Account Executive

Adams Outdoor Advertising, Inc.; Madison (WI); Hybrid; USD 40,000 - 70,000; Full time

Job summary

Adams Outdoor Advertising, Inc. seeks Account Executives to support its sales team in Madison, WI. You will engage advertisers, tailor outdoor campaigns, and manage contracts and scheduling in a fast-paced environment.

Successful candidates will be driven, self-motivated, and capable of collaborating with colleagues and a broad range of clients. Initial compensation is fixed with potential for commissions as you grow the role.

Qualifications

• Bachelor’s degree in Sales and Marketing or equivalent experience.
• Strong written and oral communication skills.
• Ability to work in a fast-paced sales environment.

Responsibilities

• Approach existing and new advertiser clients.
• Structure advertising packages across AOA's product portfolio.
• Handle contracting, scheduling and collections tracking.
• Communicate sales projections and align with leadership.
• Collaborate with Account Executives to promote a positive environment.
• Identify opportunities and cross-pollinate sales with other markets.

Skills

Communication skills

Sales experience

Proficient with software

Marketing knowledge

Driver's license

Willing to travel

Education

Bachelor’s degree in Sales and Marketing or equivalent experience

Job description

JOB SUMMARY:

Adams Outdoor Advertising (AOA), the leading advertising platform in Madison and the 4th largest Outdoor Advertising firm in the U.S., is seeking Account Executives to support its sales team. Successful candidates will be driven, self-motivated individuals that can collaborate with colleagues and a wide range of prospective clients within a fast-paced environment.

Account Executives (AEs) will be responsible for taking advantage of AOA’s leading Out-of-Home market share in the greater Madison area to sell dynamic outdoor advertising campaigns to current and prospective clients.

AEs will participate in the Adams Onboarding Program, designed to understand Out-of-Home Advertising and its power to drive the most effective return on investment for our clients. The program also seeks to empower new AEs to ensure the requisite skill set is in place in advance of approaching advertisers / potential clients. Program highlights include:

• Introduction to AOA’s Best Practices


• Participation in AOA’s firmwide \"Lunch and Learn\" program, which highlights innovative sales techniquesand helps to drive talent development


• Assignment of a senior Mentor to help guide initial experience and guide to long-term success


• Significant exposure to the leadership in the Madison market, including the General Manager

Initial compensation structure consists of a fixed salary. Over time, compensation structure transitions to salary plus commissions. With demonstrated success, there are opportunities to obtain increasing levels of responsibility, to assume a leadership position, and, if appropriate, to transfer to other AOA markets.

ESSENTIAL FUNCTIONS OF POSITION INCLUDE:

• Approach existing and new advertiser clients


• Structure advertising packages / products across AOA's product portfolio to meet advertiser needs


• Handle internal responsibilities including contracting, scheduling and collections tracking


• Communicate with internal leadership regarding sales projections and tracking


• Collaborate with Account Executive colleagues to create and to promote positive working environment


• Liaise with Account Executives in other Adams Outdoor Advertising markets to identify potential opportunities and to cross-pollinate sales

PREFERRED QUALIFICATIONS:

• Bachelor’s degree in Sales and Marketing or equivalent experience


• One to three years direct media or relevant sales experience


• Excellent written and oral communication skills


• Proficient with computer software and technology


• Good working knowledge of marketing research


• Must be willing and able to travel, if required


• Must have and maintain a valid driver’s license

In addition to Madison, AOA operates in the following markets: Ann Arbor/Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte/Winston-Salem (NC), Eastern Pennsylvania, Madison (WI), Norfolk (VA), Champaign/Peoria (IL), and Ohio Valley (OH).

The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job.