Account Director, Beauty

5WPR; Tampa (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Wellness programs (ClassPass)

Flexible PTO

Parental leave

Job summary

5WPR seeks an Account Director to lead its Beauty practice, focusing on influencer programs, digital strategy, and pop culture. The candidate will manage client relationships, pitch wins, and integrated campaigns across earned and influencer channels.

Ideal is a PR agency veteran with 6+ years, strong media relations, and a passion for AI’s role in communications. Hybrid work in Miami or Tampa, with comprehensive benefits and growth opportunities.

Qualifications

• 6+ years of PR agency experience
• Strong blend of influencer expertise, digital creative strategy, and pop culture understanding
• Proven ability to identify emerging trends and translate them into campaign recommendations
• Experience leading integrated campaigns across earned and influencer channels
• Strong media relations experience and earned media strategy development
• Interest in AI applications to communications and campaigns
• Excellent written, verbal, and interpersonal skills
• Proven client relations, management, and supervisory skills

Responsibilities

• Act as primary contact to clients and foster strong relationships
• Lead integrated campaigns across earned and influencer channels
• Identify trends and translate into culturally relevant recommendations
• Stay ahead of AI developments to enhance strategy and execution
• Oversee and implement strategic communications programs
• Develop earned media strategies to complement influencer and digital efforts
• Execute creative campaigns, brand partnerships, and influencer programs
• Manage daily workflow and ensure consistent media results
• Communicate account status to agency management
• Provide strategic guidance to clients and team
• Troubleshoot issues and seek senior input as needed
• Motivate team and provide constructive feedback
• Develop communication and presentation skills for clients and colleagues
• Conduct monthly client conference calls and meetings
• Maintain relationships with media, influencers, and agents
• Guide team on pitching, workflow, and account issues
• Assist in new business materials and proposals
• Participate in brainstorming for strategic/creative thinking
• Handle miscellaneous research and projects

Skills

Influencer expertise

Digital strategy

Pop culture

Media relations

Client relations

Education

B.S./B.A. in Public Relations

Job description

We are seeking a dynamic Account Director to help lead 5W's expanding Beauty practice. This is an exciting opportunity for an individual eager to grow their career with a diverse range of clients, with a focus on Beauty communications.

The ideal individual will have worked with a diverse roster of consumer clients within an agency setting, is an expert at pitching, and possesses superior account and time management skills.

The team's top priority is hiring an Account Director who brings a strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture — someone who can identify emerging trends, translate them into smart, culturally relevant recommendations, and lead integrated campaigns across earned and influencer channels. While influencer leadership and creative strategy are the primary focus, it's equally important that this person has strong media relations experience and can develop and drive a thoughtful earned media strategy that complements the broader communications approach.

Here’s what you’ll be doing:

• Act as primary contact to clients, continually fostering client-agency relationship to build trust and become a valuable resource and counselor to clients
• Lead integrated campaigns across earned and influencer channels, ensuring both work together to support the broader communications approach
• Identify emerging trends and pop culture moments and translate them into smart, culturally relevant recommendations for clients
• Stay ahead of the emerging world of AI, exploring how new tools and technologies can enhance creative strategy, media outreach, and campaign execution
• Oversee and implement strategic communications programming
• Develop and drive thoughtful earned media strategies that complement influencer and digital creative efforts
• Execute creative campaigns, brand partnerships, and influencer programs
• Manage and delegate responsibilities of daily workflow of multiple accounts while driving consistent media results
• Communicate account status to agency management regularly
• Demonstrate proficiency in writing and editing materials, particularly presentations, program plans, and media strategies
• Provide strategic guidance to clients and team members on an ongoing basis; anticipate and address clients’ needs
• Troubleshoot media, team, or strategy problems as they arise; seek senior management input when appropriate
• Motivate team members by promptly reviewing work and providing constructive feedback
• Strive to develop the best communication and presentation skills possible to effectively articulate ideas to clients, colleagues, and others
• Conduct and lead monthly conference calls and meetings with clients
• Develop and maintain relationships with influential members of the media, influencers, and their agents
• Provide guidance and leadership to team members on effective pitching, team issues, account workflow, and general account issues
• Participate in the development of materials for new business opportunities including timelines, proposals, business decks, and case studies; assist in generating new business leads
• Participate in brainstorming sessions to develop strategic/creative thinking for clients
• Misc. research, duties, and projects as required

Here’s what you have:

• B.S/B.A in Public Relations or related field
• At least 6 years of PR agency experience
• Strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture
• Proven ability to identify emerging trends and translate them into culturally relevant campaign recommendations
• Experience leading integrated campaigns across earned and influencer channels
• Strong media relations experience with the ability to develop and drive earned media strategy
• Experience with and genuine interest in the emerging world of AI, including its applications in communications, content creation, and campaign strategy
• Excellent written, verbal, and interpersonal skills
• Strong leadership and motivation skills
• Proven client relations, management, and supervisory skills
• Creative and energetic personality

Why you’ll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

Note: This role is based in our Miami or Tampaoffice on a hybrid basis.

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