Account Executive Earned Media

RALLY: a communications firm; Seattle (WA); Hybrid; USD 91,693,000 - 97,424,000; Full time

Benefits offered by this job

Competitive salary

Flexible time off policy

Two months each year of remote work

Twelve paid holidays

One week off between Christmas and New

One-month paid sabbatical after seven 

401(k) plan

Generous health, dental, and vision"

Transportation stipend

Technology stipend

Job summary

RALLY seeks an Account Executive, Earned Media, to drive strategic media relations and compelling storytelling for clients across diverse advocacy sectors. You will craft pitches, secure top-tier coverage, and train clients for interviews in a fast-paced, collaborative setting.

You’ll lead multi-channel efforts, align with account teams, and deliver measurable results while thriving in a hybrid work environment that supports flexibility and impact.

Qualifications

• 3+ years in strategic communications or public relations, with earned media focus.
• Exceptional writing and editing skills, with press releases, pitches, and memos.
• Proven ability to build relationships with diverse media contacts across traditional and new media.
• Strong media monitoring and reporting skills to measure outcomes.
• Collaborative mindset to work across account teams and client programs.

Responsibilities

• Draft and edit high-quality earned media materials, including press releases and pitches.
• Lead proactive media outreach, tailored to each client’s voice and goals.
• Contribute to earned media scopes, memos, audits, and landscape analyses.
• Collaborate with teams to execute media plans for events, reports, and campaigns.
• Monitor the news landscape and reporter beats to identify opportunities.
• Support media training and interview prep for clients.
• Manage pitching timelines and deliverables across accounts with precision.
• Track and report media coverage to extract actionable insights.
• Utilize tools like Cision, Muck Rack, Meltwater for lists and analytics.

Skills

Strategic communications

Public relations

Media relations

Writing & editing

Project management

Cross-functional collaboration

Tools

Cision

Muck Rack

Meltwater

Job description

RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. Organizations like the ACLU, Black Lives Matter, March for Our Lives, EarthJustice, and GoFundMe are among the more than 500 clients who have chosen RALLY to be their accomplice in this work.

RALLY is strengthened by our team’s diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. RALLY is an equal opportunity employer, and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.

CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE.

ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?

We seek those committed to big, bold, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice. Join us.

WHO WE ARE

RALLY is an advocacy agency with a proven track record of driving progress on complex political and social issues. More than 500 organizations, including Climate United, the Hewlett Foundation, the National Indian Child Welfare Association, and the Robert Wood Johnson Foundation, have partnered with us to drive meaningful change forward.

We work side by side with our clients—offering strategy, creativity, and partnership every step of the way—to advance solutions that benefit people, communities, and the future we all share.

As an equal opportunity employer, we make employment decisions based on qualifications, merit, and organizational needs. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, or any other protected status. We’re committed to fostering a workplace where everyone feels respected, supported, and empowered to do their best work.

HOW WE WORK

RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, immigration, LGBTQIA+ rights, women’s rights, and more.

We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps:

• Craft bold strategies to move issues forward
• Design and launch communications campaigns that resonate
• Build and run digital efforts that drive action
• Create powerful visual identities, stories, and content that spark connection

ACCOUNT EXECUTIVE, EARNED MEDIA

Are you a strategic storyteller with a passion for shaping news coverage and a knack for building impactful media relationships? Do you thrive in a fast-paced environment and love staying ahead of the latest trends in media? If you're a proactive problem-solver with a knack for strategic media relations and a drive to secure top-tier coverage, you could be a great fit for the Account Executive role in our growing Earned Media Vertical. We are looking for someone who wants to support the development and execution of strategic earned media campaigns that elevate our clients' voices across various sectors and audiences.

You are a great fit for this role if you have a sharp eye for newsworthy angles and a deep understanding of crafting compelling narratives for media placements. This position is ideal for someone who is not only a skilled writer but also an agile, strategic thinker who enjoys the chase of a great placement. Whether your background is in journalism, public affairs, or advocacy, you'll be a key player in developing pitches, securing coverage, and preparing clients for interviews. If you’re a collaborative self-starter who excels at managing multiple priorities under tight deadlines, this opportunity could be for you.

RESPONSIBILITIES

• Draft and edit high-quality earned media materials, including press releases, pitches, media advisories, op-eds, and briefing memos.
• Supports proactive media pitching, outreach planning, and press list creation tailored to each client’s voice, goals, and issue area.
• Contribute to the development of earned media scopes, strategy memos, media audits, and landscape analyses.
• Collaborate with account teams to execute media plans for key moments such as events, reports, campaigns, and rapid response.
• Monitor the news landscape, reporter beats, and industry trends to identify opportunities and deliver timely counsel to clients.
• Support media training, interview prep, and message refinement to help clients communicate clearly and confidently.
• Manage pitching timelines, follow-ups, and deliverables across accounts with strong attention to detail and accountability.
• Track, analyze, and report on media coverage to measure impact and extract actionable insights.
• Use tools such as Cision, Muck Rack, or Meltwater for press list building, coverage tracking, and media analytics.
• Contribute to building internal earned media tools, best practices, and team-wide learnings.
• Stay informed on media landscape shifts, newsroom changes, outlet trends, and the evolving role of earned media in advocacy campaigns.
• Perform other duties as required to support team and organizational priorities.

QUALIFICATIONS

Must-Haves:

• 3+ years of experience in strategic communications or public relations, with a focus on earned media relations.
• Exceptional writing and editing skills, with demonstrated experience in drafting high-quality press releases, pitches, and briefing memos.
• Proven ability to build and maintain effective relationships with a diverse range of media contacts across traditional and new media.
• Strong sense of media viability and the ability to provide strategic, grounded input on newsworthy angles and opportunities.
• Proactive media relations skills, including developing press lists, conducting tailored outreach, and securing top-tier placements.
• Expertise in media monitoring and reporting, with the ability to measure success against goals and synthesize performance insights for clients.
• Highly collaborative mindset, with experience working cross-functionally with account teams to execute complex earned media campaigns.
• Strong project management skills, including the ability to manage multiple timelines, deliverables, and client accounts simultaneously.
• Comfort level with client and stakeholder engagement in a professional, service-oriented capacity.
• Knowledge of media tools such as Muck Rack, Cision, Meltwater, or similar platforms.
• A natural curiosity and an understanding of how shifts in the media landscape impact advocacy and issue campaigns.

Nice-to-Haves:

• Background in journalism, political comms, podcasting and new media (podcasts, Substack), or newsroom experience
• Existing relationships with reporters or familiarity with key beats in public interest issue spaces
• Experience managing rapid response media or staffing high-pressure media moments
• Familiarity with media training or helping clients show up confidently in interviews
• Exposure to media coverage analysis or communications audit development
• Experience contributing to editorial strategy for major reports, public campaigns, or large-scale advocacy pushes
• Experience with Spanish-language media a plus

BENEFITS AND PERKS

At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together.

We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here’s what we offer:

• Competitive salary
• Flexible time off policy
• Two months each year of remote work flexibility (July and December)
• Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
• One week of paid time off between Christmas and New Year’s Day
• One-month paid sabbatical after seven years at RALLY
• 401(k) plan
• Generous health, dental, and vision benefits
• Transportation and technology stipends

RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days.

We Are RALLY, LLC is an Equal Opportunity Employer. We value a diverse workplace and strongly encourage people of all backgrounds—including but not limited to people of color, LGBTQ+ individuals, people with disabilities, veterans, and individuals of all ages to apply.

Compensation and Timeline: This is a full-time, hourly position with a pay range of $32–$34 per hour, commensurate with experience. We will review applications through September 7, 2026 and begin interviews shortly after that date. The anticipated start date for this position is September 28, 2026.