Account Executive - Diagnostic Lab Sales

True North Consultants, Inc.; Denver (CO); Hybrid; USD 90,000 - 130,000; Full time

Job summary

True North Consultants, Inc. is seeking an Account Executive to promote diagnostic lab products to healthcare practitioners across a Colorado/Arizona territory.

The role emphasizes relationship-building, consultative selling, and driving adoption of advanced testing solutions. Responsibilities include executing territory plans, educating HCPs on clinical value, handling inquiries, and supporting billing and ordering processes.

Qualifications

• Blood-based diagnostic testing sales experience required.
• Experience calling on physicians and healthcare professionals.
• Strong presentation and communication skills.

Responsibilities

• Promote diagnostic products and services to HCPs and clinical staff.
• Develop and execute territory plans to maximize reach, sales impact.
• Educate customers on clinical value and drive product adoption.
• Coordinate with internal teams on pricing, billing, and support.
• Maintain CRM data and track progress against targets.

Skills

Sales experience

HCP relationship building

CRM proficiency

Presentation skills

Education

Bachelor's degree or 5 years sales in clinical lab/diagnostics

Tools

CRM software

Microsoft Office

Job description

Account Executive - Diagnostic Lab Sales

Location: Candidate can be located in Colorado or Arizona

About the Opportunity

Our client is a well-established, forward-thinking clinical diagnostics company focused on developing precision-based testing solutions that support better patient outcomes across the healthcare journey — from diagnosis and prognosis to treatment selection and ongoing monitoring. They're looking to add a driven, relationship-focused sales professional to their growing team.

Summary

The Account Executive is an individual contributor role responsible for promoting our client's diagnostic products and services to healthcare practitioners (HCPs), clinical staff, and other key decision-makers within an assigned territory. This role is central to driving revenue growth through a consultative, relationship-based approach to sales, customer service, and product adoption. Customer engagement is carried out primarily through remote communication, supplemented by in-person visits when a clear, high-value opportunity is identified.

Essential Duties and Responsibilities

• Achieve key sales and customer contact objectives across an assigned territory


• Design and execute a territory communication plan to maximize reach, frequency, and sales impact with target customers


• Educate HCPs and their staff on the clinical value of the company's products and services to drive consistent adoption


• Use approved materials (literature, presentations, brochures, etc.) to educate and sell effectively


• Provide general guidance on pricing and reimbursement, routing detailed questions to the appropriate internal contacts


• Support customers with billing logistics, including ordering, reporting, and invoicing processes


• Maintain accurate, up-to-date contact and activity records for account tracking


• Track progress against sales and activity targets


• Enter and maintain customer data in the company's CRM system


• Represent the company at trade shows, conferences, and industry exhibits


• Identify, investigate, and help resolve customer concerns in coordination with internal teams

Qualifications

• Blood-based diagnostic testing sales experience required


• Specialty testing (GI, Rheum, Hepatology a strong plus)


• Must have physicians and HCPs as call points


• Must know how to navigate the top health and hospital systems in the region


• Strong presentation skills with the ability to clearly and professionally convey technical concepts by phone and in person


• A genuine belief in the value of face-to-face relationship-building with HCPs, paired with strong product knowledge


• Solid technical skills, including proficiency with CRM software and the Microsoft Office suite


• Excellent interpersonal, time-management, and organizational skills


• Adaptability and comfort working in ambiguous or fast-changing situations


• Ability to work independently while contributing effectively to a team


• Comfortable in a fast-paced, multi-tasking, entrepreneurial environment


• Able to manage phone and computer tasks simultaneously

Education / Experience

Bachelor's degree, or a minimum of 5 years of sales experience with at least 3+ years in clinical lab/diagnostics.