Account Director, Consumer

wecommunications; New York (NY); Presencial; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

Wecommunications is seeking an Account Director, Consumer to lead day-to-day communications for a global payments company, directing campaigns across brand, affluent, and small business priorities. The role demands earned-media prowess, strong creator ecosystem fluency, and ability to mentor a high-performing team while guiding programs in luxury, lifestyle, sports, and entertainment sectors.

You will spearhead strategy for major sponsorships, serve as trusted advisor to clients, and drive

Formación

• 5-7+ years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry.
• 2-4 years of management experience required.
• Proficiency with Microsoft Office suite (Outlook, Word, SharePoint, PowerPoint and Excel).

Responsabilidades

• Oversee the day-to-day execution of integrated communications programs across brand, affluent consumer, and small business priorities.
• Set earned media objectives and develop integrated media relations strategies.
• Develop compelling story angles, messaging, and media materials; lead/action team in proactive pitching.
• Build and maintain relationships with senior media and priority creators and influencers.
• Monitor media landscape and cultural conversations to identify timely angles and opportunities.
• Provide ongoing strategic and tactical counsel to clients on the evolving communications landscape.

Conocimientos

Integrated communications

Management experience

MS Office proficiency

Analytical skills

Creative mindset

Global network

English proficiency

Herramientas

Microsoft Office

Descripción del empleo

About Us

At We. , we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations - whether it's a global crisis, an emerging technology, or a sweeping organizational change-lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it's always there. And it is only by uncovering these truths that we can make real, meaningful progress.

About the Role

The Account Director, Consumer will lead day-to-day communications efforts for a global payments company, overseeing integrated campaigns spanning brand, affluent, and small business priorities. The ideal candidate is an earned media expert with strong relationships, sharp cultural awareness, deep fluency in the creator and influencer ecosystem, and a knack for spotting emerging trends and newsworthy opportunities. This individual will spearhead communications strategies surrounding major sponsorships and strategic partnerships, serve as a trusted client counselor, lead and mentor a high-performing team, and drive impactful programs across luxury, lifestyle, sports, entertainment, and consumer sectors.

Responsibilities

• Oversee the day-to-day execution of integrated communications programs across brand, affluent consumer, and small business priorities, ensuring campaigns, launches, and events are delivered effectively


• Set earned media objectives and develop integrated media relations strategies that build brand relevance, strengthen reputation, and deliver against client priorities


• Develop compelling story angles, messaging, and media materials; lead/action team in proactive pitching and help shape earned media and creator strategies that extend campaign reach and relevance


• Build and maintain relationships with senior consumer, business, lifestyle, and trade media, as well as priority creators and influencers; proactively engage around client opportunities and issues


• Monitor the media landscape, cultural conversation, competitors, and creator ecosystem to identify timely story angles, brand opportunities, and potential reputational considerations


• Provide ongoing strategic and tactical counsel to clients on the evolving communications landscape and its implications for their business and brand


• Integrate creators and influencers into broader earned media programs when relevant to client objectives and target audiences


• Pursue and coordinate cross-account/practice and global business opportunities


• Lead preparation and delivery of organic growth or new business proposal content and in person pitch meetings


• Contribute to agency strategic planning initiatives


• Manage account budgets, utilization , scopes, and financial performance


• Oversee resource allocation across team including staffing, hiring, and onboarding new talent


• Manage career development and performance of direct reports, managing up to senior staff on issues, and client/team satisfaction while holding the team accountable to demonstrating agency values


• Other duties as assigned

Qualifications

• 5-7+ years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 2-4 years of management experience required


• Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)


• Global network and IAT model (integrated agency team) experience preferred

Preferred Qualifications

• Has established relationships with senior media with a demonstrated track record of proactively developing and placing compelling stories


• Experience developing earned media strategies for major sponsorships or strategic partnerships, ideally across luxury, lifestyle, sports, entertainment, consumer sectors (payments or financial services sectors are a bonus)


• Strong analytical skills and the ability to translate industry developments, cultural trends, and audience insights into strategic communications recommendations


• Working knowledge of the creator and influencer ecosystem, including talent vetting, audience considerations, and integration with broader earned media programs


• Strong presentation and consulting skills along with the ability to read, write and speak English


• Demonstrated creative and strategic mindset


• High level of initiative; take accountability for role on projects


• Experience building and managing a team from the ground up


• Experience working globally or with colleagues in multiple locations


• Ability to thrive in a fast-paced, agency environment


• May need to work more than 40 hours per week on occasion


• Ability to lift up to 25 lbs

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Compensation

The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical locati