly desirable.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

Pay Range

$45,000 — $100,000 USD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.